Six Apart Ltd., sometimes abbreviated 6A, is a software company known for creating the
Movable Type
Movable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable Sort (typesetting), components to reproduce the elements of a document (usually individual alphanumeric charac ...
blogware,
TypePad blog hosting service
A blog (a truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in reverse chronological order so that the most recent post appe ...
, and
Vox (the blogging platform). The company also is the former owner of
LiveJournal
LiveJournal (), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school ...
. Six Apart is headquartered in Tokyo. The name is a reference to the six-day age difference between its formerly married co-founders,
Ben
Ben is frequently used as a shortened version of the given names Benjamin, Benedict, Bennett, Benson or Ebenezer, and is also a given name in its own right.
Ben meaning "son of" is also found in Arabic as ''Ben'' (dialectal Arabic) or ''bin ...
and
Mena Trott
Mena Grabowski Trott (born Philomena Frances Grabowski on 16 September 1977, now Mena Grabowski Lazar) is a co-founder of Six Apart, creator of Movable Type and TypePad.
Career
Trott was president of Six Apart. The company name originates from ...
.
History
The company was founded in September 2001 after Ben, during a period of unemployment, wrote what became
Movable Type
Movable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable Sort (typesetting), components to reproduce the elements of a document (usually individual alphanumeric charac ...
to allow Mena to easily produce her weblog. When version 1.0 was put on the web, it was downloaded over 100 times in the first hour.
2003–2006
In 2003, Six Apart received initial
venture capital
Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
funding from a group led by
Joi Ito
is a Japanese entrepreneur and venture capitalist. He is the president of Chiba Institute of Technology. He is on the Board of Directors for the Gelephu Mindfulness City in Bhutan where he is also the Chairman of the Gelephu Investment Developm ...
and his Neoteny Co., which allowed the company to hire additional employees, acquire a French weblog publishing company, and unveil plans for what was to become its hosted weblog publishing system, TypePad. In 2004, Six Apart completed a second round of funding with
August Capital, which allowed it to make acquisitions of other companies. In January 2005, Six Apart purchased Danga Interactive, parent company of
LiveJournal
LiveJournal (), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school ...
, from owner
Brad Fitzpatrick
Bradley Joseph Fitzpatrick (born February 5, 1980) is an American programmer. He is best known as the creator of LiveJournal and is the author of a variety of free software projects such as memcached, PubSubHubbub, OpenID, and Perkeep.
Personal l ...
, who was named Six Apart's chief architect. In March 2006, Six Apart announced the acquisition of the SplashBlog camera phone blogging service. June 2006 saw the release of their new
Web 2.0
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, a ...
blogging platform,
Vox.
Its
CEO
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization.
CEOs find roles in variou ...
was
Chris Alden. Prominent weblogger
Anil Dash joined the company in 2003, as did former head of Wired Digital Andrew Anker. Six Apart's board of directors consisted of Barak Berkowitz, Mena Trott,
David Marquardt,
David Hornik,
Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily ...
, and Jun Makihara.
On September 6, 2006, Six Apart bought Rojo.com. President Chris Alden became executive vice president of Six Apart and general manager of
Movable Type
Movable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable Sort (typesetting), components to reproduce the elements of a document (usually individual alphanumeric charac ...
.
CTO Aaron Emigh became executive vice president and general manager of core technologies.
2007
On September 15, 2007, chairman and chief executive Barak Berkowitz stepped aside and was replaced by Chris Alden, who had run the company's professional software unit.
On December 2, 2007, Six Apart announced it was selling LiveJournal to
SUP Fabrik, a Russian
media
Media may refer to:
Communication
* Means of communication, tools and channels used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Interactive media, media that is inter ...
company that had licensed the LiveJournal brand and software for use in Russia.
2008
On April 21, 2008, Six Apart said it acquired Apperceptive, a New York social media agency, as part of its new strategy. It declined to disclose financial terms of the deal. It also partnered with advertising agency Adify. Just as in an advertising network, bloggers were able to sign up and participate in advertising campaigns managed by Six Apart.
On December 1, 2008, Six Apart announced the acquisition of micro blogging website
Pownce
Pownce was a free social networking and micro-blogging site started by Internet entrepreneurs Kevin Rose, Leah Culver, and Daniel Burka. Pownce was centered on sharing messages, files, events, and links with friends. The site launched on June 2 ...
. The Pownce website was shut down on December 15. The key developers of Pownce (
Leah Culver
Leah Culver (born 1982 or 1983) is a computer programmer, Startup company, startup Founder CEO, founder, and angel investor.
Education
Culver started as an art major at the University of Minnesota, but switched majors and earned a Bachelor of ...
and Mike Malone) stayed on at Six Apart through early 2010, with Pownce technology being integrated into
TypePad and TypePad Conversations.
2010
On September 2, 2010 Six Apart announced that they would be shutting down their blogging/social networking site
Vox with a final termination date set for September 30, 2010.
Beginning from September 15, 2010 Vox users would not be able to post new blog posts.
On September 22, Six Apart announced its intention to join forces with
VideoEgg
Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
to create a modern media company called
SAY Media.
2011
On January 21, 2011,
SAY Media announced that it was selling the Six Apart brand and the worldwide Movable Type business to Infocom, a Japanese information technology company. As a result of this transaction, the headquarters of Six Apart is now Tokyo, Japan.
Nobuhiro Seki, who was general manager of Six Apart, K.K. prior to this announcement, became president and CEO of Six Apart.
References
External links
*{{Official website, http://www.sixapart.com/
Software companies of Japan
2001 establishments in California
Software companies established in 2001
Livejournal
Software companies based in Tokyo
Blog software
Employee-owned companies
Internet technology companies of Japan