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The Super Bowl is the annual league championship game of the
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) of the United States. It has served as the final game of every NFL season since
1966 Events January * January 1 – In a coup, Colonel Jean-Bédel Bokassa takes over as military ruler of the Central African Republic, ousting President David Dacko. * January 3 – 1966 Upper Voltan coup d'état: President Maurice Yaméogo i ...
(with the exception of the
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players. The format has changed ...
between the 1967 and 2009 seasons), superseding the
NFL Championship Game Throughout its history, the National Football league (NFL) and other rival American football leagues have used several different formats to determine their league champions, including a period of inter-league matchups to determine a true national ...
. Since
2022 The year began with another wave in the COVID-19 pandemic, with SARS-CoV-2 Omicron variant, Omicron spreading rapidly and becoming the dominant variant of the SARS-CoV-2 virus worldwide. Tracking a decrease in cases and deaths, 2022 saw ...
, the game has been played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the
Vince Lombardi Trophy The Vince Lombardi Trophy, also known simply as the Lombardi Trophy or just the Lombardi, is the trophy awarded each year to the winning team of the National Football League's championship game, the Super Bowl. The trophy is named in honor of N ...
, named after the legendary Packers coach who won the first two Super Bowls. Because the NFL restricts the use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is held is commonly referred to as "
Super Bowl Sunday Super Bowl Sunday is the day on which the Super Bowl, the National Football League (NFL)'s annual championship game, is played. It was the first Sunday in February from Super Bowl XXXVIII in 2004 until Super Bowl LV in 2021, but is now the seco ...
" or simply "Super Sunday". The game was created as part of a 1966 merger agreement between the NFL and the competing
American Football League The American Football League (AFL) was a major professional American football league that operated for ten seasons from 1960 until 1970, AFL–NFL merger, when it merged with the older National Football League (NFL), and became the American Foot ...
(AFL) to have their 'best' teams compete for a championship. It was originally called the AFL–NFL World Championship Game until the "Super Bowl" moniker was adopted in 1969's
Super Bowl III Super Bowl III was an American football championship game played on January 12, 1969, at the Miami Orange Bowl, Orange Bowl in Miami, Miami, Florida. It was the third AFL–NFL Championship Game in professional American football, and the fi ...
. The first four Super Bowls from 1967 to 1970 were played prior to the merger, with the NFL and AFL each winning two. After the merger in 1970, the 10 AFL teams and three of the NFL teams formed the
American Football Conference The American Football Conference (AFC) is one of the two conferences of the National Football League (NFL), the highest level of professional American football in the United States. The AFC and its counterpart, the National Football Conference ...
(AFC) and the remaining 13 NFL teams formed the
National Football Conference The National Football Conference (NFC) is a conference of the National Football League (NFL), the highest level of professional American football in the United States. The NFC and its counterpart, the American Football Conference (AFC), each h ...
(NFC). All games since 1971's
Super Bowl V Super Bowl V was an American football game played between the American Football Conference (AFC) champion 1970 Baltimore Colts season, Baltimore Colts and the National Football Conference (NFC) champion 1970 Dallas Cowboys season, Dallas Cowboys ...
have been played between the best team from each of the two conferences, the NFC has won 30 while the AFC has won 29. Among the NFL's current 32 teams, 20 (11 NFC, nine AFC) have won a Super Bowl and 16 (eight AFC, eight NFC) hold multiple titles. The AFC's
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. Founded in 1933 P ...
and
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. The Patriots compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The Pa ...
have the most Super Bowl titles at six each. The Patriots also have the most Super Bowl appearances at 11. The Patriots and the
Denver Broncos The Denver Broncos are a professional American football team based in Denver. The Broncos compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC West, West division. The team is headquartered in E ...
of the AFC hold the record for the most defeats in the Super Bowl at five each. The
Baltimore Ravens The Baltimore Ravens are a professional American football team based in Baltimore. The Ravens compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its home g ...
of the AFC and the
Tampa Bay Buccaneers The Tampa Bay Buccaneers (colloquially known as the Bucs) are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC S ...
of the NFC are the only franchises to be undefeated in multiple Super Bowls, having each won two. Among the 12 teams who have not won a Super Bowl, the AFC's
Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...
,
Houston Texans The Houston Texans are a professional American football team based in Houston. The Texans compete in the National Football League as a member of the American Football Conference (AFC) AFC South, South division. The team plays its home games at N ...
, and
Jacksonville Jaguars The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. The team ...
, and the NFC's
Detroit Lions The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. The team plays their home game ...
are the only four to have not appeared in the game. The Super Bowl is among the world's most-watched single sporting events and frequently commands the largest audience among all American broadcasts during the year. It is second only to the
UEFA Champions League The UEFA Champions League (UCL) is an annual club association football competition organised by the UEFA, Union of European Football Associations (UEFA) that is contested by List of top-division football clubs in UEFA countries, top-divisio ...
final as the most watched annual club sporting event worldwide, and the seven most-watched broadcasts in American television history are Super Bowls. Its halftime shows feature top artists, and headlining a Super Bowl is considered one of the highest honors in music. Commercial airtime during the Super Bowl broadcast is the most expensive of the year because of the high viewership, leading to companies regularly developing their most expensive advertisements for the broadcast and commercial viewership becoming an integral part of the event. The Super Bowl is also the second-largest event for American food consumption, behind
Thanksgiving dinner The centerpiece of contemporary Thanksgiving in the United States and Canada is Thanksgiving dinner, a large meal generally centered on a large roasted turkey. Thanksgiving is the largest eating event in the United States as measured by retail ...
, with fans commonly purchasing beer, hot dogs, nachos, and other concessions, spending an average of $58 on food and drinks during an NFL game.


