"So Much" is a 2010 single by

Indo-Canadian Indian Canadians are Canadians who have ancestry from India. The terms ''Indo-Canadian'' or ''East Indian'' are sometimes used to avoid confusion with the Indigenous peoples in Canada, Indigenous Peoples of Canada. Categorically, Indian Cana ...

singer Raghav featuring Canadian hip hop artist Kardinal Offishall and produced by

Labrinth Timothy Lee McKenzie (born 4 January 1989), better known by his stage name Labrinth, is an English singer, rapper, songwriter and record producer. After initially pursuing a career in music production, Simon Cowell signed him to his record labe ...

from Raghav's third album entitled ''The Phoenix''. "So Much" was released on the record label

Cordova Bay Cordova Bay is a bay in the Alexander Archipelago of southeast Alaska. It opens onto Dixon Entrance to the south, between Cape Muzon on Dall Island and Point Marsh (a group of small islets just off Prince of Wales Island). The name Puerto Cordova ...

and was a Top 40 feature on many Canadian mainstream music stations. and at

MuchMusic Much (an abbreviation for its full name MuchMusic) is a Canadian English language specialty channel owned by BCE Inc. through its Bell Media subsidiary that airs programming aimed at teenagers and young adults. MuchMusic launched on August 31 ...

pan-Canadian music station. It is also available on

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. This is not the first collaboration by the two artists. They had collaborated earlier on the track "Sooner or Later" featuring vocals by Kardinal Offishall, which is included on Raghav's debut 2004 album '' Storyteller''.

Music video

The video was shot by Mid C Media at iCream, a trendy ice cream shop in

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, Illinois. The video was directed by Ken Koller and produced by Koller himself, Jay Chokshi, and executive producers Raghav Mathur and Ranadeb Choudhury. The video starts with Raghav entering the ice cream store with his friend (J Niice of B96 FM Chicago). In most of the video, Raghav is following a feminine

love interest ''Gli Innamorati'' (, meaning "The Lovers") were stock characters within the theatre style known as commedia dell'arte, who appeared in 16th century Italy. In the plays, everything revolved around the Lovers in some regard. These dramatic and pos ...

(played by model Danielle Fornarelli) as she moves around the shop, or Raghav is singing and dancing with prominence of red and blue lens used in most of the video, or just black and white shots. The song's producer Labrinth does his own thing at the background of the Raghav shots. Kardinal Offishal joins in towards the end of the video dueting with Raghav. The final scene shows an ordinary man tasting his own choice order of ice cream.

Remixes

The neoDesi personality DJ NihalBBC Nihal page
/ref> premiered a remix of "So Much" on his

BBC Radio One BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...

show on 22 June 2010. The Desi version of the track features Bhangra star

H-Dhami Hartinder Dhami better known as H-Dhami is a British-Indian Bhangra artist. Early life H-Dhami is the son of Palvinder Dhami, lead singer of the 1980s prominent Bhangra group Heera Group UK. He was born in 1982 to a traditional Sikh Punjabi family ...

who sings an electro-pop Punjabi verse. Another version of the track features

grime Grime may refer to: * Dirt, in the form of black, ingrained dust * Grime (music genre), a genre of music * ''Grime'' (album), a 2001 album by Iniquity * ''Grime'' (video game), a 2021 Metroidvania video game * "Grime", a 2022 song by Dallas Wood ...

artist

Bashy Ashley Thomas (born 4 February 1985), also known by his stage name Bashy, is an English actor and rapper. Early life Thomas was born in Hammersmith, West London, the first born of a Jamaican mother and Dominican father. He attended St. M ...

Nominations

*The song was nominated for "R&B/Soul Recording of the Year" at the

Juno Awards of 2011 The Juno Awards of 2011 honoured Canadian music industry achievements in the latter part of 2009 and in most of 2010. The awards were presented in Toronto, Ontario, Canada, during the weekend of 26 and 27 March 2011. A week of related events bega ...

References

{{DEFAULTSORT:So Much 2010 songs 2010 singles Raghav songs Song recordings produced by Labrinth Kardinal Offishall songs Cordova Bay Records singles