Snoop is a UK-based financial technology company. Headquartered in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and

Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...

, the company was incorporated in January 2019 and is regulated by the UK Financial Conduct Authority. It was founded by Dame Jayne-Anne Gadhia, Scott Mowbray, John Natalizia, and Ken Donald. In 2023,

Vanquis Banking Group Vanquis Banking Group, formerly Provident Financial plc, is a British bank headquartered in Bradford, England which specialises in credit cards, loans and consumer vehicle finance. It primarily services customers with a sub-prime credit his ...

acquired Snoop for an undisclosed sum.

History

Snoop was established in January 2019. The company was founded by a cooperative made of former Virgin Money executives, including Dame Jayne-Anne Gadhia, Scott Mowbray, John Natalizia, and Ken Donald. Initial seed funding of £3.2 million was raised in May 2019 from investors including Sir Lloyd Dorfman, the Havisham Group, and

Salesforce Ventures Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and appl ...

. The company launched its mobile application in April 2020. By 2022, the app had one million downloads. As of 2023, the company had raised approximately £40 million in funding through

seed In botany, a seed is a plant structure containing an embryo and stored nutrients in a protective coat called a ''testa''. More generally, the term "seed" means anything that can be Sowing, sown, which may include seed and husk or tuber. Seeds ...

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...

, and Series A investment rounds. On 31 July 2023, the company was acquired by

(formerly Provident Financial) for an undisclosed sum. In March 2024, Snoop expanded the service to integrate credit information services within the platform through a partnership with

Equifax Equifax Inc. is an American multinational consumer credit reporting agency headquartered in Atlanta, Atlanta, Georgia and is one of the three largest consumer credit reporting agency, consumer credit reporting agencies, along with Experian and T ...

Products

Snoop offers a personal finance management application that aggregates banking data to support users in managing their finances. The platform offers features such as spending analysis, budgeting tools, and credit insights. It uses open banking technology to allow users to view financial accounts from multiple institutions in one place and receive data-driven information into spending and saving habits. Bethany Garner, writing in ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'', rated the app 4 out of 5 stars.

Awards and recognition

In both 2020 and 2021, it was named Best Consumer App at the Open Banking Expo Awards. In 2021, it was also awarded Innovation of the Year at the British Bank Awards. That same year, it received the Best Open Banking Solution accolade at the Banking Tech Awards. In addition to these industry awards, Snoop has won three

Webby Awards The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

.{{Cite web , date=2022-11-29 , title=The 2022 Webby International Index , url=https://www.webbyawards.com/the-2022-webby-international-index/ , access-date=2025-06-23 , website=The Webby Awards , language=en-US

References

Software companies of the United Kingdom Software companies based in London British companies established in 2019 Financial services companies based in London Webby Award winners