Siobhan Reddy is the studio director of

Media Molecule Media Molecule Ltd. is a British video game developer based in Guildford, Surrey. Founded in 2006 by Mark Healey, Alex Evans, David Smith, and Kareem Ettouney, Sony Computer Entertainment acquired the firm in 2010. It became part of SCE Worldw ...

, a video game development studio based in

Guildford Guildford () is a town in west Surrey, around southwest of central London. As of the 2011 census, the town has a population of about 77,000 and is the seat of the wider Borough of Guildford, which had around inhabitants in . The name "Guildf ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, most famous for their debut title ''

LittleBigPlanet ''LittleBigPlanet'' (stylized as ''LittleBIGPlanet''; abbreviated ''LBP'') is a puzzle platform video game series created and produced by British developer Media Molecule and published by Sony Interactive Entertainment. Most games in the seri ...

''.

Biography

Reddy was born in

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...

, but grew up in

Campbelltown, New South Wales Campbelltown is a suburb located on the outskirts of the metropolitan area of Sydney, New South Wales, Australia. It is located in Greater Western Sydney south-west of the Sydney central business district by road. Campbelltown is the admi ...

in Australia. She attended Macarthur Anglican School in New South Wales, where she became interested in filmmaking and technology. She moved to the

at the age of 18 to start work as a production assistant at

Perfect Entertainment Perfect Entertainment was an independent British computer game developer, which ceased production in 1999. It began in 1991 as Teeny Weeny Games headed by Angela Sutherland but changed names when merging exclusively with Gregg Barnett's Perfect ...

. In 1999, she started to work at

Criterion Games Criterion Games is a British video game developer based in Guildford. Founded in January 1996 as a division of Criterion Software, it was owned by Canon Inc. until Criterion Software was sold to Electronic Arts in October 2004. Many of Crite ...

, and then left in 2006 to join the newly formed

along with

Mark Healey Mark Healey is a British video game developer from Ipswich, Suffolk. Healey started his career making games for the Commodore 64 home computer – his first published game was ''KGB Super Spy'' for Codemasters, which led to developing the educati ...

, Alex Evans, David Smith and

Kareem Ettouney Media Molecule Ltd. is a British video game developer based in Guildford, Surrey. Founded in 2006 by Mark Healey, Alex Evans, David Smith, and Kareem Ettouney, Sony Computer Entertainment acquired the firm in 2010. It became part of SCE Worldwi ...

. At Media Molecule, Reddy took up the role of executive producer, but in 2009 she was named studio director. She is persistent in her desires to see more women working in games, and for games to address the needs of their female audiences more.

Awards

In 2009, she won the Production Award at the first ever Microsoft Women in Gaming Awards, and at the same awards in 2014 she won the Innovator Award. In 2013, she was named one of the 100 most powerful women in the UK by BBC's ''

Woman's Hour ''Woman's Hour'' is a radio magazine programme broadcast in the United Kingdom on the BBC Light Programme, BBC Radio 2, and later BBC Radio 4. It has been on the air since 1946. History Created by Norman Collins and originally presented by ...

'', and ''Australian Woman of the Year'' by

Qantas Qantas Airways Limited ( ) is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the List of airlines by foundation date, world's third-oldest airline sti ...

. In 2014, she was named in Fortune's ''10 Powerful Women in Gaming'' and shortlisted in The Hospital Club's hclub100 awards, celebrating the 100 most influential and innovative people working across Britain's creative industries. In 2019, she is listed as one of the 100 most influential women in video games in the UK games industry by Gamesindustry.biz. Reddy was given the

BAFTA Fellowship The BAFTA Fellowship, or the Academy Fellowship, is a lifetime achievement award presented by the British Academy of Film and Television Arts (BAFTA) in recognition of "outstanding achievement in the art forms of the moving image". The award is t ...

award in 2021 for "her pioneering work on advocacy for diversity, inclusion and creative and collaborative working culture".

References

External links

Media Molecule official site
Living people Media Molecule Women video game developers 1979 births BAFTA fellows {{Videogame-bio-stub