
Snow () is a brand of
lager
Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...
beer
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
from
Shenyang
Shenyang,; ; Mandarin pronunciation: ; formerly known as Fengtian formerly known by its Manchu language, Manchu name Mukden, is a sub-provincial city in China and the list of capitals in China#Province capitals, provincial capital of Liaonin ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. Popularly it is called Snowflake. It is brewed by
CR Snow, that (until October 2016) was a joint venture between
SABMiller
SABMiller plc was an Anglo–South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev for US$107-billion. It was the world's sec ...
and
China Resources Enterprises
China Resources Beer is a subsidiary of China Resources Holdings. Its assets include a 51% share in CR Snow, the largest brewing company in China and a joint venture with SAB Miller.
Background
The company was previously part of China Resou ...
. When Snow was first released in 1993 it was produced by three breweries. As of 2014, CRSB was the largest brewing company in China with over 90 breweries across the country, brewing more than 10 gigalitres of Snow every year.
By 2016,
SABMiller
SABMiller plc was an Anglo–South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev for US$107-billion. It was the world's sec ...
owned 49 percent of Snow Beer. Before acquiring SABMiller,
Anheuser-Busch InBev
Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
had agreed to sell its interests in Snow to
China Resources Enterprise (for $1.6 billion) to satisfy regulators.
In 2018,
Heineken
Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
History
On 15 February 1864, ...
signed an agreement with China Resources Enterprises to purchase a 40% stake into the company.
Snow beer is the best-selling beer brand in the world, despite largely being sold only in China. However, Snow includes a large range of beers; when
''Budweiser'', ''Bud Light'' and the other members of the Budweiser family are counted as a single brand, they easily top the sales charts with over 100 million hectoliters a year.
Shenyang Snow Beer
Manchuria Beer (), established in 1934 by Dai Nippon Beer (), and
Kirin Beer jointly, completed its second factory in 1936 at the current address of Jianshe East Road (),
Tiexi District,
Shenyang City, at Xinggong North Street. This factory became Liaoning Province Brewing Company in 1945, Shenyang Beer Company in 1949, and came to be known as "Snow Beer" () from 1957. In 1997,
China Resources Enterprise acquired this factory as part of Huarun Snow Beer Company (China). It has since been known as Shenyang Huarun Snow Beer ().
[Visiting and Researching Shenyang Snow Beer's Old Factory]
(in Chinese)
References
External links
*
Beer in China
Chinese beer brands
{{Beer-stub