Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

platform, but also has analytical information regarding Twitch,

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, Mixer, and DLive. Social Blade functions as a third-party API, providing its users with aggregated data from these various social media platforms. Jason Urgo is the CEO of Social Blade.

History

Jason Urgo, the CEO of Social Blade, launched the website in February 2008, to track statistics for the website

Digg Digg (stylized in lowercase as digg) is an American news aggregator with a curated front page, aiming to select articles specifically for the Internet audience such as science, trending political issues, and viral phenomenon, viral Internet iss ...

. In 2010, the website switched to track YouTube statistics. In October 2012, Social Blade became an

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. In 2014, Social Blade launched consulting and channel management services. On October 24, 2018, Social Blade started a popular live stream to show the subscriber difference between T-Series and

PewDiePie Felix Arvid Ulf Kjellberg (born 24 October 1989), better known as PewDiePie, is a Swedish YouTuber, best known for his gaming videos. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online pe ...

in an online competition. In April 2019, the stream regularly had 900 viewers and led to a large increase of Social Blade's subscriber count. To accompany the attention in April 2019, Social Blade pulled an April Fools' joke where they allowed users to change the subscriber counts and ranks to ridiculously high numbers. On December 14, 2022, Social Blade confirmed a

data breach A data breach, also known as data leakage, is "the unauthorized exposure, disclosure, or loss of personal information". Attackers have a variety of motives, from financial gain to political activism, political repression, and espionage. There ...

of 5.6 million records which was uploaded to BreachForums two days prior.

Twitter Removal Controversy

On March 13, 2025, Social Blade updated their website to a more modern version, in the process removing statistics of

, Mixer,

, and DLive. The site received much controversy about the removal of Twitter analytics. Social Blade later responded to this controversy claiming that they were no longer allowed to use the cheapest API option of $200 per month, and that they should be using the Enterprise package.

Data collection and other functions

On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from YouTube's public API. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you." Social Blade is a website that contains subscriber predictions. Social Blade also provides real-time subscriber count updates. Social Blade has also been noted to work with content creators and YouTube

multi-channel network A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...

s (MCNs) to help creators get partnered.

Recognition

Social media platforms

An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity." Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the YouTube API. We rely on it for accuracy." Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.

Media outlets

''HuffPost'' wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge. Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs ost per thousand viewsvary SO much. They can be anywhere from $0.25 to $4.00 on average." Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.

References

{{reflist 2008 establishments in North Carolina American companies established in 2008 Analytics companies Companies based in Raleigh, North Carolina Google Chrome extensions Internet properties established in 2008 Online companies of the United States Technology companies established in 2008 Websites about digital media