Origin

Since the turn of the 20th century,
college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...
teams from across the United States have scheduled "
bowl game In North America, a bowl game, or simply bowl, is one of a number of postseason college football games primarily played by NCAA Division I Football Bowl Subdivision (FBS) teams. For most of its history, the FBS did not use a playoff tourname ...
s" against each other. The original "bowl game" was the
Rose Bowl Game The Rose Bowl Game is an annual American college football bowl game, traditionally played on January 1 (New Year's Day) at the Rose Bowl (stadium), Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on ...
in
Pasadena, California Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commerci ...
, which was first played in 1902 as the "Tournament East–West football game" as part of the
Pasadena Tournament of Roses The Rose Parade, also known as the Tournament of Roses Parade (or simply the Tournament of Roses), is an annual parade held mostly along Colorado Boulevard in Pasadena, California, United States, on New Year's Day (or on Monday, January 2 if New ...
. In 1923, the Tournament East-West football game moved to the new
Rose Bowl Stadium The Rose Bowl is an outdoor athletic stadium located in Pasadena, California, United States. Opened in October 1922, the stadium is recognized as a National Historic Landmark and a California Historic Civil Engineering landmark. With a modern al ...
; the stadium got its name from the fact that the game played there was part of the Tournament of Roses and that it was shaped like a bowl, much like the
Yale Bowl The Yale Bowl Stadium is a college football stadium in the northeast United States, located in New Haven, Connecticut, on the border of West Haven, Connecticut, West Haven, about 1½ miles (2½ km) west of the main campus of Yale University. The ...
in
New Haven, Connecticut New Haven is a city of the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound. With a population of 135,081 as determined by the 2020 United States census, 2020 U.S. census, New Haven is List ...
. The Tournament of Roses football game thus eventually came to be known as the Rose Bowl Game. Exploiting the Rose Bowl Game's popularity, post-season college football contests were created for Miami (the
Orange Bowl The Orange Bowl is an annual American college football bowl game played in the Miami metropolitan area. Played annually since 1935 Orange Bowl, January 1, 1935, it is tied with the Sugar Bowl and the Sun Bowl as the second-oldest bowl games in ...
), New Orleans (the
Sugar Bowl The Sugar Bowl is an annual American college football bowl game played in New Orleans, Louisiana. Played annually since January 1, 1935, it is tied with the Orange Bowl and Sun Bowl as the second-oldest bowl games in the country, surpassed only ...
), and
El Paso El Paso (; ; or ) is a city in and the county seat of El Paso County, Texas, United States. The 2020 United States census, 2020 population of the city from the United States Census Bureau, U.S. Census Bureau was 678,815, making it the List of ...
(the
Sun Bowl The Sun Bowl is a college football bowl game that has been played since 1935 in the southwestern United States at El Paso, Texas. Along with the Sugar Bowl and Orange Bowl, it is the second-oldest bowl game in the country, behind the Rose Bowl. ...
) in 1935, and for
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
(the Cotton Bowl) in 1937. By the time the first Super Bowl was played, the term "bowl" for any major American football game was well established. For four decades after its 1920 inception, the NFL successfully fended off several rival leagues. In 1960, it encountered its most serious competitor when the
American Football League The American Football League (AFL) was a major professional American football league that operated for ten seasons from 1960 until 1970, AFL–NFL merger, when it merged with the older National Football League (NFL), and became the American Foot ...
(AFL) was formed. The AFL vied with the NFL for players and fans. After the AFL's inaugural season, AFL commissioner
Joe Foss Joseph Jacob Foss (April 17, 1915January 1, 2003) was a United States Marine Corps Major and a leading Marine fighter ace in World War II. He received the Medal of Honor in recognition of his role in air combat during the Guadalcanal Campaign. In ...
sent an invitation to the NFL on January 14, 1961, to schedule a "World Playoff" game between the two leagues' champions, beginning with the upcoming 1961 season. The first World Playoff game, if actually played, would have matched up the AFL champion
Houston Oilers The Houston Oilers were a professional American football team that played in Houston, Texas, from its founding in 1960 Houston Oilers season, 1960 to 1996 Houston Oilers season, 1996. The Houston Oilers began play as a charter member of the Ame ...
against the NFL champion
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They ar ...
. In the mid-1960s,
Lamar Hunt Lamar Hunt Sr. (August 2, 1932 – December 13, 2006) was an American businessman most notable for his promotion of football, soccer, and tennis in the United States. With his brothers, he also attempted to corner the silver market. He was t ...
, owner of the AFL's
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 ...
, first used the term "Super Bowl" to refer to the AFL–NFL championship game in the merger meetings. Hunt later said the name was likely in his head because his children had been playing with a
Super Ball A Super Ball or Superball is a toy bouncy ball based on a type of synthetic rubber invented in 1964 by chemist Norman Stingley. It is an extremely elastic ball made of Zectron, which contains the synthetic polymer polybutadiene as well as ...
toy; a vintage example of the ball is on display at the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional football (gridiron), professional American football, located in Canton, Ohio. Opened on September 7, 1963, the Hall of Fame enshrines exceptional figures in the sport of profes ...
in
Canton Canton may refer to: Administrative divisions * Canton (administrative division), territorial/administrative division in some countries * Township (Canada), known as ''canton'' in Canadian French Arts and entertainment * Canton (band), an It ...
, Ohio. In a July 25, 1966, letter to NFL commissioner
Pete Rozelle Alvin Ray "Pete" Rozelle (; March 1, 1926 – December 6, 1996) was an American professional football executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retire ...
, Hunt wrote, "I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon." The leagues' owners chose the name "AFL–NFL Championship Game", but in July 1966 the ''Kansas City Star'' quoted Hunt in discussing "the Super Bowl—that's my term for the championship game between the two leagues", and the media immediately began using the term. Green Bay safety
Tom Brown Tom Brown may refer to: Arts and entertainment *Tom Brown (satirist) (1662–1704), English satirical writer *Tom Brown (trombonist) (1888–1958), American jazz trombonist and bandleader *Tom Brown (actor) (1913–1990), American film and televi ...
used the name leading up to the first championship game: "I would guess you can't get any bigger in professional football than to play in the first Super Bowl game". In May 1967, The league stated that "not many people like it. It's a bad play on words. Everything became super this and super that". Rozelle was asking for suggestions, and early contenders included "Merger Bowl", "Summit Bowl", and "The Game". The Associated Press reported that "Super Bowl" "grew and grew and grew—until it reached the point that there was Super Week, Super Sunday, Super Teams, Super Players, ad infinitum". "Super Bowl" became official beginning with the third annual game.
Roman numerals Roman numerals are a numeral system that originated in ancient Rome and remained the usual way of writing numbers throughout Europe well into the Late Middle Ages. Numbers are written with combinations of letters from the Latin alphabet, eac ...
are used to identify each Super Bowl, rather than the year in which it is held, since the fifth edition, in January 1971. The sole exception to this naming convention tradition occurred with
Super Bowl 50 Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season. The American Football Conference (AFC) champion Denver Broncos defeated the National Football Conference (NFC) ...
, played on February 7, 2016, following the season. The following year, the
nomenclature Nomenclature (, ) is a system of names or terms, or the rules for forming these terms in a particular field of arts or sciences. (The theoretical field studying nomenclature is sometimes referred to as ''onymology'' or ''taxonymy'' ). The principl ...
returned to Roman numerals for
Super Bowl LI Super Bowl LI was an American football game played at NRG Stadium in Houston, Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 NFL season, 2016 season. The American Football Confe ...
. After the NFL's
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They ar ...
won the first two Super Bowls, some team owners feared for the future of the merger. At the time, many doubted the competitiveness of AFL teams compared with their NFL counterparts, though that perception changed when the AFL's
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
defeated the heavily favored NFL contender
Baltimore Colts The Baltimore Colts were a professional American football team that played in Baltimore from 1953 to 1983, when owner Robert Irsay moved the franchise to Indianapolis. The team was named for Baltimore's history of horse breeding and racing. It w ...
in
Super Bowl III Super Bowl III was an American football championship game played on January 12, 1969, at the Miami Orange Bowl, Orange Bowl in Miami, Miami, Florida. It was the third AFL–NFL Championship Game in professional American football, and the fi ...
in Miami. One year later, the AFL's
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 ...
defeated the NFL's
Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. The Vikings compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. Founded in 1960 as ...
23–7 in
Super Bowl IV Super Bowl IV was an American football game played on January 11, 1970, at Tulane Stadium in New Orleans, Louisiana. It was the fourth and final AFL–NFL World Championship Game in professional football prior to the AFL–NFL merger taking ...
in New Orleans, which was the final AFL–NFL World Championship Game played before the merger. Beginning with the 1970 season, the NFL realigned into two conferences; the former AFL teams plus three NFL teams (the
Baltimore Colts The Baltimore Colts were a professional American football team that played in Baltimore from 1953 to 1983, when owner Robert Irsay moved the franchise to Indianapolis. The team was named for Baltimore's history of horse breeding and racing. It w ...
,
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. Founded in 1933 P ...
, and
Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...
) would constitute the
American Football Conference The American Football Conference (AFC) is one of the two conferences of the National Football League (NFL), the highest level of professional American football in the United States. The AFC and its counterpart, the National Football Conference ...
(AFC), while the remaining NFL clubs would form the
National Football Conference The National Football Conference (NFC) is a conference of the National Football League (NFL), the highest level of professional American football in the United States. The NFC and its counterpart, the American Football Conference (AFC), each h ...
(NFC). The champions of the two conferences would play each other in the Super Bowl. The winning team receives the
Vince Lombardi Trophy The Vince Lombardi Trophy, also known simply as the Lombardi Trophy or just the Lombardi, is the trophy awarded each year to the winning team of the National Football League's championship game, the Super Bowl. The trophy is named in honor of N ...
, named after the former
coach Coach may refer to: Guidance/instruction * Coach (sport), a director of Athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Coac ...
of the Green Bay Packers, who won the first two Super Bowl games as well as five
NFL championships Throughout its history, the National Football league (NFL) and other rival American football leagues have used several different formats to determine their league champions, including a period of inter-league matchups to determine a true national ...
preceding the merger (
1961 Events January * January 1 – Monetary reform in the Soviet Union, 1961, Monetary reform in the Soviet Union. * January 3 ** United States President Dwight D. Eisenhower announces that the United States has severed diplomatic and cons ...
,
1962 The year saw the Cuban Missile Crisis, which is often considered the closest the world came to a Nuclear warfare, nuclear confrontation during the Cold War. Events January * January 1 – Samoa, Western Samoa becomes independent from Ne ...
,
1965 Events January–February * January 14 – The First Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is Second inauguration of Lynd ...
,
1966 Events January * January 1 – In a coup, Colonel Jean-Bédel Bokassa takes over as military ruler of the Central African Republic, ousting President David Dacko. * January 3 – 1966 Upper Voltan coup d'état: President Maurice Yaméogo i ...
,
1967 Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Canadian Confederation, Confederation, featuring the Expo 67 World's Fair. * January 6 – Vietnam War: United States Marine Corps and Army of ...
). Following Lombardi's death in September 1970, the trophy was named after him. The first trophy awarded under the new name was presented to the Baltimore Colts following their win in
Super Bowl V Super Bowl V was an American football game played between the American Football Conference (AFC) champion 1970 Baltimore Colts season, Baltimore Colts and the National Football Conference (NFC) champion 1970 Dallas Cowboys season, Dallas Cowboys ...
in Miami.


Game history

The Super Bowl was held in January from its inception in
1967 Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Canadian Confederation, Confederation, featuring the Expo 67 World's Fair. * January 6 – Vietnam War: United States Marine Corps and Army of ...
until
2001 The year's most prominent event was the September 11 attacks against the United States by al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror. The United States led a Participan ...
. In
2002 The effects of the September 11 attacks of the previous year had a significant impact on the affairs of 2002. The war on terror was a major political focus. Without settled international law, several nations engaged in anti-terror operation ...
, a week of regular season games was postponed and rescheduled following the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
; as a result,
Super Bowl XXXVI Super Bowl XXXVI was an American football game between the National Football Conference (NFC) champion St. Louis Rams and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
became the first edition of the game played in February.
Super Bowl XXXVII Super Bowl XXXVII was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Tampa Bay Buccaneers to decide the National Football League (NFL) champio ...
was held in January, but all subsequent games were held on the first Sunday in February until the schedule expansion of the
2021 season 1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sp ...
moved the game to the second Sunday. The current NFL schedule begins on the weekend immediately after
Labor Day Labor Day is a Federal holidays in the United States, federal holiday in the United States celebrated on the first Monday of September to honor and recognize the Labor history of the United States, American labor movement and the works and con ...
(the first Monday in September). That weekend is the first of an 18-week
regular season In an organized sports league, a typical season is the portion of one year in which regulated games of the sport are in session: for example, in Major League Baseball the season lasts approximately from the last week of March to the last week of S ...
, followed by three weeks of playoff games and one week for the
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players. The format has changed ...
. The Super Bowl is contested the week after the Pro Bowl. This schedule has been in effect since an 18th week and 17th regular season game were added to the NFL schedule for the 2021 season, with
Super Bowl LVI Super Bowl LVI was an American football game played to determine the champion of the National Football League (NFL) for the 2021 NFL season, 2021 season. The National Football Conference (NFC) champion 2021 Los Angeles Rams season, Los Angeles ...
on February 13, 2022, the first to be played under this format. The
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. Founded in 1933 P ...
and
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. The Patriots compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The Pa ...
are tied with a record six Super Bowl wins. The
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
and
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...
have five victories each, while the Packers, Chiefs and
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The ...
have four. Fourteen other NFL franchises have won at least one Super Bowl. The Patriots own the record for most Super Bowl appearances with eleven. The Cowboys, Steelers, Broncos and the 49ers are tied for second with eight appearances apiece, reaching that milestone in this respective order.
Bill Belichick William Stephen Belichick ( ; born April 16, 1952) is an American football coach who is the head coach for the North Carolina Tar Heels. Widely regarded as one of the greatest head coaches of all time, he holds numerous coaching records, inc ...
owns the record for the most Super Bowl wins (eight) and appearances (twelve: nine times as head coach, once as assistant head coach, and twice as defensive coordinator) by an individual.
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...
has the most Super Bowl starts (ten) and wins as a player (seven), while
Charles Haley Charles Lewis Haley (born January 6, 1964) is an American former professional football player in the National Football League (NFL) for the San Francisco 49ers (1986–1991, 1998–1999) and Dallas Cowboys (1992–1996). Haley began his caree ...
has the second-most wins among players with five. Eight teams have appeared in Super Bowl games without a win. The
Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. The Vikings compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. Founded in 1960 as ...
were the first team to appear four times without a win, while the
Buffalo Bills The Buffalo Bills are a professional American football team based in the Buffalo–Niagara Falls metropolitan area. The Bills compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East div ...
played in a record four consecutive Super Bowls, losing all four matches. The Patriots and Broncos are tied for the most Super Bowl losses at five. The
Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...
,
Detroit Lions The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. The team plays their home game ...
,
Houston Texans The Houston Texans are a professional American football team based in Houston. The Texans compete in the National Football League as a member of the American Football Conference (AFC) AFC South, South division. The team plays its home games at N ...
, and
Jacksonville Jaguars The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. The team ...
are the four teams to have never appeared in a Super Bowl, although the Browns and Lions both won NFL championships before the Super Bowl era. The Jaguars, who began play in 1995, and the Texans, who began play in 2002, are among the youngest franchises in the league.


1960s: Early history and Packers dominance

The Packers won the first two AFL–NFL World Championship Games, later renamed Super Bowls, defeating the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 ...
and
Oakland Raiders The Oakland Raiders were a professional American football team based in Oakland, California, from its founding in 1960 to 1981, and again from 1995 to 2019 before Oakland Raiders relocation to Las Vegas, relocating to the Las Vegas metropolitan ...
following the and seasons, respectively. The Packers were led by quarterback
Bart Starr Bryan Bartlett Starr (January 9, 1934 â€“ May 26, 2019) was an American professional football quarterback and head coach for the Green Bay Packers of the National Football League (NFL). He played college football for the Alabama Crimson T ...
, who was named the Most Valuable Player (MVP) for both games. These two championships, coupled with the Packers' NFL championships in , , and , amount to the most successful stretch in NFL History; five championships in seven years, and the second threepeat in NFL history (1965, 1966, and 1967). The Packers are the only team to threepeat, as they also accomplished the feat in the pre-playoff era (1929, 1930 and 1931). The first playoff game in the NFL was in
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident (1932), Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort ...
. In Super Bowl III, the AFL's
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
defeated the 19.5-point favorite Baltimore Colts of the NFL, 16–7. The Jets were led by quarterback
Joe Namath Joseph William Namath (; ; born May 31, 1943), nicknamed "Broadway Joe", is an American former professional American football, football quarterback who played in the American Football League (AFL) and National Football League (NFL) for 13 seaso ...
, who had said that he guaranteed a Jets win before the game, and former Colts head coach
Weeb Ewbank Wilbur Charles "Weeb" Ewbank ( ; May 6, 1907 – November 17, 1998) was an American professional football coach. He led the Baltimore Colts to consecutive NFL championships in 1958 and 1959 and the New York Jets to victory in Super Bowl III in J ...
, and their victory demonstrated that the AFL was competitive with the NFL. This was reinforced the following year when the Chiefs defeated the NFL's Vikings 23–7 in
Super Bowl IV Super Bowl IV was an American football game played on January 11, 1970, at Tulane Stadium in New Orleans, Louisiana. It was the fourth and final AFL–NFL World Championship Game in professional football prior to the AFL–NFL merger taking ...
.


