Skytrax (originally known as Inflight Research Services) is a United Kingdom–based consultancy headquartered in
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
that runs an
airline
An airline is a company that provides civil aviation, air transport services for traveling passengers or freight (cargo). Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines ...
and
airport
An airport is an aerodrome with extended facilities, mostly for commercial Aviation, air transport. They usually consist of a landing area, which comprises an aerially accessible open space including at least one operationally active surf ...
review website.
Services
Skytrax conducts research for commercial airlines, as well as taking
surveys from international travellers, to rate
cabin staff, airports, airlines, airline lounges,
in-flight entertainment
In-flight entertainment (IFE) refers to entertainment and other value-added services available to aircraft passengers during a flight. Frequently managed by content service providers, the types of in-flight entertainment and their content vary s ...
, on-board
catering
Catering is the business of providing food services at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, festival, filming location or film studio.
History of catering
The earliest account of major service ...
, and several other elements of air travel. Apart from these evaluations, Skytrax has an airline forum where passengers give potential passengers insights and opinions about airlines. The website also hosts flight reviews, flight checks, and satisfaction surveys. Skytrax holds an annual World Airline Awards and World Airport Awards, as well as ranking airlines and airports.
Investigations
In 2012, the online investigations company
KwikChex filed five complaints with the UK
Advertising Standards Authority (ASA) related to statements on the Skytrax website describing the volume and reliability of their reviews as well as the official status and update frequency of their ratings. The ASA ruled that there was no evidence that Skytrax had followed the robust procedures it claimed it had in place to check that all reviews were genuine. Although Skytrax argued that every review underwent a four-stage authentication process, it said it was unable to provide proof it had followed its own procedures, since customer emails were deleted 24 hours after a review was submitted.
In 2012, the authority upheld all five complaints and Skytrax agreed to modify some promotional wording.
References
External links
*
*{{YouTube, channel=UCxnW-L6M9GZPeShvIq5x-Ug, Skytrax
Business services companies of the United Kingdom
Aviation in the United Kingdom