Soaky was the name of a brand of

bubble bath A bubble bath is a filled bathtub with a layer of surfactant foam on the surface of the water and consequently also the surfactant product used to produce the foam or soap. Less commonly, aerated or carbonated baths are called ''bubble baths''. ...

produced by

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health ca ...

. The product was referred to as “The Fun Bath” on its label and was targeted at young children. Soaky’s major selling point was that the bottles the bubble bath came in could be reused as toy figures once the contents were used up. The brand’s mascot was a young boy named The Soaky Kid. The product’s popularity peaked in the 1960s, during which time Colgate-Palmolive was able to secure licenses to use popular cartoon characters to sell Soaky. These included, but were not limited to,

Bugs Bunny Bugs Bunny is an animated cartoon character created in the late 1930s by Leon Schlesinger Productions (later Warner Bros. Cartoons) and voiced originally by Mel Blanc. Bugs is best known for his starring roles in the ''Looney Tunes'' and ''Mer ...

Casper the Friendly Ghost Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. He is a pleasant, personable and translucent ghost, but often criticized by his three wicked uncles, the Ghostly Trio. The ...

, Mickey Mouse,

Pluto Pluto (minor-planet designation: 134340 Pluto) is a dwarf planet in the Kuiper belt, a ring of bodies beyond the orbit of Neptune. It is the ninth-largest and tenth-most-massive known object to directly orbit the Sun. It is the largest k ...

Bullwinkle J. Moose Bullwinkle J. Moose is a fictional character which premiered in the 1959–1964 ABC network animated television series ''Rocky and His Friends'' and ''The Bullwinkle Show'', often collectively referred to as ''Rocky and Bullwinkle'', produced b ...

, and

The Chipmunks Alvin and the Chipmunks, originally David Seville and the Chipmunks or simply The Chipmunks, are an American animated virtual band and media franchise first created by Ross Bagdasarian for novelty records in 1958. The group consists of three s ...

. Colgate-Palmolive even went as far as to release a special promotional greeting card featuring the Chipmunks that doubled as a playable record. The combination of the promotional methods led the product to take a large share of the children's bath products market.

References

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External links

Commercial of Soaky toys - Donald Duck and Porky Pig
Colgate-Palmolive