1970s: Dominant franchises

After the
AFL–NFL merger The AFL–NFL merger was the merger of the two major professional American football leagues in the United States at the time: the National Football League (NFL) and the American Football League (AFL). It paved the way for the combined league, wh ...
was completed in 1970, three franchises—the Cowboys,
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. The Dolphins compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team ...
, and Steelers—would go on to dominate the 1970s, winning a combined eight Super Bowls between them in the decade, with the Steelers winning four of the eight. The Baltimore Colts, now a member of the AFC, would start the decade by defeating the Cowboys in Super Bowl V, a game which is the only Super Bowl to date in which a player from the losing team won the Super Bowl MVP (Cowboys' linebacker
Chuck Howley Charles Louis Howley (born June 28, 1936) is an American former professional football player who was a linebacker for 15 seasons in the National Football League (NFL), primarily with the Dallas Cowboys. He spent his first two seasons with the Ch ...
). Beginning with this Super Bowl, all Super Bowls have served as the NFL's championship game. The Cowboys, coming back from a loss the previous season, won
Super Bowl VI Super Bowl VI was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Miami Dolphins to decide the National Football League (NFL) champion for the ...
over the Dolphins. However, this would be the Dolphins' final loss for over a year, as the next year, the Dolphins would go 14–0 in the regular season and eventually win all their playoff games, capped off with a 14–7 victory in
Super Bowl VII Super Bowl VII was an American football game between the American Football Conference (AFC) champion Miami Dolphins and the National Football Conference (NFC) champion Washington Redskins to decide the National Football League (NFL) champion for ...
, becoming the first and only team in the Super Bowl era to finish an entire perfect regular and postseason undefeated. The Dolphins would repeat as league champions by winning
Super Bowl VIII Super Bowl VIII was an American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular Ameri ...
a year later with a 24–7 win over the Minnesota Vikings. In the mid to late 1970s, the Steelers became the first NFL dynasty of the post-merger era by winning four Super Bowls ( IX, X,
XIII XIII may refer to: * 13 (number) or XIII in Roman numerals * 13th century in Roman numerals * ''XIII'' (comics), a Belgian comic book series by Jean Van Hamme and William Vance ** ''XIII'' (2003 video game), a 2003 video game based on the comic b ...
, and XIV) in six years. They were led by head coach
Chuck Noll Charles Henry Noll (January 5, 1932 – June 13, 2014) was an American professional football player and head coach. Regarded as one of the greatest head coaches of all time, his sole head coaching position was for the Pittsburgh Steelers of the ...
, the play of offensive stars
Terry Bradshaw Terry Paxton Bradshaw (born September 2, 1948) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons with the Pittsburgh Steelers. Since 1994, he has been a television sports an ...
,
Franco Harris Franco Dok Harris (March 7, 1950 – December 20, 2022) was an American professional football player who was a fullback for 13 seasons in the National Football League (NFL), primarily with the Pittsburgh Steelers. He played college football fo ...
,
Lynn Swann Lynn Curtis Swann (born March 7, 1952) is an American former professional football player, broadcaster, politician, and athletic director, best known for his association with the University of Southern California and the Pittsburgh Steelers. He ...
,
John Stallworth Johnny Lee Stallworth (born July 15, 1952) is an American former professional football player who was a wide receiver for 14 seasons in the National Football League (NFL) for the Pittsburgh Steelers. He played college football for the Alabama ...
, and
Mike Webster Michael Lewis Webster (March 18, 1952September 24, 2002) was an American professional football center in the National Football League (NFL) from 1974 to 1990 with the Pittsburgh Steelers and Kansas City Chiefs. He is a member of the Pro Footb ...
, and their dominant "
Steel Curtain The Steel Curtain was the nickname, first for the defensive line, but soon for the entire defensive unit of the 1970s Pittsburgh Steelers football team of the National Football League (NFL). The line was the backbone of the Steelers dynasty, whi ...
" defense, led by "Mean" Joe Greene,
L. C. Greenwood L. C. Henderson Greenwood (September 8, 1946September 29, 2013) was an American professional football player who was a defensive end for the Pittsburgh Steelers of the National Football League (NFL). He played college football for the Arkansas ...
,
Ernie Holmes Earnest Lee Holmes (July 11, 1948 – January 17, 2008) was an American professional football defensive tackle who played in the National Football League (NFL) for seven seasons, primarily with the Pittsburgh Steelers. Nicknamed "Fats", he was s ...
,
Mel Blount Melvin Cornell Blount (born April 10, 1948) is an American former professional football player who was a cornerback for the Pittsburgh Steelers of the National Football League (NFL) for fourteen seasons. A five-time Pro Bowler, he was inducted i ...
,
Jack Ham Jack Raphael Ham Jr. (born December 23, 1948) is an American former professional football player who was a linebacker for the Pittsburgh Steelers of the National Football League (NFL) from 1971 to 1982. He is considered one of the greatest outsi ...
, and Jack Lambert. Many of the team's key players were selected in the 1974 draft, in which Pittsburgh selected four future Hall of Famers, the most for any team in any sport in a single draft. A fifth player,
Donnie Shell Donnie Shell (born August 26, 1952) is an American former professional football player who was a safety for the Pittsburgh Steelers of the National Football League (NFL) between 1974 and 1987. Shell was a member of the Steelers famed Steel Cur ...
, was signed by Pittsburgh after going unselected in the 1974 NFL draft; he too was later enshrined in the Hall of Fame. The Steelers were the first team to win three and then four Super Bowls and appeared in six
AFC Championship Game The AFC Championship Game is the annual championship game of the American Football Conference (AFC) and one of the two semifinal NFL playoffs, playoff games of the National Football League (NFL), the largest professional American football lea ...
s during the decade, making the playoffs in eight straight seasons. Pittsburgh still remains the only team to win back-to-back Super Bowls twice and four Super Bowls in a six-year period. The Steelers' 1970s dynasty was interrupted only by the Raiders' first Super Bowl win in
Super Bowl XI Super Bowl XI was an American football game between the American Football Conference (AFC) champion 1976 Oakland Raiders season, Oakland Raiders and the National Football Conference (NFC) champion 1976 Minnesota Vikings season, Minnesota Vikings ...
and the Cowboys' second Super Bowl win in
Super Bowl XII Super Bowl XII was an American football game between the National Football Conference (NFC) champion 1977 Dallas Cowboys season, Dallas Cowboys and the American Football Conference (AFC) champion 1977 Denver Broncos season, Denver Broncos to dec ...
. Conversely, the Vikings, with their
Purple People Eaters The Purple People Eaters was the nickname given to the defensive line of the Minnesota Vikings from 1967 to 1977, consisting mainly of Alan Page, Carl Eller, Jim Marshall, and Gary Larsen. The term is a reference to a popular song from 1958 ...
defense, were the only other team to appear in multiple Super Bowls (IV, VIII, IX and XI) during the decade but failed to win each one.


