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Snappr is a technology company headquartered in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
whose primary business offering is an on-demand professional
photography Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...
booking service. The company also offers a free photo analysis tool for use with social media profiles. Snappr's key investors include
seed accelerator Startup accelerators, also known as seed accelerators, are fixed-term, cohort-based programs, that include mentorship and educational components, and (sometimes) culminate in a public pitch event or demo day. While traditional business incubato ...
Y Combinator Y Combinator, LLC (YC) is an American technology startup accelerator and venture capital firm launched in March 2005 which has been used to launch more than 5,000 companies. The accelerator program started in Boston and Mountain View, Californi ...
.


History

Snappr was founded in May 2016 by Matt Schiller and Ed Kearney in
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
. The two met while attending the
University of New South Wales The University of New South Wales (UNSW) is a public research university based in Sydney, New South Wales, Australia. It was established in 1949. The university comprises seven faculties, through which it offers bachelor's, master's and docto ...
and, while still at the university, founded prior venture, online graduation retailer, GownTown. The company initially serviced Australian cities of Sydney,
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
, and
Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
. By August 2016, the company had raised $500,000 AUD in pre-seed funding with notable backing from Australian
test cricket Test cricket is a Forms of cricket, format of the sport of cricket, considered the game’s most prestigious and traditional form. Often referred to as the "ultimate test" of a cricketer's skill, endurance, and temperament, it is a format of i ...
captain, Steve Smith. In early 2017, the company received backing from the U.S. startup accelerator, Y Combinator, and opened a San Francisco office. By February 2017, the service was available in most Australian capital cities along with the U.S. cities of San Francisco and San Jose. The same year, it raised a $2 million seed funding from investors that included Airtree Ventures,
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View ...
co-founder Lars Rasmussen, and co-founder of
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
Justin Waldron Justin Waldron is an American internet entrepreneur known as the co-founder of Zynga, a mobile social gaming company, and Zynga.org, a non-profit organization to promote and facilitate the use of social games for philanthropic initiatives. In 20 ...
. Also in 2017, the company introduced its Photo Analyzer feature for use with websites such as
LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
. Mattermark also ranked it the fastest growing startup in Y Combinator Winter 2017.


Technology

The company's primary business offering is an on-demand professional photography booking marketplace. The service links pre-vetted professional photographers to consumers wanting a photoshoot. Photographers are required to undergo a photography portfolio review, an equipment review, a review of any past professional photography work, and a customer service interview. Around 5% of applicants are selected to be on the Snappr service. Snappr's pricing is fixed based on the number of hours the photographer works and the number of photos the client wants to keep. Clients are matched with photographers based on proximity, availability, and specialization. Snappr also produces the free Snappr Photo Analyzer tool. It uses artificial intelligence to gauge the efficacy of professional headshots on websites like
LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
. Snappr has also published anonymized reports detailing industry-based and other trends in professional photographs of tens of thousands of users.


References

{{reflist Companies based in San Francisco Photography companies of the United States American companies established in 2016 2016 establishments in California Mass media companies established in 2016