The Smash Martians were the stars of a series of 1970s and early 1980s TV

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

campaigns for Smash instant

mashed potato Mashed potato or mashed potatoes ( American, Canadian, and Australian English), colloquially known as mash (British English), is a dish made by mashing boiled or steamed potatoes, usually with added milk, butter, salt, and pepper. It is general ...

in the UK. They were a family of

Martian Mars, the fourth planet from the Sun, has appeared as a setting in works of fiction since at least the mid-1600s. Trends in the planet's portrayal have largely been influenced by advances in planetary science. It became the most popular celes ...

robot A robot is a machine—especially one Computer program, programmable by a computer—capable of carrying out a complex series of actions Automation, automatically. A robot can be guided by an external control device, or the robot control, co ...

s who would watch humans laboriously preparing

the traditional way on TV. The robots would then mock what they saw by chortling as they heard how the "Earth people peeled their own potatoes with their metal knives, boiled them for twenty of their minutes, then smashed them all to bits" – instead of using Smash instant mash. The voices were by

Peter Hawkins Peter John Hawkins (3 April 1924 – 8 July 2006) was a British actor. From the 1950s to 1980s, he was one of the most sought-after voice artists for television. Early life Peter John Hawkins was born on 3 April 1924 in Hargwyne Street in Bri ...

. The catchphrase 'For Mash Get Smash' is still an iconic advertising slogan in the UK. The adverts featuring the Smash Martians were voted

TV advert A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

of the century by ''Campaign'' magazine. The Martians' behaviour and personalities were initially developed while the puppeteers were messing around on set. The Smash Martians were designed for the advertising agency

Boase Massimi Pollitt Boase Massimi Pollitt (BMP) was a British advertising agency which operated between 1968 and 2004 before being renamed as DDB London. It was purchased in 1989 by the US marketing services conglomerate Omnicom. Its lineage can be directly traced ...

by Sian Vickers and Chris Wilkins, also responsible for the four-

wheel A wheel is a rotating component (typically circular in shape) that is intended to turn on an axle Bearing (mechanical), bearing. The wheel is one of the key components of the wheel and axle which is one of the Simple machine, six simple machin ...

ed red

telephone A telephone, colloquially referred to as a phone, is a telecommunications device that enables two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most ...

used to advertise

Direct Line Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regul ...

, the

GoCompare GoCompare.com Limited, trading as Go.Compare (formerly GoCompare from 2017 until 2022, and GoCompare.com until 2017, styled as GO.COMPARE) is a Welsh financial services comparison company based in Cardiff, Wales. Its website provides compariso ...

opera singer, Sheilas' Wheels commercials and Mr. Mouse, a blue

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

rodent Rodents (from Latin , 'to gnaw') are mammals of the Order (biology), order Rodentia ( ), which are characterized by a single pair of continuously growing incisors in each of the upper and Mandible, lower jaws. About 40% of all mammal specie ...

advertising the

insurance group Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect ...

Esure Esure Group plc (stylised as ''esure'') is an Internet and telephone based insurance company based in Reigate, Surrey, England. It also has offices in Manchester and Glasgow. The company was listed on the London Stock Exchange until it was acqui ...

. Unauthorised copies of the Martians were made from car parts by workers at the Ford Halewood factory near Liverpool.How Halewood car plant staff cornered the market in Smash robots
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Today

Three of the Smash Martians puppets used in the Cadbury's Smash adverts can be found in the

National Media Museum The National Science and Media Museum (formerly The National Museum of Photography, Film & Television, 1983–2006 and then the National Media Museum, 2006–2017), located in Bradford, West Yorkshire, is part of the national Science Museum ...

Bradford Bradford is a city status in the United Kingdom, city in West Yorkshire, England. It became a municipal borough in 1847, received a city charter in 1897 and, since the Local Government Act 1972, 1974 reform, the city status in the United Kingdo ...

West Yorkshire West Yorkshire is a Metropolitan counties of England, metropolitan and Ceremonial counties of England, ceremonial county in the Yorkshire and the Humber region of England. It borders North Yorkshire to the north and east, South Yorkshire and De ...

. Other examples are preserved in the Head Office of the current brand owner,

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia (food), Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, J. Lyons ...

, in

St Albans St Albans () is a cathedral city in Hertfordshire, England, east of Hemel Hempstead and west of Hatfield, Hertfordshire, Hatfield, north-west of London, south-west of Welwyn Garden City and south-east of Luton. St Albans was the first major ...

References

External links

Smash Martians television advertisement
at the Thinkbox website. Food advertising characters Fictional Martians Fictional robots {{Advertising-stub