1980s and 1990s: The NFC's winning streak

In the 1980s and 1990s, the tables turned for the AFC, as the NFC dominated the Super Bowls of the new decade and most of those in the 1990s. The NFC won 16 of the 20 Super Bowls during these two decades, including 13 straight from
Super Bowl XIX Super Bowl XIX was an American football game between the American Football Conference (AFC) champion Miami Dolphins and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion ...
to
Super Bowl XXXI Super Bowl XXXI was an American football game between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champio ...
. The most successful team of the 1980s was the 49ers, which featured the
West Coast offense The West Coast offense is an offense in American football that places a greater emphasis on passing than on running. There are two similar but distinct National Football League (NFL) offensive strategic systems that are commonly referred to as ...
of Hall of Fame head coach
Bill Walsh William Ernest Walsh (November 30, 1931 – July 30, 2007) was an American professional and college football coach. He served as head coach of the San Francisco 49ers and the Stanford Cardinal, during which time he popularized the West Coast off ...
. This offense was led by three-time Super Bowl MVP and Hall of Fame quarterback
Joe Montana Joseph Clifford Montana Jr. (born June 11, 1956) is an American former professional football quarterback who played in the National Football League (NFL) for 16 seasons, primarily with the San Francisco 49ers. Nicknamed "Joe Cool" and "the Co ...
, Super Bowl MVP and Hall of Fame wide receiver
Jerry Rice Jerry Lee Rice (born October 13, 1962) is an American former professional football wide receiver who played for 20 seasons in the National Football League (NFL). He won three Super Bowl titles with the San Francisco 49ers before two shorter ...
, running back Roger Craig, and Hall of Fame defensive safety/cornerback
Ronnie Lott Ronald Mandel Lott (born May 8, 1959) is an American former professional football player in the National Football League (NFL) for 14 seasons from 1981 to 1994. Lott played college football for the University of Southern California (USC), and ...
. Under their leadership, the 49ers won four Super Bowls in the decade ( XVI,
XIX 19 (nineteen) is the natural number following 18 and preceding 20. It is a prime number. Mathematics Nineteen is the eighth prime number. Number theory 19 forms a twin prime with 17, a cousin prime with 23, and a sexy prime with 13. ...
, XXIII, and
XXIV 24 (twenty-four) is the natural number following 23 and preceding 25. It is equal to two dozen and one sixth of a gross. In mathematics 24 is an even composite number, a highly composite number, an abundant number, a practical number, and a co ...
) and made nine playoff appearances between 1981 and 1990, including eight division championships, becoming the second dynasty of the post-merger NFL. The 1984 San Francisco 49ers were the first team to achieve an 18–1 record, doing so under Walsh. The
1989 San Francisco 49ers The 1989 season was the San Francisco 49ers' 40th in the National Football League (NFL), their 44th overall and their 1st season under head coach George Seifert. After going 14–2 in the regular season, the 49ers completed the season with one ...
, under first-year head coach
George Seifert George Gerald Seifert (born January 22, 1940) is an American former football coach. He served as the head coach for the San Francisco 49ers and the Carolina Panthers of the National Football League (NFL). Seifert owned the second-greatest winnin ...
, posted the most lop-sided victory in Super Bowl history, defeating the Denver Broncos by a score of 55–10 in
Super Bowl XXIV Super Bowl XXIV was an American football game between the National Football Conference (NFC) champion San Francisco 49ers and the American Football Conference (AFC) champion Denver Broncos to decide the National Football League (NFL) champion fo ...
. The 1980s also produced the
1985 Chicago Bears The year 1985 was designated as the International Youth Year by the United Nations. Events January * January 1 ** The Internet's Domain Name System is created. ** Greenland withdraws from the European Economic Community as a result of a n ...
, who posted an 18–1 record under head coach
Mike Ditka Michael Keller Ditka ( ; born Michael Dyczko; October 18, 1939) is an American former professional American football, football player, coach, and television commentator. During his playing career, he was UPI NFL-NFC Rookie of the Year, UPI NFL R ...
; quarterback
Jim McMahon James Robert McMahon Jr. (born August 21, 1959) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 15 seasons, most notably with the Chicago Bears. McMahon played col ...
; and Hall of Fame running back
Walter Payton Walter Jerry Payton (July 25, 1953Although most sources at the time of his death gave Payton's birth year as 1954, reliable sources subsequently state he was born in 1953. – November 1, 1999) was an American professional American football, ...
. Their team won
Super Bowl XX Super Bowl XX was an American football game between the National Football Conference (NFC) champion Chicago Bears and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion for ...
in dominant fashion. The
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East ...
and New York Giants were also top teams of this period; Washington won Super Bowls
XVII 17 (seventeen) is the natural number following 16 and preceding 18. It is a prime number. 17 was described at MIT as "the least random number", according to the Jargon File. This is supposedly because, in a study where respondents were asked to ...
, XXII, and
XXVI 26 (twenty-six) is the natural number following 25 and preceding 27. In mathematics *26 is the seventh discrete semiprime (2 \times 13) and the fifth with 2 as the lowest non-unitary factor thus of the form (2.q), where q is a higher prime. ...
. The Giants claimed Super Bowls XXI and XXV. Both teams won multiple Super Bowls with different starting quarterbacks; Washington won with
Joe Theismann Joseph Robert Theismann (; born September 9, 1949) is an American former professional football player, sports commentator, corporate speaker, and restaurateur. He rose to fame playing quarterback in the National Football League (NFL) and Canad ...
(XVII), Doug Williams (XXII) and
Mark Rypien Mark Robert Rypien (born October 2, 1962) is a former professional football quarterback who played in the National Football League (NFL) for 14 seasons. He played college football for the Washington State Cougars and was selected by the Washing ...
(XXVI), and the Giants with
Phil Simms Phillip Martin Simms (born November 3, 1955) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons with the New York Giants. After playing college football for the Morehead Sta ...
(XXI) and
Jeff Hostetler William Jeffrey Hostetler (born April 22, 1961) is an American former professional football player who was a quarterback in the National Football League (NFL) for the New York Giants, Los Angeles/Oakland Raiders, and Washington Redskins. He wo ...
(XXV). As in the 1970s, the Raiders were the only AFC team to interrupt the Super Bowl dominance of NFC teams; they won Super Bowls XV and
XVIII 18 (eighteen) is the natural number following 17 (number), 17 and preceding 19 (number), 19. It is an even composite number. Mathematics 18 is a semiperfect number and an abundant number. It is a largely composite number, as it has 6 divisors a ...
(the latter as the Los Angeles Raiders). Conversely, the
Cincinnati Bengals The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its h ...
(XVI and XXIII), Dolphins, (XVII and XIX), and Broncos (XXI, XXII and XXIV) made multiple Super Bowls in the 1980s without winning one. Following several seasons with poor records in the 1980s, the Cowboys rose back to prominence in the 1990s. During this decade, the Cowboys made post-season appearances every year except for the seasons of 1990 and 1997. From 1992 to 1996, the Cowboys won their division championship each year. In this same period, the Buffalo Bills reached the Super Bowl for a record four consecutive years, but lost all four (XXV-XXVIII). After Super Bowl championships by division rivals New York (1990) and Washington (1991), the Cowboys won three of the next four Super Bowls (
XXVII 27 (twenty-seven) is the natural number following 26 and preceding 28. Mathematics Including the null-motif, there are 27 distinct hypergraph motifs. There are exactly ''twenty-seven straight lines'' on a smooth cubic surface, which give ...
, XXVIII, and
XXX XXX may refer to: Arts and entertainment Film and television * ''XXX'' (film series), American action film series ** ''XXX'' (2002 film), an action film starring Vin Diesel ** '' XXX: State of the Union'', 2005 ** '' XXX: Return of Xander Cage' ...
) led by quarterback
Troy Aikman Troy Kenneth Aikman (born November 21, 1966) is an American former professional football quarterback who played in the National Football League (NFL) for 12 seasons with the Dallas Cowboys. After transferring from the Oklahoma Sooners, he play ...
, running back
Emmitt Smith Emmitt James Smith III (born May 15, 1969) is an American former professional football running back who played in the National Football League (NFL) for 15 seasons, 13 as a member of the Dallas Cowboys and 2 seasons with the Arizona Cardinals ...
, and wide receiver
Michael Irvin Michael Jerome Irvin (born March 5, 1966) is an American sports commentator and former professional football player. He played his entire 12-year career as a wide receiver for the Dallas Cowboys of the National Football League (NFL). In 2007, h ...
. All three of these players went to the Hall of Fame. The Cowboys' streak was interrupted by the 49ers, who were the first team to win their league-leading fifth title overall with
Super Bowl XXIX Super Bowl XXIX was an American football game between the American Football Conference (AFC) champion San Diego Chargers and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champ ...
with a dominant performance featuring the Super Bowl MVP and Hall of Fame quarterback
Steve Young Jon Steven Young (born October 11, 1961) is an American former professional football quarterback who played in the National Football League (NFL) for 15 seasons, most notably with the San Francisco 49ers. He also played for the Tampa Bay Bu ...
(who threw a Super Bowl record 6 touchdown passes), Hall of Fame wide receiver
Jerry Rice Jerry Lee Rice (born October 13, 1962) is an American former professional football wide receiver who played for 20 seasons in the National Football League (NFL). He won three Super Bowl titles with the San Francisco 49ers before two shorter ...
, and Hall of Fame cornerback
Deion Sanders Deion Luwynn Sanders Sr. (born August 9, 1967) is an American American football, football coach with the Colorado Buffaloes football, Colorado Buffaloes. Sanders is also a former professional football and baseball player, having played in the N ...
; however, the Cowboys' victory in Super Bowl XXX the next year also gave them five titles overall and they did so with Sanders after he won the Super Bowl the previous year with the 49ers. The NFC's winning streak was continued by the Packers led by Hall of Fame quarterback
Brett Favre Brett Lorenzo Favre ( ; born October 10, 1969) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 20 seasons, primarily with the Green Bay Packers. Favre had 321 cons ...
, won
Super Bowl XXXI Super Bowl XXXI was an American football game between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champio ...
, their first championship since Super Bowl II in 1967. The Patriots made their maiden Super Bowl appearances in XX (1985) and XXXI (1996) but lost both times. However, the turn of the century would soon bring hope and glory to the franchise.


2000s: AFC resurgence and the rise of the Patriots

Super Bowl XXXII Super Bowl XXXII was an American football game played between the National Football Conference (NFC) champion and defending Super Bowl XXXI champion Green Bay Packers and the American Football Conference (AFC) champion Denver Broncos to decide t ...
saw quarterback
John Elway John Albert Elway Jr. (born June 28, 1960) is an American former professional football quarterback who spent his entire 16-year career with the Denver Broncos of the National Football League (NFL). Following his playing career, he then spent 1 ...
and running back
Terrell Davis Terrell Lamar Davis (born October 28, 1972) is an American former professional football player who was a running back for the Denver Broncos of the National Football League (NFL) from 1995 to 2001. He is the Broncos all-time leading rusher and ...
lead the Denver Broncos to an upset victory over the defending champion Packers, snapping the NFC's thirteen-year winning streak. The following year, the Broncos defeated the
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. The Falcons were founded o ...
in
Super Bowl XXXIII Super Bowl XXXIII was an American football game played between the American Football Conference (AFC) champion and defending Super Bowl XXXII champion 1998 Denver Broncos season, Denver Broncos and the National Football Conference (NFC) champion ...
, Elway's fifth Super Bowl appearance, his second NFL championship, and his final NFL game. The back-to-back victories heralded a change in momentum in which AFC teams would win nine out of 12 Super Bowls. In the years between 1995 and 2018, five teams—the Steelers, Patriots, Broncos,
Baltimore Ravens The Baltimore Ravens are a professional American football team based in Baltimore. The Ravens compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its home g ...
, and
Indianapolis Colts The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. Since the 2008 India ...
—accounted for 22 of the 24 AFC Super Bowl appearances (including the last 16), with those same teams often meeting each other earlier in the playoffs. In contrast, the NFC saw a different representative in the Super Bowl every season from 2001 through 2010. The New England Patriots became the dominant team throughout the early 2000s, winning the championship three out of four years early in the decade. They would become only the second team in the history of the NFL to do so (after the 1990s Dallas Cowboys). In
Super Bowl XXXVI Super Bowl XXXVI was an American football game between the National Football Conference (NFC) champion St. Louis Rams and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
, first-year starting quarterback
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...
led his team to a 20–17 upset victory over the
St. Louis Rams The St. Louis Rams were a professional American football team of the National Football League (NFL). They played in St. Louis, Missouri, from 1995 through the 2015 season, before moving back to Los Angeles, California, where the team had played ...
, who two seasons earlier won
Super Bowl XXXIV Super Bowl XXXIV was an American football game played at the Georgia Dome in Atlanta, Georgia, on January 30, 2000, to determine the National Football League (NFL) champion for the 1999 season. The National Football Conference (NFC) champion ...
. Brady would go on to win the MVP award for this game. The Patriots also won Super Bowls
XXXVIII 38 (thirty-eight) is the natural number following 37 and preceding 39. In mathematics *38 ! − 1 yields which is the 16th factorial prime. *There is no answer to the equation φ(''x'') = 38, making 38 a nontotient. * 37 and 38 are the first ...
and XXXIX defeating the
Carolina Panthers The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. The t ...
and the
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The team plays its ...
respectively. This four-year stretch of Patriot dominance was interrupted by the
Tampa Bay Buccaneers The Tampa Bay Buccaneers (colloquially known as the Bucs) are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC S ...
' 48–21
Super Bowl XXXVII Super Bowl XXXVII was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Tampa Bay Buccaneers to decide the National Football League (NFL) champio ...
victory over the Oakland Raiders. The Steelers and Colts continued the era of AFC dominance by winning Super Bowls XL and XLI in the 2005 and 2006 seasons, respectively defeating the
Seattle Seahawks The Seattle Seahawks are a professional American football team based in Seattle. The Seahawks compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West division. The club entered the NFL a ...
and
Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They are one of two remaining ...
. In the 2007 season, the Patriots became the fourth team in NFL history to have a perfect unbeaten and untied regular-season record, the second in the Super Bowl era after the 1972 Miami Dolphins, and the first to finish 16–0. They easily marched through the AFC playoffs and were heavy favorites in
Super Bowl XLII Super Bowl XLII was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
. However, they lost that game to
Eli Manning Elisha Nelson Manning (born January 3, 1981) is an American former professional football quarterback who played in the National Football League (NFL) for 16 seasons with the New York Giants. A member of the Manning family, he is the youngest ...
and the New York Giants 17–14, leaving the Patriots' 2007 record at 18–1. The following season, the Steelers logged their record sixth Super Bowl title ( XLIII) in a 27–23, final-minute victory against the
Arizona Cardinals The Arizona Cardinals are a professional American football team based in the Phoenix metropolitan area. The Cardinals compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West division. The ...
. The 2009 season saw the
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. Since 1975, the team ...
defeat the Indianapolis Colts in
Super Bowl XLIV Super Bowl XLIV was an American football game between the National Football Conference (NFC) champions New Orleans Saints and the American Football Conference (AFC) champions Indianapolis Colts to decide the National Football League (NFL) c ...
by a score of 31–17 to take home their first championship. With this victory, the Saints joined the New York Jets as the only teams to have won in their sole Super Bowl appearance, a distinction the Ravens also enjoyed in winning
Super Bowl XXXV Super Bowl XXXV was an American football game between the American Football Conference (AFC) champion 2000 Baltimore Ravens season, Baltimore Ravens and the National Football Conference (NFC) champion 2000 New York Giants season, New York Giant ...
after the 2000 season and the Buccaneers in 2002.


