Artyom Artyomovich Gotlib (born October 27, 1999, in Novosibirsk), better known as Slava Marlow, is a Russian

rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...

, music producer and

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

. He first gained popularity after producing music for Russian rap star

Morgenshtern Alisher Tagirovich Morgenshtern (né Valeyev;; February 17, 1998), known mononymously as Morgenshtern (stylized in all caps), is a Russian rapper, singer, songwriter and record producer. He first gained fame in 2018 as the author of parodies ...

in 2019. Since 2020, he has had a successful solo career.

Personal life

Artyom Artyomovich Gotlib was born on October 27, 1999, in

Novosibirsk Novosibirsk is the largest city and administrative centre of Novosibirsk Oblast and the Siberian Federal District in Russia. As of the 2021 Russian census, 2021 census, it had a population of 1,633,595, making it the most populous city in Siber ...

, Russia. His parents divorced when he was young. His father, Artyom Markovich Gotlib, is the deputy director of the Moscow Museum of the History of the

Gulag The Gulag was a system of Labor camp, forced labor camps in the Soviet Union. The word ''Gulag'' originally referred only to the division of the Chronology of Soviet secret police agencies, Soviet secret police that was in charge of runnin ...

and a member of the Russian Federation Union of Journalists and the

Russian Geographical Society The Russian Geographical Society (), or RGO, is a learned society based in Saint Petersburg, Russia. It promotes geography, exploration and nature protection with research programs in fields including oceanography, ethnography, ecology and stati ...

. His mother works as a psychotherapist. On October 27, 2012, he graduated from a music school, where he focused on piano and saxophone. In 2018, after leaving school, he moved to

St. Petersburg Saint Petersburg, formerly known as Petrograd and later Leningrad, is the second-largest city in Russia after Moscow. It is situated on the River Neva, at the head of the Gulf of Finland on the Baltic Sea. The city had a population of 5,601, ...

. There, he entered the Institute of Film and Television in the Faculty of Screen Arts and studied towards a degree in Film and Television Production. In 2019, he went on academic leave and moved to

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

. On March 10, 2021, he was expelled from this school for an undisclosed reason. In December 2021, Marlow underwent a hair transplant.

Career

2015-2019: beginning

In 2015, Slava began experimenting with beatmaking. On August 8, 2016, he created his

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel. Among his first uploads were the music videos "Donat" (2016) and "King of

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

" (2017). In April 2019, he co-founded the satirical music group Malchugeng along with N. Masteroff and Stephen Pie. Together, they released two

album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...

s: ''My Gang'', which was recorded in 12 hours, and ''Back and Forth'', which was recorded in one day. On July 27, 2019, Slava released his first solo album ''Opening'' under the

pseudonym A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...

Manny. The album did not receive much attention, gaining fewer than 10,000 listeners.

2019-present: widespread fame

In October 2019, Slava began to collaborate with popular Russian rap star

. On February 12, 2020, he released the song "TikTok Challenge", which became popular on the app

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

. This sparked the usage of the

hashtag A hashtag is a metadata tag operator that is prefaced by the hash symbol, ''#''. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enable ...

''#yamoguwottakvot'' on the app. As of August 2020, over 700,000 videos on TikTok have been made using this hashtag. On August 3, 2020, in an interview with

Forbes Magazine ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The c ...

, Slava talked about how he earned his first million dollars after moving to

, teaching beat-making courses. On October 22, 2020, he uploaded a video to his

channel entitled ''"''Artyom", in which he reveals his birth name and that an unknown group had

extorted Extortion is the practice of obtaining benefit (e.g., money or goods) through coercion. In most jurisdictions it is likely to constitute a criminal offence. Robbery is the simplest and most common form of extortion, although making unfounded t ...

large amounts of money from him for hiding his real name online. In the same video, he shared a story from his early life where, for an unknown reason, he began disliking his father, and subsequently, stopped liking his last name,

patronymic A patronymic, or patronym, is a component of a personal name based on the given name of one's father, grandfather (more specifically an avonymic), or an earlier male ancestor. It is the male equivalent of a matronymic. Patronymics are used, b ...

and first name, deciding to go by Slava Marlow instead. On the same day, he released the song " I'm Getting Drunk Again", which topped the

Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...

song chart. On October 23, 2020, he released the

mini-album A mini-LP or mini-album is a short record album or LP, usually retailing at a lower price than an album that would be considered full-length. It is distinct from an EP due to containing more tracks and a slightly longer running length. A mini- ...

Artyom Artyom (also Artiom) () is a male given name common in Russia and other Slavic languages, Slavic-speaking countries. The name uses the "ё" letter, which can be transcribed to English as "e" but still has the "yo" sound. The Belarusian language, ...

,'' which included features by

and

Eldzhey Alexey Konstantinovich Uzenyuk (; born July 9, 1994), known professionally as Eldzhey (), is a Russian rapper and songwriter best known for his hit singles "Розовое вино" (The Pink Wine), "Рваные джинсы" (The Ripped Jeans ...

. On March 11, 2021, he was a guest on the Russian television show ''Evening Urgant''.

Collaborations with Morgenshtern

On September 11, 2019, Slava uploaded a song and accompanying video, both entitled, ''

Let's Make a Fit,'' in which he invites Russian rap star

collaborate Collaboration (from Latin ''com-'' "with" + ''laborare'' "to labor", "to work") is the process of two or more people, entities or organizations working together to complete a task or achieve a goal. Collaboration is similar to cooperation. The ...

with him on a song. On October 19, he uploaded a video in which he revealed that

agreed to a collaboration. On December 20, 2019,

released the song "Yung Hefner", which included music produced by Slava. In an accompanying video,

said that the song was made in 2 hours and announced a week long series of

live broadcast A live broadcasting, also called a live transmission, generally refers to various types of media that are broadcasting without a significant delay. The most common seen media example of the live transmission is a news program or a news broadcasting ...

s in which he and Slava would work on a new album together. These broadcasts took place on

channel between January 6 and 12, 2020. The finished album was officially released on January 17, 2020, with the name ''LEGENDARNAYA PYL. On January 27, 2020, it was announced that Slava Marlow and

were to appear on the Russian television show ''Evening Urgant''. On January 31, 2020, a rap track featuring Slava Marlow,

and the host of ''Evening Urgant,'' Ivan Urgant, was released On July 4, 2020, Slava invited Russian rapper

Timati Timur Ildarovich Yunusov (; born 15 August 1983), better known by his stage name Timati (), is a Russian rapper, singer, record producer, actor, and entrepreneur. Biography Early life Timur Ildarovich Yunusov (, ) was born on 15 August 1983 i ...

to make a song with himself and

. Timati agreed, on the condition that the

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

be filmed to his standards. On December 24, 2020, Slava, along with

, became participants in the wedding talk show ''Let's Get Married''.

Discography

References

{{DEFAULTSORT:Marlow, Slava 1999 births Living people Russian record producers 21st-century Russian male rappers 21st-century Russian singers Russian satirical musicians Russian satirists