Social architecture is the conscious design of an environment that encourages a desired range of social behaviors leading towards some goal or set of goals. The environment social architecture influences may be
social systems
In sociology, a social system is the patterned network of relationships constituting a coherent whole that exist between individuals, groups, and institutions. It is the formal structure of role and status that can form in a small, stable group. A ...
, or digital spaces such as
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
tools (sometimes synonymous with
Web 2.0
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
) and
UX strategy. In building design it can refer to the architecture of social spaces such as bars and restaurant.
In social systems, "social architects" seek to modify human behaviors (
behavior change) through carefully designed programs or workshops that seek to involve the members of a population to improve, for example, the livability and safety or environmental impact of their own communities.
In digital spaces, "social architecture" is sometimes confused with "
information architecture
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emergin ...
" or "
interaction design".
The theory of social architecture can be applied to solve talent attraction and retention issues, while simultaneously combating a community's social issues. The Milwaukee-based firm
NEWaukeeis the first social architecture firm in the United States.
Architecture of On-Line Communities
In September 2011
Pieter Hintjens
Pieter Hintjens (3 December 1962 – 4 October 2016) was a Belgian software developer, author, and past president of the Foundation for a Free Information Infrastructure (FFII), an association that fights against software patents. In 2007, ...
presented "Social Architecture 101" at Mix-IT in Lyon. Hintjens defined the term like this: "Social Architecture by analogy with conventional architecture, is the process, and the product, of planning, designing, and growing an online community."
Hintjens' 2016 book, "Social Architecture" provides a theoretical framework and a set of tools for building online communities, including a contribution process
(C4)
/ref> for open source software communities. The book refers to the ZeroMQ
ZeroMQ (also spelled ØMQ, 0MQ or ZMQ) is an asynchronous messaging library, aimed at use in distributed or concurrent applications. It provides a message queue, but unlike message-oriented middleware, a ZeroMQ system can run without a dedicated ...
community as an example built using these tools and processes.
Social architecture on team-building
Social Architecture is different from interaction design and information architecture. Rather, it can be illustrated with the combination of two. Specifically, the idea is to use structural (e.g. software, organizational rule) tools to design a socio-technical infrastructure for participants to behave in the wanted direction of the designer. It can be used as a conceptual framework for directing building a real-world community of which member communication is mostly taking off online. Social architecture aims for creating an effective infrastructure for non-face-to-face communication and management.
As more and more across-devices team-building platform (such a
SlackBasecampArchitecture SocialTeambitionTower.im
has been used, they provide some empirically-designed communication pattern for new joined teams whose major communications taking off online.
The popular team-building platforms have some common features that their designers see as providing more efficient online communications. Mostly the team leader (or any member) will create a team on the platform with customizable name and invite other team members to join this team. The created team will be able to use designed features from the platform. They include:
Newsfeed: Similar to Facebook's news feed, it is a semi-public feed where all joined team members can post or update their thoughts and get immediate or delayed feedback from other team members.
Discussion Board: Team members can create threads related to topics for all members to participate in discussing.
File Sharing: Team member can upload files from their multi-platform devices and cloud storage.
Chatroom and Private chat: They provide real-time chat among all team members or between specific team members.
Task-distribution and checklist: Team members can(be) distribute tasks and set deadlines.
Calendar: A shared calendar with deadlines and important dates.
See also
* Community of place
A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, to ...
, a community of people bound together because of where they frequently spend time
* Crime prevention through environmental design
Crime prevention through environmental design (CPTED) is an agenda for manipulating the built environment to create safer neighborhoods.
It originated in America around 1960, when urban renewal strategies were felt to be destroying the social fram ...
, design of spaces to reduce criminal behavior
* Environmental psychology
Environmental psychology is a branch of psychology that explores the relationship between humans and the external world. It examines the way in which the natural environment and our built environments shape us as individuals. Environmental Psychol ...
, study of the how the natural and built environments shape individuals
* Gathering place
A gathering place is any place where people are able to congregate. Gathering places may be public; for example, city streets, town squares, and parks; or private; for example, churches, coffee shops, stadiums, and theaters.
Examples of gatherin ...
, any place where people are able to congregate
* Hostile architecture
Hostile architecture is an urban-design strategy that uses elements of the built environment to purposefully guide or restrict behaviour. It often targets people who use or rely on public space more than others, such as youth, poor people, and ...
, features of a built environment designed to inhibit undesired behaviors
* Neighborhood character, the look and feel of an area
* Place identity
Place identity or place-based identity refers to a cluster of ideas about place and identity in the fields of geography, urban planning, urban design, landscape architecture, environmental psychology, ecocriticism and urban sociology/ecological ...
, the extent to which people identify with a place
* Social engineering (political science)
Social engineering is a top-down effort to influence particular attitudes and social behaviors on a large scale—most often undertaken by governments, but also carried out by media, academia or private groups—in order to produce desired chara ...
, top-down efforts to influence attitudes and social behaviors on a large scale
* Third place
In sociology, the third place refers to the social surroundings that are separate from the two usual social environments of home ("first place") and the workplace ("second place"). Examples of third places include churches, cafes, clubs, public ...
, a place for fraternization excluding homes and workplaces
* Urban vitality
Urban vitality is the quality of those spaces in cities that are capable of attracting heterogeneous people for different types of activities throughout varied time schedules. The areas of the city with high vitality are perceived as alive, live ...
, the quality of spaces in cities that attract people
References
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External links
Social Architecture
The Use of Social Architecture in Developing Internet Applications and Websites
The Empowerment Institute
Social Architect
What is a Social Architect?
Social Architecture 101
Strategic Social Architecture
Interview on Amy Jo Kim
NEWaukee: Social Architecture Firm
Interdisciplinary subfields of sociology