2010s: Patriots reign; parity in the NFC

In the AFC, this era was dominated by the Patriots, with the only four other teams to represent the conference being the Steelers, Ravens, Broncos, and Chiefs. The Patriots had tied a record with the 1970s Dallas Cowboys for most Super Bowl appearances in a decade with five appearances (2011, 2014, 2016, 2017, 2018). The Patriots also had four Super Bowl appearances in five years. They also had eight consecutive AFC championship appearances spanning 2011–2018. The Super Bowls of the 2000s and 2010s saw strong performances from several of the participating quarterbacks, especially on the AFC side with repeated appearances by the same teams and players. In particular, Tom Brady,
Ben Roethlisberger Benjamin Todd Roethlisberger Sr. ( ; born March 2, 1982), nicknamed "Big Ben", is an American former professional American football, football quarterback who played in the National Football League (NFL) for 18 seasons with the Pittsburgh Ste ...
, or
Peyton Manning Peyton Williams Manning (born March 24, 1976) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 18 seasons. Nicknamed "the Sheriff", he spent 14 seasons with the In ...
appeared as the AFC team's quarterback in all but two of the Super Bowls from 2001 through 2018. Conversely, the only NFC teams to make the Super Bowl multiple times with the same quarterback in this era were the Seahawks, led by quarterback
Russell Wilson Russell Carrington Wilson (born November 29, 1988) is an American professional American football, football quarterback for the New York Giants of the National Football League (NFL). He has primarily played for the Seattle Seahawks. With the Sea ...
, and the Giants, led by quarterback Eli Manning. One of these teams was featured in the culmination of the 2010 season,
Super Bowl XLV Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion ...
, which brought the Packers their fourth Super Bowl victory and record thirteenth NFL championship overall with the defeat of the Steelers in February 2011. This became
Aaron Rodgers Aaron Charles Rodgers (born December 2, 1983) is an American professional American football, football quarterback for the Pittsburgh Steelers of the National Football League (NFL). He played college football for the California Golden Bears foo ...
' only Super Bowl victory. The following year, in
Super Bowl XLVI Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
, the Patriots made their first appearance of the decade, a position where they would become a mainstay. The Patriots, however, lost to the Eli Manning-led Giants, 21–17, who had beaten the Patriots four years before. This was the Giants' fourth Super Bowl victory. In
Super Bowl XLVII Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champio ...
, the NFC's 49ers were defeated by the Ravens 34–31. The game had been dubbed as the 'Harbaugh Bowl' in the weeks leading up to the game, due to the fact that the coaches of the two teams,
John Harbaugh John William Harbaugh ( ; born September 23, 1962) is an American professional football coach who is the head coach for the Baltimore Ravens of the National Football League (NFL). Previously, he coached the defensive backs for the Philadelphia ...
and
Jim Harbaugh James Joseph Harbaugh ( ; born December 23, 1963) is an American professional football coach and former quarterback who is the head coach of the Los Angeles Chargers of the National Football League (NFL). He previously served as the head coach at ...
, are brothers. During the third quarter, the Ravens had a commanding 28–6 lead. However, there was a
blackout Blackout(s), black out, or The Blackout may refer to: Loss of lighting or communication * Power outage, a loss of electric power * Blackout (broadcasting), a regulatory or contractual ban on the broadcasting of an event * Blackout (fabric), a t ...
in New Orleans, where the game was being played. The game was delayed for 34 minutes, and after play resumed, San Francisco stormed back with 17 straight points, but still lost.
Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to ...
, played at
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
's MetLife Stadium in February 2014, was the first Super Bowl held outdoors in a cold-weather environment. The Seahawks won their first NFL title with a 43–8 defeat of the Broncos, in a highly touted matchup that pitted Seattle's top-ranked defense against a Peyton Manning-led Denver offense that had broken the NFL's single-season scoring record. In Super Bowl XLIX, the Patriots beat the defending Super Bowl champions, the Seahawks, by a score of 28–24. Down by 10, the Patriots mounted a late fourth quarter comeback to win the game with Tom Brady scoring two touchdowns in the fourth quarter. In a key play in the final seconds of the game, then-rookie free agent Malcolm Butler would intercept a pass by Russell Wilson at the one-yard line, allowing the Patriots to run out the clock and end the game. Tom Brady was awarded his third Super Bowl MVP, tying Joe Montana for the most Super Bowl MVP awards. In
Super Bowl 50 Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season. The American Football Conference (AFC) champion Denver Broncos defeated the National Football Conference (NFC) ...
, the first Super Bowl to be branded with Arabic numerals, the Broncos, led by the league's top-ranked defense, defeated the Panthers, who had the league's top-ranked offense, in what became the final game of quarterback Peyton Manning's career. Von Miller dominated, totaling 2.5 sacks and forcing two Cam Newton fumbles; both fumbles leading to Broncos touchdowns. In
Super Bowl LI Super Bowl LI was an American football game played at NRG Stadium in Houston, Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 NFL season, 2016 season. The American Football Confe ...
, the first Super Bowl to end in overtime, the Atlanta Falcons led 28–3 late in the third quarter, but the Patriots came back to tie the game 28–28 with back-to-back touchdowns and two-point conversions, and the Patriots went on to win 34–28 in overtime. This 25-point deficit was the largest comeback win for any team in a Super Bowl, breaking the previous of a 10-point deficit to come back and win. The Patriots never held the lead until the game-winning touchdown in overtime. It was Tom Brady's 5th Super Bowl win and he was awarded his record fourth Super Bowl MVP, throwing a then-record 466 yards for 43 completions. In Super Bowl LII, the Philadelphia Eagles defeated the defending champion Patriots 41–33, ending a 57-year championship drought for the franchise. Nick Foles won the Super Bowl MVP. The Patriots totaled 613 yards in defeat, with Tom Brady breaking his previous Super Bowl record of 466 passing yards with an all-time playoff record of 505 passing yards in the high-scoring game; while the Eagles would gain 538 yards in the victory. The combined total for both teams of 1,151 yards of offense broke an NFL record (for any game) that had stood for nearly seven decades. The Patriots' 33 points were the highest losing score in Super Bowl history, a record held until 2023, when the Eagles lost Super Bowl LVII to the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 ...
by a score of 38–35. It was the Eagles' third Super Bowl appearance and their first win in franchise history. With the Eagles' victory, the NFC East became the first division to have each team win at least one Super Bowl. While Super Bowl LII produced the second highest-scoring Super Bowl, the following year's Super Bowl LIII became the lowest-scoring Super Bowl. The Patriots defeated the Los Angeles Rams, 13–3. In so doing, they became the team with the lowest point total by a winning team in Super Bowl history. Tom Brady would receive a record sixth Super Bowl championship, the most of any player in NFL history, surpassing his tie with Charles Haley for five wins. Brady would also become the oldest player to ever win a Super Bowl at age 41, while
Bill Belichick William Stephen Belichick ( ; born April 16, 1952) is an American football coach who is the head coach for the North Carolina Tar Heels. Widely regarded as one of the greatest head coaches of all time, he holds numerous coaching records, inc ...
would be the oldest coach to ever win a Super Bowl at age 66. Wide receiver Julian Edelman was named Super Bowl MVP.


2020s: Beginning of the Chiefs' dominance

In Super Bowl LIV, the Chiefs defeated the 49ers in a comeback, 31–20, for their first Super Bowl title in 50 years. This victory marked the first time since 1991 that the NFC did not have more Super Bowl victories than the AFC. The Patriots were absent; after making it to the Super Bowl in each of the last three years and winning two of them, they had lost in the Wild Card round of the 2019–20 NFL playoffs, playoffs to the Tennessee Titans 20–13. That game represented Tom Brady's final game as a New England Patriot. In Super Bowl LV, which took place in Tampa, Florida, the Tampa Bay Buccaneers defeated the defending champion Chiefs, 31–9. No player on the Buccaneers who scored points (Rob Gronkowski, Antonio Brown, Leonard Fournette, and Ryan Succop) was on the Buccaneers' roster the previous season. This marked a record seventh Super Bowl victory for
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...
, also more than any individual NFL franchise, and who would also break his own record for the oldest quarterback to win a championship at 43 years old. Tampa Bay head coach Bruce Arians would also break
Bill Belichick William Stephen Belichick ( ; born April 16, 1952) is an American football coach who is the head coach for the North Carolina Tar Heels. Widely regarded as one of the greatest head coaches of all time, he holds numerous coaching records, inc ...
's record for the oldest head coach to win a championship at 68. Super Bowl LV also marked the first time in the history of the modern league that a host city's professional football franchise got to play in a Super Bowl that was hosted in their Raymond James Stadium, home stadium. Super Bowl LVI, A year later in Inglewood, California, the Los Angeles Rams defeated the
Cincinnati Bengals The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its h ...
23–20 to win Super Bowl LVI, becoming the second team to win the Super Bowl in its home stadium. On Super Bowl LVII, February 12, 2023, at State Farm Stadium in Glendale, Arizona, the Chiefs overcame a 10-point deficit at halftime to defeat the Philadelphia Eagles 38–35, winning Super Bowl LVII on a last-minute field goal. On Super Bowl LVIII, February 11, 2024, the Chiefs won Super Bowl LVIII at Allegiant Stadium on an overtime touchdown. The first Super Bowl in Las Vegas, this was a rematch of Super Bowl LIV between the 49ers and the Chiefs, and was the Chiefs' fourth Super Bowl appearance in five years. The second Super Bowl to go into overtime, the Chiefs came back from another 10-point deficit to win their third Super Bowl in five years and secure back-to-back championships for the first time since the 2004 New England Patriots season, 2004 New England Patriots. On Super Bowl LIX, February 9, 2025, at the Caesars Superdome in New Orleans, Patrick Mahomes went to his fifth Super Bowl since he became the starting quarterback. This made the Chiefs the first team in NFL history to win back-to-back Super Bowls and then appear in the Super Bowl again the following year, and also the first team in NFL history to play in five Super Bowls over a six-year period. The Chiefs played the
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The team plays its ...
in Super Bowl LIX. This was the second time the Chiefs rematched another team in the Super Bowl. The Eagles successfully avenged their Super Bowl LVII defeat, winning 40–22 after leading 34–0 at the end of the third quarter and preventing the Chiefs from becoming the first team to win Three-peat, three straight Super Bowl championships. Jalen Hurts was named Super Bowl MVP.


