Slasher Sale is a

promotional event In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive pl ...

used by

car dealership A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maint ...

s to sell pre-owned vehicles, by drastically reducing pricing for a limited time. The Slasher Sale is an automotive promotional event popular with dealerships in the United States, Mexico and Canada. "Slasher Sales" or "Slash-It" Sales were started circa 1989 and since have gained the reputation as being the most profitable automotive "themed event" for new and used car dealerships. There are a number of promotional companies that claim to be the originator of the Slasher Sale, but the Eleventh Circuit Federal Court (case number: Civil #04-00561 HG-KSC) has upheld Caliber Promotions' claim that the term, "Slasher Sale" or "Slash-It" Sale is

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from oth ...

ed.

Marketing techniques

The majority of Slasher Sales use a variety of

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

techniques to create a high energy environment, in a carnival style atmosphere. To draw large crowds for the event, low prices are advertised along with free gifts and prizes using traditional and modern advertising mediums. For example, a Slasher Sale may be promoted by: Traditional marketing: *

direct mail Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The d ...

ers and postcard offerings *radio spots and live broadcasting *television commercials *newspaper advertising *onsite flyers at participating dealership *sign walkers *billboards Modern marketing: *online banners *

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

*email newsletters *websites

How a Slasher Sale works

The marketing strategy for a "Slasher Sale" or "Slash-It" Sale revolves around slashing prices on surplus, pre-owned inventory. All vehicles will be on display in a secured area at the dealership. However, in many cases a group of dealerships will collectively participate in a Slasher Sale that takes place in an offsite area; sometimes advertised as a, "Tent Event." In either case (onsite or offsite) on each day of the event, all vehicles will be opened so buyers may inspect the vehicles for one hour prior to price slashing. On the windshield of each vehicle the pre-selling price will be displayed. When the sale begins, whoever is sitting behind the wheel in the vehicle when the posted price is slashed will have the first chance to purchase the vehicle at the slashed price. The price of the vehicle will be slashed one time. Typically, the dealership will have one to three pre-owned vehicles available at the $88 price. The Slasher Sale, or Slash-It Sale event is not limited to customers will good

credit Credit (from Latin verb ''credit'', meaning "one believes") is the trust which allows one party to provide money or resources to another party wherein the second party does not reimburse the first party immediately (thereby generating a de ...

, all credit situations are welcome. Financing and approval is done on site with a paycheck stub or proof of income and a utility bill. The customer should be prepared for on the spot delivery.

Federal Court Documents

Civil #04-00561 HG-KSC

References

{{Reflist

External links

Caliber Group
Auto shows in the United States Promotional events