Smooth Noodle Maps
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''Smooth Noodle Maps'' (stylized as smoothnoodlemaps) is the eighth
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by the American new wave band
Devo Devo is an American new wave band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs ( Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 ...
. It was originally released in June 1990 and would be their last album released through Enigma. The album was recorded over a period of three months between October 1989 and January 1990, at Master Control Studios, in
Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank had a Census-estimated population of 102,755 as of 2023. The city was ...
. ''Smooth Noodle Maps'' was Devo's last full-length studio album until the release of ''
Something for Everybody ''Something for Everybody'' is the sixth studio album by American singer and musician Elvis Presley, released on RCA Victor in mono and stereo, LPM/LSP 2370, in May 1961. Recording sessions took place on November 8, 1960, at Radio Recorders i ...
'' in 2010, as well as the last Devo studio album to feature
David Kendrick David Kendrick (born March 23, 1955) is an American musician who is currently a member of the experimental pop band Xiu Xiu. A former member of Gleaming Spires and Devo, he has recorded and toured with Sparks, Andy Prieboy, and Revolushn. He is ...
on drums. "Post Post-Modern Man" hit No. 7 on the ''Billboard''
Modern Rock Tracks Alternative Airplay (formerly known as Modern Rock Tracks between 1988 and 2009, and Alternative Songs between 2009 and 2020) is a music chart published in the American magazine ''Billboard'' since September 10, 1988. It ranks the 40 most-playe ...
chart for the week of August 11, 1990 and No. 26 on ''Billboards Hot Dance/Club Play chart for the week of September 29, 1990.


Artwork and packaging

Devo member
Gerald Casale Gerald Vincent Casale ( ) ( ''né'' Pizzute; born July 28, 1948) is an American musician. He came to prominence in the late 1970s as co-founder, co-lead vocalist and bass player of the new wave band Devo, which released a top 20 hit in 1980 wi ...
was reading
James Gleick James Gleick (; born August 1, 1954) is an American author and historian of science whose work has chronicled the cultural impact of modern technology. Recognized for his writing about complex subjects through the techniques of narrative nonficti ...
's 1987 book '' Chaos: Making a New Science'' during the making of the album, which resulted in a visit to
Jet Propulsion Laboratory The Jet Propulsion Laboratory (JPL) is a Federally funded research and development centers, federally funded research and development center (FFRDC) in La Cañada Flintridge, California, Crescenta Valley, United States. Founded in 1936 by Cali ...
in Pasadena, California, where they had constructed computer-generated models of
chaos theory Chaos theory is an interdisciplinary area of Scientific method, scientific study and branch of mathematics. It focuses on underlying patterns and Deterministic system, deterministic Scientific law, laws of dynamical systems that are highly sens ...
. In December 2018, Casale stated, "The animations were called SMOOTH NOODLE MAPS. They resembled neo-
psychedelic Psychedelics are a subclass of hallucinogenic drugs whose primary effect is to trigger non-ordinary mental states (known as psychedelic experiences or "trips") and a perceived "expansion of consciousness". Also referred to as classic halluci ...
, spiraling, multi-colored fluids like the type projected in concert on screens behind bands during the
Acid An acid is a molecule or ion capable of either donating a proton (i.e. Hydron, hydrogen cation, H+), known as a Brønsted–Lowry acid–base theory, Brønsted–Lowry acid, or forming a covalent bond with an electron pair, known as a Lewis ...
-fueled 1960s. But they were 'high tech' at the same time, floating in a black void." After being informed that these animations were available on film, Casale requested to license them for use on Devo's upcoming album and was granted permission, with the images subsequently used on the LP, CD and poster. The visit also inspired the lyrics for the album's song "A Change Is Gonna Cum". ''Smooth Noodle Maps'' was also issued on limited edition red vinyl by the Dutch East India Trading label.