Television coverage and ratings

The Super Bowl is one of the most-watched annual sporting events in the world, with viewership overwhelmingly domestic. The only other annual event that gathers more viewers is the
UEFA Champions League The UEFA Champions League (UCL) is an annual club association football competition organised by the UEFA, Union of European Football Associations (UEFA) that is contested by List of top-division football clubs in UEFA countries, top-divisio ...
final. For many years, the Super Bowl has possessed a large US and global television viewership, and it is often the most-watched United States originating television program of the year. The game tends to have a high Nielsen ratings, Nielsen television rating, which is usually around a 40 rating and 60 shares. This means that, on average, more than 100 million people from the United States alone are tuned into the Super Bowl at any given moment. In press releases preceding the game, the NFL has claimed that the Super Bowl has a potential worldwide audience of around one billion people in over 200 countries. However, this figure refers to the number of people ''able'' to watch the game, not the number of people who will actually be watching. Regardless, the statements have been frequently misinterpreted in the media as referring to the latter figure, leading to a misperception about the game's actual global audience. The New York-based media research firm Initiative measured the global audience for the Super Bowl XXXIX at 93 million people, with 98 percent of that figure being viewers in North America, which meant roughly two million people outside North America watched the Super Bowl that year. Super Bowl LVIII holds the record for average number of US viewers, with 123.7 million, making the game the most-viewed television broadcast of any kind in American history. The halftime show set a record with 129.2 million viewers tuning in. The highest-rated game according to Nielsen was Super Bowl XVI in 1982, which was watched in 49.1% of households (73 shares), or 40,020,000 households at the time. Super Bowl XVI still ranks fourth on Nielsen's List of most watched television broadcasts in the United States#The highest-rated broadcasts of all time, list of top-rated programs of all time, with three other Super Bowls (
XVII 17 (seventeen) is the natural number following 16 and preceding 18. It is a prime number. 17 was described at MIT as "the least random number", according to the Jargon File. This is supposedly because, in a study where respondents were asked to ...
, Super Bowl XX, XX, and Super Bowl XLIX, XLIX) in the top ten. Famous Super Bowl commercials include the 1984 (advertisement), 1984 introduction of Apple's Macintosh computer, the Budweiser "Bud Bowl" campaign, and the Dot-com commercials during Super Bowl XXXIV, dot-com ads aired during
Super Bowl XXXIV Super Bowl XXXIV was an American football game played at the Georgia Dome in Atlanta, Georgia, on January 30, 2000, to determine the National Football League (NFL) champion for the 1999 season. The National Football Conference (NFC) champion ...
. As the television ratings of the Super Bowl have steadily increased over the years, commercial prices have also increased, with advertisers paying as much as $7 million for a thirty-second spot during
Super Bowl LVI Super Bowl LVI was an American football game played to determine the champion of the National Football League (NFL) for the 2021 NFL season, 2021 season. The National Football Conference (NFC) champion 2021 Los Angeles Rams season, Los Angeles ...
in 2022. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. Since 1991, the Super Bowl has begun between 6:19 and 6:40 PM Eastern Time, EST so that most of the game is played during the primetime hours on the East Coast of the United States, East Coast.


US television rights

Throughout most of its history, the Super Bowl has been rotated annually between the same American television networks that broadcast the NFL's regular season and postseason games. Super Bowl I, played in 1967, is the only Super Bowl to have been broadcast in the United States by two different broadcasters simultaneously. At the time, NFL on NBC, NBC held the rights to nationally televise AFL games while NFL on CBS, CBS had the rights to broadcast NFL games. Both networks were allowed to cover the game, and each network used its own announcers, but NBC was only allowed to use the CBS feed instead of producing its own. Beginning with Super Bowl II, NBC televised the game in even years and CBS in odd years. This annual rotation between the two networks continued through the 1970
AFL–NFL merger The AFL–NFL merger was the merger of the two major professional American football leagues in the United States at the time: the National Football League (NFL) and the American Football League (AFL). It paved the way for the combined league, wh ...
when NBC was given the rights to televise AFC games and CBS winning the rights to broadcast NFC games. Although NFL on ABC, ABC began broadcasting ''Monday Night Football'' in 1970, it was not added to the Super Bowl rotation until
Super Bowl XIX Super Bowl XIX was an American football game between the American Football Conference (AFC) champion Miami Dolphins and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion ...
, played in 1985. ABC, CBS and NBC then continued to rotate the Super Bowl until 1994, when NFL on Fox, Fox replaced CBS as the NFC broadcaster. CBS then took NBC's place in the rotation after CBS replaced NBC as the AFC broadcaster in 1998. As a result of new contracts signed in 2006, with NBC taking over ''NBC Sunday Night Football, Sunday Night Football'' from ESPN, and ''Monday Night Football'' moving from ABC to ESPN, NBC took ABC's place in the Super Bowl rotation. The rotation between CBS, Fox, and NBC will continue until the new contracts that took effect for the first time with Super Bowl LVIII, allowing ABC to return and starting a four-network rotation. The four-year rotation beginning with Super Bowl LVIII also allows each broadcaster to offer simulcasts or alternative broadcasts on its sister networks and platforms. CBS's sister network NFL on Nickelodeon, Nickelodeon aired an alternate children-oriented telecast of Super Bowl LVIII. And ABC's rights include ESPN simulcasts and alternative broadcasts on other ESPN networks. The NFL has broken the traditional broadcasting rotation if it can be used to bolster other major sporting events a network airs afterwards. For example, CBS was given Super Bowl XXVI (1992) after it won the rights to air the 1992 Winter Olympics, with NBC subsequently airing Super Bowl XXVII (1993) and Super Bowl XXVIII (1994) in consecutive years. Likewise, NBC aired
Super Bowl LVI Super Bowl LVI was an American football game played to determine the champion of the National Football League (NFL) for the 2021 NFL season, 2021 season. The National Football Conference (NFC) champion 2021 Los Angeles Rams season, Los Angeles ...
(2022) instead of CBS during the 2022 Winter Olympics, which were also aired by NBC. CBS received Super Bowl LV (2021) in return. Under the four-network rotation that will take effect beginning in 2024, the league will award NBC the Super Bowl during Winter Olympic years. The first six Super Bowls were blackout (broadcasting), blacked out in the television markets of the host cities, due to league restrictions then in place.
Super Bowl VII Super Bowl VII was an American football game between the American Football Conference (AFC) champion Miami Dolphins and the National Football Conference (NFC) champion Washington Redskins to decide the National Football League (NFL) champion for ...
(1973) was telecast in Los Angeles on an experimental basis after all tickets were sold ten days before the game. Game analyst John Madden is the only person to broadcast a Super Bowl for each of the four networks that have televised the game (five with CBS, three with Fox, two with ABC, and one with NBC). Note: Years listed are the year the game was actually played (''will be played'') rather than what NFL season it is considered to have been.


Lead-out programming

The Super Bowl provides an extremely strong lead-in to programming following it on the same channel, the effects of which can last for several hours. For instance, in discussing the ratings of a local TV station, Buffalo, New York, Buffalo television critic Alan Pergament noted that following
Super Bowl XLVII Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champio ...
, which aired on CBS: "A infomercial, paid program that ran on CBS4 (WIVB-TV) at 2:30 in the morning had a 1.3 rating. That's higher than some The CW, CW prime time shows get on WNLO-TV, Channel 4's sister station." Because of this strong coattail effect, the network that airs the Super Bowl typically takes advantage of the large audience to air an episode of a hit series or to premiere the pilot of a promising new one in the lead-out slot, which immediately follows the Super Bowl and post-game coverage.


Ceremonies and entertainment

Early Super Bowls featured a halftime show consisting of marching bands from local university, colleges or High school (North America), high schools; but as the popularity of the game increased, a trend emerged where popular singers and musicians performed during its pre-game ceremonies and the halftime show, or simply sang the national anthem of the United States, "America the Beautiful", or "Lift Every Voice and Sing". The U.S. national anthem has been performed at all but one Super Bowl:
Super Bowl XI Super Bowl XI was an American football game between the American Football Conference (AFC) champion 1976 Oakland Raiders season, Oakland Raiders and the National Football Conference (NFC) champion 1976 Minnesota Vikings season, Minnesota Vikings ...
in 1977 when Vikki Carr sang "America the Beautiful" in place of the anthem. Beginning with Super Bowl XLIII in 2009, "America the Beautiful" is sung before the national anthem every year and is followed by the presentation of the colors and a military flyover preceding the anthem. Beginning with Super Bowl LV in 2021, "Lift Every Voice and Sing" is sung prior to "America the Beautiful" in honor of Black History Month. For many years, Whitney Houston's The Star Spangled Banner (Whitney Houston song), performance of the national anthem at Super Bowl XXV in 1991, during the Gulf War, had long been regarded as one of the best renditions of the anthem in history. Before
Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to ...
, soprano Renée Fleming became the first opera singer to perform the anthem. Recently, the winner of the Walter Payton NFL Man of the Year Award has been acknowledged before "America the Beautiful" and "The Star-Spangled Banner". Since
Super Bowl XII Super Bowl XII was an American football game between the National Football Conference (NFC) champion 1977 Dallas Cowboys season, Dallas Cowboys and the American Football Conference (AFC) champion 1977 Denver Broncos season, Denver Broncos to dec ...
in 1978, a former football player, a celebrity, or another special guest participates in the coin toss ceremony to recognize their community involvement or significance. The pre-game ceremonies usually go in the following order: * Presentation of the Most Valuable Players, occurred every ten years since Super Bowl XX, 1986 * "Lift Every Voice and Sing" * Walter Payton NFL Man of the Year Award presentation * "America the Beautiful" * Presentation of the Colors * "The Star-Spangled Banner" followed by flyover * Coin toss Unlike regular season or playoff games, thirty minutes are allocated for the Super Bowl halftime. After a special live episode of the Fox Broadcasting Company, Fox sketch comedy series ''In Living Color'' caused a drop in viewership for the Super Bowl XXVI halftime show, the NFL sought to increase the Super Bowl's audience by hiring A-list talent to perform. They approached Michael Jackson, whose performance the following year drew higher figures than the game itself. U2 performed at
Super Bowl XXXVI Super Bowl XXXVI was an American football game between the National Football Conference (NFC) champion St. Louis Rams and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
in 2002; during their third song, "Where the Streets Have No Name", the band played under a large projection screen which scrolled through names of the victims of the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
. The halftime show of Super Bowl XXXVIII attracted Super Bowl XXXVIII halftime show controversy, controversy, following an incident in which Justin Timberlake removed a piece of Janet Jackson's top, briefly exposing one of her breasts before the broadcast quickly cut away from the shot. The incident led to fines being issued by the FCC (and a larger crackdown over "indecent" content broadcast on television), and MTV (then a sister to the game's broadcaster that year, NFL on CBS, CBS, under Viacom (original), Viacom) being banned by the NFL from producing the Super Bowl halftime show in the future. In an effort to prevent a repeat of the incident, the NFL held a moratorium on Super Bowl halftime shows featuring pop performers, and instead invited a single, headlining veteran act, such as Paul McCartney, the Rolling Stones, the Who, Prince (singer), Prince, and Bruce Springsteen. This practice ended at Super Bowl XLV, which returned to using current pop acts such as the Black Eyed Peas, Katy Perry, and Lady Gaga. Minnesota Vikings announcer Alan Roach is the official public address announcer of the Super Bowl since Super Bowl XL in 2006, with the exceptions of Super Bowl Super Bowl XLVIII, XLVIII, Super Bowl XLIX, XLIX and Super Bowl 50, 50 when the Denver Broncos played in those games. Roach was also Denver's regular P.A. announcer during those years, and thus the league felt it was a potential competitive advantage. In those years, NFL on Westwood One host and NFL Films voice Scott Graham held the duties. Excluding Super Bowl XXXIX, the "I'm going to Disney World!" advertising campaign took place in every Super Bowl since Super Bowl XXI in 1987, when quarterback
Phil Simms Phillip Martin Simms (born November 3, 1955) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons with the New York Giants. After playing college football for the Morehead Sta ...
from the Giants became the first player to say the tagline.


