Siranudh "Psi" Scott () is a Thai and Scottish marine conservationist and former advisor to Athapol Charoenshunsa, the Director-General of Thailand's Department of National Parks. He is known for his viral criticism of tourism operations in Southern Thailand's national parks, including environmental misconduct and corruption.

Early life and education

Siranudh is the son of Chiranuj Bhirombhakdi, and grandson of Chamnong Bhirombhakdi. He is therefore a member of the

Bhirombhakdi family The Bhirombhakdi family () is a Thai business family of partial Chinese descent. A branch of the Sreshthaputra family, the family traces its origins to Phraya Bhirombhakdi (personal name Boonrawd Sreshthaputra, 1872–1950), who founded the countr ...

who owns

Boon Rawd Brewery Boon Rawd Brewery () is a Thai brewery founded in 1933 by Phraya Bhirom Bhakdi (Boonrawd Sreshthaputra). It also produces soft drinks and bottled drinking water. Their best-known product is the pale lager Singha. History Boon Rawd Brewery was th ...

, known for its

Singha Singha (; RTGS: ''Sing'') is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama ...

beer brand. His father is Scottish. He attended

Bangkok Patana School Bangkok Patana School (, ) is a British International School located in Bang Na District, Bangkok, Thailand. Bangkok Patana School was founded in 1957 to provide a British-style education for the children of English-speaking expatriates and othe ...

, graduating in 2014. He attended the

California Institute of the Arts The California Institute of the Arts (CalArts) is a Private university, private art school in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for ...

, graduating with a BFA in animation in 2018.

Career

Siranudh founded Sea You Strong, an ocean conservation volunteer initiative. On 2 January 2024, he was appointed as an unpaid advisor to the director-general of the Department of National Parks.

"Ni hao" controversy and resignation

In April 2025, Siranudh posted a video confronting two Russian tourists who had directed the Chinese phrase "ni hao" at him in Krabi. The video led to public outcry over the treatment of workers in Thailand's tourism industry, and allegations that the phrase was racist. On 12 April 2025, Siranudh publicly resigned from his position. On 19 April 2025, Department of National Parks staff listed 6 allegations against Siranudh, including "frequently reprimanded tourists, guides, boat operators, and local business owners" and "regularly posted content on his personal platforms showcasing apparent involvement in official marine conservation activities". On 21 April 2025, the Department of National Parks was set to dismiss him from his advisory position, citing "inappropriate behavior".

References

{{DEFAULTSORT:Scott, Siranudh Living people Year of birth missing (living people) Siranudh Scott Siranudh Scott California Institute of the Arts alumni Siranudh Scott