Promotion

Two
music videos A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
were made for the album's second single, "Post Post-Modern Man". The first, which was directed by Devo co-founder and bassist
Gerald Casale Gerald Vincent Casale ( ) ( ''né'' Pizzute; born July 28, 1948) is an American musician. He came to prominence in the late 1970s as co-founder, co-lead vocalist and bass player of the new wave band Devo, which released a top 20 hit in 1980 wi ...
and was never officially released, saw the band driving a
Lincoln Town Car The Lincoln Town Car was a model line of full-size luxury sedans that was marketed by the Lincoln division of the American automaker Ford Motor Company. Deriving its name from a limousine body style, Lincoln marketed the Town Car from 1981 t ...
along the desolate
Interstate 10 Interstate 10 (I-10) is the southernmost transcontinental highway in the Interstate Highway System of the United States. It is the fourth-longest Interstate in the country at , following I-90, I-80, and I-40. It was part of the origina ...
in Southern California. According to Casale, when the finished video was delivered to
Enigma Records Enigma Records (also known as Enigma Entertainment Corporation) was a popular rock and alternative American record label in the 1980s. History Enigma Records launched as a division of Greenworld Distribution, an independent music importer/d ...
, they demanded the video include March 1990's ''
Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...
''
Playmate of the Month A Playmate is a female model featured in the centerfold/gatefold of ''Playboy'' magazine as Playmate of the Month (PMOTM). The PMOTM's pictorial includes nude photographs and a centerfold poster, along with a pictorial biography and the "Playm ...
, Deborah Driggs, in order to make it more marketable. After acquiescing to Enigma's demands,
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
then rejected the video because it used the "Macro Post Modern Mix" of the song instead of the "college alternative track" they wanted to market, as featured on the original album. This resulted in a second video directed by
Rocky Schenck Rocky Schenck (born April 18, 1955) is an American photographer and music video director. Schenck has photographed several album covers and has written and directed numerous music videos and short films. He has shot fashion, editorial and portra ...
, which featured Devo in a spoof of the
Home Shopping Network HSN, Inc. an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the QVC Group (formerly Qurate Retail Group), which also owns Catalog merchant, catalog company Cornerstone Brands. It is ...
, selling various Devo-related merchandise. Casale later stated that "Enigma failed to bring our record to market in any serious way. It was what is known in the industry as a 'soft' release." The unsuccessful album and subsequent tour of the U.S. and UK led to Devo parting ways with Enigma and going into "self-imposed hibernation." Devo would not perform again until a reunion gig at the
Sundance Film Festival The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023. The festival has acted ...
of 1996. In an interview for their 1996 computer game '' Adventures of the Smart Patrol'',
Mark Mothersbaugh Mark Allen Mothersbaugh (; born May 18, 1950) is an American musician and composer. He came to prominence in the late 1970s as co-founder, lead vocalist and keyboardist of the new wave band Devo, whose " Whip It" was a top 20 single in the US ...
stated:
Around '88, '89, '90 maybe, we did our last tour in Europe, and it was kind of at that point, we were watching '' This Is Spinal Tap'' on the bus and said, "Oh my God, that's our life." And we just said, "Things have to change." So we kind of agreed from there that we wouldn't do live shows anymore.


Reissue

In 2019, Futurismo Inc. issued a two-disc deluxe edition of ''Smooth Noodle Maps'', on both CD and vinyl formats. The double CD set comes housed in a digipak while the double LP comes in three vinyl color variations. Both formats include gatefold sleeves with die-cut windows and changeable covers, a fold-out poster and liner notes from band member Gerald Casale.


Critical reception

''
Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Ma ...
'' critic
Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and later became a ...
awarded the album a "Dud" rating, which meant he did not write a review to accompany it. In retrospective reviews,
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
's Steve Huey noted that while the album was "inconsistent, especially in terms of subject matter, the band does try some new ideas in its arrangements." Similarly, Mark Prindle noted that the album "features newer synths and an attempt to incorporate dance elements into Devo's late-period faceless boring dance-pop, but it's just as hookless, generic and dated as its two predecessors." In 2023, ''Smooth Noodle Maps'' placed at No. 33 on ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
s list of "50 Genuinely Horrible Albums Made by Brilliant Artists", with writer Andy Greene opining that "The album attempted to infuse Devo's music with elements of contemporary dance-pop, but it simply didn't work. ..Mark Mothersbaugh was already devoting much of his time to TV and movie projects when Devo cut this record, and it sounds like his mind was clearly somewhere else."


Track listing


Personnel

Credits adapted from '' Pioneers Who Got Scalped: The Anthology'' CD liner notes: Devo *
Mark Mothersbaugh Mark Allen Mothersbaugh (; born May 18, 1950) is an American musician and composer. He came to prominence in the late 1970s as co-founder, lead vocalist and keyboardist of the new wave band Devo, whose " Whip It" was a top 20 single in the US ...
– vocals, keyboards, guitar *
Gerald Casale Gerald Vincent Casale ( ) ( ''né'' Pizzute; born July 28, 1948) is an American musician. He came to prominence in the late 1970s as co-founder, co-lead vocalist and bass player of the new wave band Devo, which released a top 20 hit in 1980 wi ...
– vocals, bass guitar, keyboards *
Bob Mothersbaugh Robert Leroy Mothersbaugh Jr. (; born August 11, 1952), also known by his stage name Bob 1, is an American musician, singer, songwriter and composer. Mothersbaugh's music career spans more than 40 years. He came to prominence in the late 1970s as ...
– lead guitar, vocals *
Bob Casale Robert Edward Casale Jr. (born Robert Edward Pizzute Jr.; July 14, 1952 – February 17, 2014), or "Bob 2", was an American musician, composer and record producer. He came to prominence in the late 1970s as the rhythm guitarist and keyboardi ...
– rhythm guitar, keyboards, vocals *
David Kendrick David Kendrick (born March 23, 1955) is an American musician who is currently a member of the experimental pop band Xiu Xiu. A former member of Gleaming Spires and Devo, he has recorded and toured with Sparks, Andy Prieboy, and Revolushn. He is ...
– drums Credits adapted from the original album's liner notes: Additional musician * Frank Schubert – guitar (tracks 10–11) Technical * Devo – producer * Bob Casale – engineer * Andrew Ballard – assistant engineer * Jeff Lord Alge – mixing * Ryan S. Moore – digital programming * Marty Frazoo – technical assistance * Björn Almstedt – mastering * Pat Dillon – art direction * Gerald Casale – art direction, graphic concepts * Laddy Van Jansky – photography * Claudia Fitzpatrick-Taylor – digital realization (Digital Design Centre) * Phillip S. Marcus – computer animation of Jupiter * Nicholas Socci – computer animation of Jupiter


References


External links

* {{DEFAULTSORT:Smooth Noodle Maps Devo albums 1990 albums Enigma Records albums