Venues

As of Super Bowl LIX, 30 of 59 Super Bowls have been played in three metropolitan areas: the Miami metropolitan area, Greater Miami area (eleven times), New Orleans (eleven times), and the Greater Los Angeles, Greater Los Angeles area (eight times). No market or region without an active NFL franchise has ever hosted a Super Bowl, and the presence of an NFL team in a market or region is now a ''de jure'' requirement for bidding on the game. For instance, while Los Angeles has been an eight-time host city, with its most recent being Super Bowl LVI in 2022, it did not host one from the History of the National Football League in Los Angeles#1995: Both Los Angeles franchises leave, departure of both its NFL teams in 1995 until History of the National Football League in Los Angeles#2016: The NFL returns, the Rams and the Chargers subsequently returned to Los Angeles in 2016 and 2017 respectively. The Caesars Superdome in New Orleans has hosted eight Super Bowls, the most of any venue. The Miami Orange Bowl, Orange Bowl was the only American Football League, AFL stadium to host a Super Bowl and the only stadium to host consecutive Super Bowls, hosting Super Bowls II and III. Seven Super Bowls have been held in a stadium other than the one the NFL team in that city was using at the time, a situation that has not arisen after Super Bowl XXVII's host stadium was selected on March 19, 1991. This was as the winning market was previously not required to host the Super Bowl in the same stadium that its NFL team used, if the stadium in which the Super Bowl was held was perceived to be a better stadium for a large high-profile event than the existing NFL home stadium in the same city; for example, five of Los Angeles's Bowls were played at the Rose Bowl (stadium), Rose Bowl, which has never been used by any NFL franchise outside of the Super Bowl. Besides the Rose Bowl, the only other Super Bowl venues that were not the home stadium to NFL teams at the time were Rice Stadium (Rice University), Rice Stadium (the Houston Oilers had played in Rice Stadium previously but moved to the Astrodome several years before
Super Bowl VIII Super Bowl VIII was an American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular Ameri ...
) and Stanford Stadium. Starting with the selection of the Super Bowl XXVIII venue on May 23, 1990, the league has given preference in awarding the Super Bowl to brand new or recently renovated NFL stadiums, alongside a trend of teams Cleveland Browns relocation controversy#Aftermath and legacy, demanding public money or relocating to play in new stadiums. To date only two teams have Super Bowl curse#The Home Field Advantage Curse, qualified for a Super Bowl at their home stadiums: the 2020 Tampa Bay Buccaneers, who won Super Bowl LV hosted at Raymond James Stadium (selected on May 23, 2017), and the 2021 Los Angeles Rams the following season, who won Super Bowl LVI at SoFi Stadium. Before that, the closest any team had come to accomplishing this feat were the 2017 Minnesota Vikings, who reached the NFC Championship Game but lost to the Eagles. In that instance, U.S. Bank Stadium became the first Super Bowl host stadium (selected on May 20, 2014) to also host a Divisional Playoff Game in the same season (which the Minneapolis Miracle, Vikings won); all previous times that the Super Bowl host stadium hosted another playoff game in the same postseason were all Wild Card games. Two teams have played the Super Bowl in their home market but at a different venue than their home stadium: the Los Angeles Rams, who lost Super Bowl XIV in the Rose Bowl instead of Los Angeles Memorial Coliseum; and the 49ers, who won Super Bowl XIX in Stanford Stadium instead of Candlestick Park, during a time when the league often picked a stadium that was not home to an NFL team to host the Super Bowl (see above). Traditionally, the NFL does not award Super Bowls to stadiums that are located in climates with an expected average daily temperature less than on game day unless the field can be completely covered by a fixed or retractable roof. Six Super Bowls have been played in northern cities: two in the Metro Detroit, Detroit area—Super Bowl XVI at Pontiac Silverdome in Pontiac, Michigan, and Super Bowl XL at Ford Field in Detroit; two in Minneapolis—Super Bowl XXVI at the Hubert H. Humphrey Metrodome and Super Bowl LII at the U.S. Bank Stadium; one in Indianapolis at Lucas Oil Stadium for Super Bowl XLVI; and one in
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
—Super Bowl XLVIII at MetLife Stadium. Only MetLife Stadium did not have a roof (be it fixed or retractable) but it was still picked as the host stadium for Super Bowl XLVIII in an apparent waiver of the warm-climate rule, with a contingency plan to reschedule the game in the event of heavy snowfall. MetLife Stadium's selection over Sun Life Stadium generated controversy as the league requested a roof to be added to Sun Life Stadium (a venue afflicted with a heavy rainstorm during Super Bowl XLI) in order to be considered for future Super Bowls, which was done during a remodeling from 2015 into 2016. It then hosted Super Bowl LIV. There have been a few instances where the league has rescinded the Super Bowl from cities. Super Bowl XXVII in 1993 was originally awarded to Sun Devil Stadium in Tempe, Arizona, but after Arizona voters elected not to recognize Martin Luther King, Jr. Day as a paid state employees' holiday in 1990, the NFL moved the game to the Rose Bowl in
Pasadena, California Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commerci ...
. When voters in Arizona opted to create such a legal holiday in 1992, Super Bowl XXX in 1996 was awarded to Tempe. Super Bowl XXXIII in 1999 was awarded first to Candlestick Park in San Francisco, but when plans to renovate the stadium fell through, the game was moved to Pro Player Stadium in greater Miami. Super Bowl XXXVII in 2003 was awarded to a new stadium not yet built in San Francisco, but when that stadium failed to be built, the game was moved to Qualcomm Stadium in San Diego. Super Bowl XLIV, slated for February 2010, was withdrawn from New York City's proposed West Side Stadium, because the city, New York (state), state, and proposed tenants (New York Jets) could not agree on funding. Super Bowl XLIV was then eventually awarded to Sun Life Stadium in Miami Gardens, Florida. Super Bowl XLIX in 2015 was originally given to Arrowhead Stadium in Kansas City, Missouri, but after two sales taxes failed to pass at the ballot box (a renovation proposal had passed successfully, but a second ballot question to add a rolling roof structure to be shared with Kaufmann Stadium critical for the game to be hosted was rejected), and opposition by local business leaders and politicians increased, Kansas City eventually withdrew its request to host the game. Super Bowl XLIX was then eventually awarded to University of Phoenix Stadium in Glendale, Arizona. Super Bowl LV in 2021 was first awarded to the yet-to-be completed SoFi Stadium, but construction delays forced the game to be moved to Raymond James Stadium and SoFi Stadium was then given Super Bowl LVI in 2022. Super Bowl LVIII in 2024 was first given to the Superdome, but the NFL's 2021 regular season expansion pushed the game from February 4 to February 11 in a direct conflict with Mardi Gras in New Orleans, New Orleans' Mardi Gras celebrations; Super Bowl LVIII was then moved to Allegiant Stadium in Nevada and New Orleans was given Super Bowl LIX in 2025.


Selection process

The location of the Super Bowl is chosen at a meeting of all NFL team owners, usually three to five years before the event. The game has never been played in a metropolitan area that lacked an NFL franchise at the time the game was played, although in 2007 NFL commissioner Roger Goodell suggested that a Super Bowl might be played in London, perhaps at Wembley Stadium. Through Super Bowl LVI, teams were allowed to bid for the rights to host Super Bowls, where cities submitted proposals to host a Super Bowl and were evaluated in terms of stadium renovation and their ability to host, but this competition was rescinded in 2018. The league has made all decisions regarding hosting sites from Super Bowl LVII onward; the league chose a potential venue unilaterally, the chosen team put together a hosting proposal, and the league voted upon it to determine if it is acceptable. In 2014, a document listing the specific requirements of Super Bowl hosts was leaked, giving a clear list of what was required for a Super Bowl host. Some of the host requirements include: * The host stadium must be in a market that hosts an NFL team and must have a minimum of 70,000 seats, with the media and electrical amenities necessary to produce the Super Bowl. Stadiums may include temporary seating for Super Bowls, but seating must be approved by the league. Stadiums where the average game day temperature is below must either have a roof or a waiver given by the league. There must be a minimum of 35,000 parking spaces within of the stadium. * The host stadium must have space for the Gameday Experience, a large pregame entertainment area, within walking distance of the stadium. * The host city must have space for the NFL Experience, the interactive football theme park which is operated the week before the Super Bowl. An indoor venue for the event must have a minimum of , and an outdoor venue must have a minimum of . Additionally, there must be space nearby for the Media Center, and space for all other events involved in the Super Bowl week, including golf courses and bowling alleys. * The necessary infrastructure must be in place around the stadium and other Super Bowl facilities, including parking, security, electrical needs, media needs, communication needs, and transportation needs. * There must be a minimum number of hotel spaces within one hour's drive of the stadium equaling 35% of the stadium's capacity, along with hotels for the teams, officials, media, and other dignitaries. (For Super Bowl XXXIX, the city of Jacksonville docked several luxury cruise liners at their port to act as temporary hotel space.) * There must be practice space of equal and comparable quality for both teams within a twenty-minute drive of the team hotels, and rehearsal space for all events within a reasonable distance to the stadium. The practice facilities must have one grass field and at least one field of the same surface as the host stadium. * The stadium must have a minimum of 70,000 fixed seats, including club and fixed suite seating, during regular season operations. Much of the cost of a Super Bowl is to be assumed by the host community, although some costs are enumerated within the requirements to be assumed by the NFL. New Orleans, the site of Super Bowl XLVII in 2013, invested more than $1 billion in infrastructure improvements in the years leading up to the game. The NFL allocates backup stadiums for the Super Bowl every year, in the event of a last-minute relocation of the game.


