Smart Alliance is an alliance of six

Southeast Asia Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

broadcasting Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

companies established in 2009. The companies in the alliance are the Philippines'

ABS-CBN Corporation ABS-CBN Corporation is a Mass media in the Philippines, Filipino Media conglomerate, media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment television and film production, Broadcast syndication, progra ...

, Thailand's BBTV 7, Vietnam's International Media Corporation, Singapore's

Mediacorp Mediacorp Pte. Ltd. is the state media, state-owned media conglomerate of Singapore. Owned by Temasek Holdings—the investment arm of the Government of Singapore—it owns and operates television channels, radio, and digital media properties. ...

, Indonesia's

Media Nusantara Citra PT Media Nusantara Citra Tbk, the MNC Media, or MNC, is an Indonesian Mass media, media company. MNC's core businesses are content production. The group owns and operates four free-to-air television networks – RCTI, MNCTV, GTV (Indonesian TV ...

, and Malaysia's

Media Prima Media Prima Berhad (; Trade name, doing business as Media Prima and stylized in Letter case, lowercase title), also abbreviated as MPB, is a Media of Malaysia, Malaysian media company based in Bangsar, Kuala Lumpur. It is the largest media and en ...

History

On 24 March 2009, six Southeast Asian television broadcasting companies allied to cooperate in three areas — content, sales and marketing, and technology — and capitalize on the economies of scale and combined market that the region can offer. They signed a memorandum of understanding to form the Smart Alliance. As a region, member countries of the

Association of Southeast Asian Nations The Association of Southeast Asian Nations, commonly abbreviated as ASEAN, is a regional grouping of 10 Sovereign state, states in Southeast Asia "that aims to promote economic and security cooperation among its ten members." Together, its ...

(ASEAN) alone present a combined market size of more than half a billion viewers and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance will be able to deliver marketing and promotional solutions on a regional platform. In March 2010, in celebration of the alliance's first year, Smart Alliance members gathered in

Manila Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

to formally sign an Equipment and Facilities Lease Agreement, which aims to share facilities among member companies to reduce operating and equipment costs; and an agreement on a website that aims to create an online portal that will provide information about the alliance to various stakeholders. Although not part of their original agenda, the group also signed an agreement formalizing a joint sales package launched by the group according to their goal of boosting regional revenue through jointly led strategies and new target markets to enable the alliance to gain a competitive advantage sustainably

Members

* Bangkok Broadcasting & Television Company Limited Channel 7 * International Media Corporation (including TodayTV, YouTV, etc.) *

Key People

Steering Committee

* Chairman **

Lucas Chow Lucas Chow Wing Keung is the former chief executive officer of MediaCorp and SingTel Mobile. Currently he is the group chief executive officer and managing director of Far East Orchard. He is currently the chairman of Health Promotion Board and a ...

* Members **

Eugenio Lopez III Eugenio Gabriel "Gabby" Lopez III (; born August 13, 1952) is a Filipino-American businessman who was the CEO (1993–2013), chairman (1997–2018) and chairman emeritus (2018–2020) of ABS-CBN Corporation, the largest entertainment and media ...

** Khun Veraphan ** Tim Lam ** Abdul Rahman Ahmad **

Hary Tanoesoedibjo Bambang Hary Iswanto Tanoesoedibjo (born 26 September 1965), usually shortened to Hary Tanoesoedibjo or Hary Tanoe, is an Indonesian businessman and politician. He is the chairman of PT MNC Asia Holding Tbk, which he founded in 1989. As the chai ...

** Chang Long Jong

Content Work Group

* Leader ** Doreen Neo * Members ** Linggit Tan ** Sharon Loh ** Farisha Pawanteh ** Rudy Ramawy

Sales & Marketing Work Group

* Leader ** Irene Lim * Members ** Luis Paolo Pineda ** Sapna Angural ** Shareen Ooi ** Kanti Imansyah

Technology Work Group

* Leader ** Yeo Kim Pow * Members ** Raul Bulaong ** Tan Kwong Meng ** Agus Mulyanto

References

{{authority control Organizations associated with ASEAN Supraorganizations Television organizations based in Asia Organizations based in Southeast Asia Organizations established in 2009