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Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
. The product is available in sheets or liquid (in concentrate and ready-to-use forms). In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and
Sunlight Sunlight is the portion of the electromagnetic radiation which is emitted by the Sun (i.e. solar radiation) and received by the Earth, in particular the visible spectrum, visible light perceptible to the human eye as well as invisible infrare ...
brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the
Sun Products The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company ...
Corporation. On June 24, 2016, Henkel Consumer Goods Inc., a subsidiary of Henkel AG & Co. KGaA signed a definitive agreement to acquire the Sun Products Corporation. The transaction was valued at $3.5 billion.


Mascot

The brand was launched in 1983. The Snuggle Bear is a teddy bear that was introduced in 1986 and has been the mascot for the Snuggle line of fabric softener since then. The puppet was created by Kermit Love. The voice was originally provided by Corinne Orr. In a 2006 radio interview,
Micky Dolenz George Michael Dolenz Jr. ( ; born March 8, 1945) is an American musician and actor. He was the drummer and one of two primary vocalists for the pop rock band the Monkees (1966–1970, and reunions until 2021), and a co-star of the TV series ''T ...
stated that he was the voice of Snuggle at that time. As of late 2009, the bear was voiced by Elena M. Schloss, a New York animation and commercial voice-over actress.


Recalls

In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pom of their nightcaps could detach and pose a choking hazard to babies. In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they were determined to create a choking hazard to babies, because the eyes and nose could come off easily.


See also

* Comfort


References


External links


Snuggle Product Page
(U.S.)
Snuggle Product Page
(Canada) {{Teddy bears Henkel brands Cleaning products Bear mascots Fictional teddy bears Anthropomorphic bears Male characters in advertising Mascots introduced in 1983 Products introduced in 1983 Textiles