Home team designation

The designated "home team" alternates between the NFC team in odd-numbered games and the AFC team in even-numbered games. This alternation was initiated with the first Super Bowl, when the Packers were the designated home team. Regardless of being the home or away team of record, each team has its team logo and wordmark painted in one of the end zones. Designated away teams have won 32 of 59 Super Bowls to date (approximately 54%). Since Super Bowl XIII in 1979, the home team is given the choice of wearing its colored or white jersey (clothing), jerseys. Originally, the designated home team had to wear its colored jerseys, which resulted in the Cowboys donning their less exposed dark blue jerseys for Super Bowl V. While most of the home teams in the Super Bowl have chosen to wear their colored jerseys, there have been seven exceptions: the Cowboys during Super Bowls XIII and XXVII, the Washington Redskins during Super Bowl XVII, the Steelers during Super Bowl XL, the Broncos during Super Bowl 50, the Patriots in Super Bowl LII, and the Buccaneers in Super Bowl LV. The Cowboys, since , have worn white jerseys at home. The Washington Redskins wore white at home under coach Joe Gibbs starting in through , continued by Richie Petitbon and Norv Turner through , then again when Gibbs returned from through . Meanwhile, the Steelers, who have always worn their black jerseys at home since the AFL–NFL merger in , opted for the white jerseys after winning three consecutive playoff games on the road, wearing white. The Steelers' decision was compared with the Patriots in Super Bowl XX; the Patriots had worn white jerseys at home during the season, but after winning road playoff games against the Jets and Dolphins wearing red jerseys, New England opted to switch to scarlet for the Super Bowl as the designated home team. For the Broncos in Super Bowl 50, Denver general manager John Elway simply stated, "We've had Super Bowl success in our white uniforms"; they previously had been in Super Bowls when wearing their orange jerseys. The Broncos' decision is also perceived to be made out of superstition, losing all Super Bowl games with the orange jerseys in terrible fashion. It is unclear why the Patriots chose to wear their white jerseys for Super Bowl LII. During the pairing of Bill Belichick and Tom Brady, New England has mostly worn their blue jerseys for home games, but have worn white for a home game in the , , and seasons. The Patriots were 3–0 in their white uniforms in Super Bowls before Super Bowl LII with Belichick and Brady, and they may have been going on recent trends of teams who wear white for the Super Bowl game. For Super Bowl LV, when the Buccaneers became the first team to reach the Super Bowl that their own stadium hosted, the Buccaneers were designated the home team as per AFC-NFC rotation and elected to wear their white jerseys, having previously won both their divisional and championship post-season games on the road in white jerseys. White-shirted teams have won 37 of 59 Super Bowls to date (approximately 63%). The only teams to win in their dark-colored uniform in more recent years are the Packers against the Steelers in Super Bowl XLV, the Eagles against the Patriots in Super Bowl LII, the Chiefs against the 49ers in Super Bowls LIV and LVIII, and the Eagles against the Chiefs in LIX. Since Super Bowl XXXIX, teams in white jerseys have won 16 of the last 21 Super Bowls. The 49ers, as part of the league's 75th Anniversary celebration, used their 1955 throwback uniform in Super Bowl XXIX, which for that year was their regular home jersey. The Los Angeles Rams in Super Bowl LIII wore their royal blue and yellow uniforms, which was a throwback uniform but then turned into their primary colors over the navy blue and metallic gold uniform, which they have previously worn for six home games including a home playoff game. No team has yet worn a third jersey or Color Rush uniform for the Super Bowl. The 49ers reportedly requested to wear an all-white third jersey ensemble for Super Bowl LIV, which the ''San Francisco Chronicle'' noted they could do with special permission from the league; the league never granted such permission, and the 49ers instead opted for their standard uniform of white jerseys with gold pants.


Host cities/regions

Sixteen different regions have hosted Super Bowls. Note: Years listed are the year the game was actually played (or ''will be played''; future games are denoted through ''italics'') rather than what NFL season it is considered to have been.


Host stadiums

A total of 27 different stadiums have either hosted, or are scheduled to host, a Super Bowl, with 14 of the stadiums having hosted, or are scheduled to host, more than one Super Bowl. Seven of the Super Bowl hosting stadiums have been demolished. The years listed in the table below are the years the game was actually played (''will be played'') rather than the NFL season it concluded.


Future venues

The Super Bowl has not yet been played in any region that lacked an NFL or AFL franchise at the time the game was played. San Diego is the only metropolitan area as of 2021 that has hosted past Super Bowls, but does not currently have an NFL franchise: San Diego Stadium hosted three Super Bowls before History of the San Diego Chargers#Return to Los Angeles, their NFL franchise relocated to Los Angeles. Also, London, England, has occasionally been mentioned as a host city for a Super Bowl in the near future. Wembley Stadium has hosted several NFL games as part of the NFL International Series and is specifically designed for large, individual events, and NFL Commissioner Roger Goodell has openly discussed the possibility on different occasions. Time zone complications are a significant obstacle to a Super Bowl in London; a typical 6:30 p.m. Eastern Time Zone, EST start would result in the game beginning at 11:30 p.m. Greenwich Mean Time, local time in London: this is an unusually late hour to be holding spectator sports, while the NFL has never in its history started a game later than 9:15 p.m. local time. Although bids have been submitted for all Super Bowls through Super Bowl LIX, the soonest that any stadium outside the NFL's footprint could serve as host would be Super Bowl LXIII in 2029. Eight stadiums that hosted at least one Super Bowl no longer exist: * Tulane Stadium, on the Tulane University campus, which hosted three Super Bowls, was demolished in November 1979. * Tampa Stadium, which hosted two Super Bowls, was demolished in April 1999. * Stanford Stadium, which hosted one Super Bowl, was demolished and redeveloped in 2005–06. * The Miami Orange Bowl, Orange Bowl, which hosted five Super Bowls, was demolished in May 2008. Today, it is loanDepot Park, on the former site of the Orange Bowl. * The Hubert H. Humphrey Metrodome in Minneapolis, which hosted one Super Bowl, was demolished in March 2014. Today, it is US Bank Stadium on the former site of the Metrodome. * The Georgia Dome in Atlanta, which hosted two Super Bowls, was demolished in November 2017. * The Pontiac Silverdome in suburban Detroit, which hosted one Super Bowl, was demolished in March 2018. * San Diego Stadium, which hosted three Super Bowls, closed in March 2020 and was demolished in early 2021.


Super Bowl trademark

The NFL very actively seeks to prevent what it calls unauthorized commercial use of its trademarked terms "NFL", "Super Bowl", and "
Super Bowl Sunday Super Bowl Sunday is the day on which the Super Bowl, the National Football League (NFL)'s annual championship game, is played. It was the first Sunday in February from Super Bowl XXXVIII in 2004 until Super Bowl LV in 2021, but is now the seco ...
". As a result, many events and promotions tied to the game, but not sanctioned by the NFL, are asked to refer to it as "The Big Game", or other generic descriptions. A radio spot for Planters nuts parodied this, by saying "it would be ''super''... to have a ''bowl''... of Planters nuts while watching the big game!" and comedian Stephen Colbert began referring to the game in 2014 as the "Superb Owl". In 2015, the NFL filed opposition with the USPTO Trademark Trial and Appeal Board to a trademark application submitted by an Arizona-based nonprofit for "Superb Owl". Another entity has a service mark for "Superb Owl". The NFL claims that the use of the phrase "Super Bowl" implies an NFL affiliation, and on this basis the league asserts broad rights to restrict how the game may be shown publicly; for example, the league says Super Bowl showings are prohibited in churches or at other events that "promote a message", while non-sporting event venues are also prohibited to show the Super Bowl on any television screen larger than 55 inches. Some critics say the NFL is exaggerating its ownership rights by stating that "any use is prohibited", as this contradicts the broad doctrine of fair use (U.S. trademark law), fair use in the United States. Legislation was proposed by Utah Senator Orrin Hatch in 2008 "to provide an exemption from exclusive rights in copyright for certain nonprofit organizations to display live football games", and "for other purposes". In 2004, the NFL started issuing cease-and-desist letters to casinos in Las Vegas that were hosting Super Bowl parties. "Super Bowl" is a registered trademark, owned by the NFL, and any other business using that name for profit-making ventures is in violation of federal law, according to the letters. In reaction to the letters, many Las Vegas resorts, rather than discontinue the popular and lucrative parties, started referring to them as "Big Game Parties". In 2006, the NFL made an attempt to trademark "The Big Game" as well; however, it withdrew the application in 2007 due to growing commercial and public relations opposition to the move, mostly from Stanford University and the University of California, Berkeley and their fans, as the Stanford Cardinal football and California Golden Bears football teams compete in the ''Big Game (American football), Big Game'', which has been played since 1892 (28 years before the formation of the NFL and 75 years before Super Bowl I). Additionally, the Mega millions lottery#The Big Game, Mega Millions lottery game was known as ''The Big Game'' (then ''The Big Game Mega Millions'') from 1996 to 2002.


Traditions

Over the years, the Super Bowl has developed a number of traditions and mainstays. Some date back to the earliest Super Bowls, while others are more recent inventions.


Roman numerals

Unique among the Major professional sports leagues in the United States and Canada, major North American professional sports leagues, the NFL uses
Roman numerals Roman numerals are a numeral system that originated in ancient Rome and remained the usual way of writing numbers throughout Europe well into the Late Middle Ages. Numbers are written with combinations of letters from the Latin alphabet, eac ...
to designate its championship Super Bowl game. The sole exception to this rule occurred in
Super Bowl 50 Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season. The American Football Conference (AFC) champion Denver Broncos defeated the National Football Conference (NFC) ...
for marketing purposes.


Commercials

Commercials have become one of the most culturally iconic aspects of the Super Bowl, with many viewers watching the game only to watch the commercials. Due to the NFL charging large fees for commercial rights, Super Bowl commercials are noted for their extremely high budgets compared to typical TV commercials and their use of celebrity endorsements.


Presidential interview

Since George W. Bush, every President of the United States has sat for at least one pre-game Super Bowl interview. President Bush was interviewed before the game in 2004, but it did not become a regular tradition until the Presidency of Barack Obama, who was interviewed each year of his presidency. Donald Trump was interviewed in 2017, 2019, and 2020 and Joe Biden was interviewed in 2021 and 2022. In 2025, Trump was again interviewed during the first year of his second term. Interview topics were mostly apolitical and focused on football before 2014, but this changed when Bill O'Reilly (political commentator), Bill O'Reilly conducted a more confrontational interview with President Obama before
Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to ...
. Since then, interviews have been more focused on politics and public policy.


See also

* List of Super Bowl champions * History of National Football League championship * List of NFL champions (1920–1969) * List of Super Bowl broadcasters * List of Super Bowl head coaches * List of Super Bowl officials * List of Super Bowl records * Grey Cup, the Canadian Football League (CFL) championship game * List of NFL franchise post-season droughts * List of NFL franchise post-season streaks * List of quarterbacks with multiple Super Bowl starts * List of Super Bowl starting quarterbacks * List of players who have won the most NFL championships#List of players with most Super Bowl championships, List of players with most Super Bowl championships * NFL Honors * Super Bowl advertising * Super Bowl counterprogramming * Super Bowl curse * Super Bowl indicator


Notes and references


Notes


References


Further reading

* * * * * * Chris Jones (February 2, 2005). "NFL tightens restrictions on Super Bowl advertisements". ''Las Vegas Review-Journal''. * John Branch (February 4, 2006). "Build It and They Will Come". ''The New York Times''.
Super Bowl play-by-plays
from ''USA Today''. Retrieved September 28, 2005.
100 Greatest Super Bowl Moments
by Kevin Jackson, Jeff Merron, and David Schoenfield; ESPN. Retrieved December 5, 2021.
SI's 25 Lost Treasures
€”''Sports Illustrated'', July 11, 2005, p. 114. * "The Super Bowl I–VII." Lost Treasures of NFL Films. ESPN2. January 26, 2001. * "MTV's Super Bowl Uncensored". MTV. January 27, 2001. * "Talk Shows." CBS: 50 Years from Television City. CBS. April 27, 2002. * *


External links

* {{Portalbar, American football, Sports, United States Super Bowl, National Football League American Football League American annual television specials Annual sporting events in the United States NFL playoffs American Football League playoffs Recurring sporting events established in 1967 Winter sports competitions in the United States February in sports Culture of the United States