Sisi (stylized as SiSi; originally si si) is the brand name of a wide range of fruit-flavoured beverages produced by Dutch

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothie ...

manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of the secondary sector of the economy. The term may refer ...

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Vrumona under a joint venture with

Heineken International Heineken Naamloze vennootschap, N.V. (), branded as The Heineken Company is a Dutch multinational corporation, multinational brewery, brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns over 165 breweries in m ...

since 1951. The manufacturing plant is located at

Bunnik Bunnik () is a Municipalities of the Netherlands, municipality and village in the Provinces of the Netherlands, province of Utrecht (province), Utrecht, Netherlands. The recorded history of the village dates back nearly 2000 years, when the Ancien ...

The Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

. In 1936, George Becht launched a

grapefruit The grapefruit (''Citrus'' × ''paradisi'') is a subtropical citrus tree known for its relatively large, sour to semi-sweet, somewhat bitter fruit. The flesh of the fruit is segmented and varies in color from pale yellow to dark red. Grapefru ...

-flavoured drink called Ja-Ja. One year later, an apple-flavoured drink was launched under the si si name. After George Becht died in 1949, his son Cornelius took over and adopted the "si si" name to the similar products of the company Vrumona. Between 1951 and 1969 there were a number of similarly named drinks, including Cas-Si (

blackcurrant The blackcurrant (''Ribes nigrum''), also known as black currant or cassis, is a deciduous shrub in the family Grossulariaceae grown for its edible berries. It is native to temperate parts of central and northern Europe and northern Asia, w ...

), Ceri-Se (

cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The na ...

) and Grapy (grapefruit). In 1969, the name Si si was changed to one word, Sisi. These were later brought under the SiSi name: Cas-Si became SiSi cassis (blackcurrant), Ceri-Se became SiSi Cerise (cherry) and Grapy became Sisi grapefruit. In 1987, these flavours were purchased by another company and relaunched under the name Royal Club. In 1957, cabaret singer

Wim Sonneveld Willem "Wim" Sonneveld (; 28 June 1917 – 8 March 1974) was a Dutch cabaret artist and singer. Together with Toon Hermans and Wim Kan, he is considered to be one of the 'Great Three' of Dutch cabaret. Sonneveld is generally viewed as a Dutch c ...

Radio Luxembourg Radio Luxembourg was a multilingual commercial broadcaster in Luxembourg. It is known in most non-English languages as RTL (for Radio Television Luxembourg). The English-language service of Radio Luxembourg began in 1933 as one of the earlies ...

sung the company's first jingle "ome Daan the Si-Si-liaan". In 1972, and 1973, two well known Dutch actors, John Kraaijkamp sr. and Rijk de Gooijer, acted in some television commercials for the brand. Since the early 1990s, the company has used the slogan "Take it easy, take a SiSi". In recent years, Sisi has touted itself as having half as much sugar as similar products produced by its competitors.

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* * {{Heineken International Heineken brands Citrus sodas Soft drinks Products introduced in 1936