Smarketing is the process of integrating the

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...

and

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

processes of a business.Douglas Burdett, April 1, 2014, Business 2 Community magazine
B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
Accessed June 28, 2014, "..In a 2010 study by the Aberdeen Group, companies with strong sales and marketing alignment achieved 20% annual revenue growth..." The objective is for the sales and marketing functions to have a common, integrated approach.Calista Rollogas, May 16, 2014, Modern Marketing Today
Smarketing: the Convergence of Social, Sales and Marketing
Accessed June 28, 2014, "..convergence of social, sales and marketing has been a long process that started back in 2000...." Smarketing aims to promote the product or service to potential

buyers Procurement is the process of locating and agreeing to terms and purchasing goods, services, or other works from an external source, often with the use of a tendering or competitive bidding process. The term may also refer to a contractual obl ...

and at the same time integrate this process with the sales department's activities. Sales and marketing departments should meet frequently and agree on a common terminology, and using data throughout the entire sales and marketing process to identify good prospects and to follow up on how well they are followed up. Smarketing works best when a firm does ''closed loop reporting'' by tracking its success with particular prospects from the marketing stage through direct sales efforts.Aaron Rains, May 24, 2014, Social Media Today
What is Smarketing? And How To Put It to Work for You
Accessed June 28, 2014, "..What is ...Smarketing? .... Speak the Same Language ... Set Up Closed Loop Reporting ... Implement a Service Level Agreement .... Maintain Open Communication ... Rely on Data ..." According to one source, Smarketing began around 2000 as a result of improved

web browsing Web navigation refers to the process of navigating a Computer network, network of web resource, information resources in the International World Wide Web Conference, World Wide Web, which is organized as hypertext or hypermedia. The user interfac ...

capabilities.

References

{{Reflist Marketing techniques Selling techniques Direct marketing

See also

References