Skinny Blonde is a
low-carb
Low-carbohydrate diets restrict carbohydrate consumption relative to the average diet. Foods high in carbohydrates (e.g., sugar, bread, pasta) are limited, and replaced with foods containing a higher percentage of fat and protein (e.g., meat, ...
blonde ale
Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared in England around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at tha ...
started by
The Vines drummer
Hamish Rosser
Hamish Rosser (born 16 May 1974) is an Australian rock musician. He is best known for his time in The Vines (band), The Vines and Wolfmother.
Early life
Hamish’s musical journey began when he took up the guitar at the age of eight. By the t ...
, winemaker Richie Harkham and artist Jarod Taylor.
The beer is currently sold in Australia, and took home the 'Peoples Choice' awards at the 2008 Australian Beer Festival held at
The Rocks in Sydney.
Controversies
In June 2009, Skinny Blonde attracted controversy across Australia over its beer bottle packaging which - through the use of modern ink technology - has a 1950s style
pin-up girl
A pin-up model is a model whose mass-produced pictures and photographs have wide appeal within the popular culture of a society. Pin-up models are usually glamour, actresses, or fashion models whose pictures are intended for informal and aesth ...
called 'Daisy' on the beer bottle label slowly revealing herself as the beer level drops and the bottle temperature rises.
The label has angered some health and women's groups who claimed, "This is another blatant example of the alcohol industry objectifying women to move product".
Women's Forum Australia spokeswoman Melinda Tankard was quoted as saying: "This is demeaning, inappropriate and troubling."
[
] Rosser responded, "This generation of Aussies have grown up on the beach and topless girls in bikinis are commonplace. The label and website is in no way meant to offend women or anyone else, rather embrace the Australian beach culture."
He was also quoted as saying that the beer was "just a bit of cheeky fun."
The much smaller Oban Bay Brewery in Scotland, which started production in 2009 using a 5 barrel plant, also produce a blonde ale called "Skinny Blonde".
See also
*
List of breweries in Australia
Beer production in Australia has traditionally been dominated by regional producers. Since the 1980s, there have been a steady stream of takeovers and amalgamations, and now the two major producers (who were once Australian-owned) are Carlton & U ...
References
External links
Skinny Blonde- Company website
- Oban Bay Brewery website
2008 establishments in Australia
Food and drink companies established in 2008
Australian beer brands
{{Beer-stub