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Single-source publishing, also known as single-sourcing publishing, is a
content management Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...
method which allows the same source content to be used across different forms of
media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
and more than one time.Single-Source Publishing with Flare
Copyright © 2010 WritersUA. Published November 16, 2010; accessed June 11, 2013.
The labor-intensive and expensive work of
editing Editing is the process of selecting and preparing written language, written, Image editing, visual, Audio engineer, audible, or Film editing, cinematic material used by a person or an entity to convey a message or information. The editing p ...
need only be carried out once, on only one document;Barry Schaeffer
Single-Source Publishing: Creating Customized Output
CMS Wire, 3 April 2012. Accessed 10 June 2013.
that source document (the
single source of truth In information science and information technology, single source of truth (SSOT) architecture, or single point of truth (SPOT) architecture, for information systems is the practice of structuring information models and associated data schemas s ...
) can then be stored in one place and reused. This reduces the potential for error, as corrections are only made one time in the source document. The benefits of single-source publishing primarily relate to the editor rather than the
user Ancient Egyptian roles * User (ancient Egyptian official), an ancient Egyptian nomarch (governor) of the Eighth Dynasty * Useramen, an ancient Egyptian vizier also called "User" Other uses * User (computing), a person (or software) using an ...
. The user benefits from the consistency that single-sourcing brings to terminology and information. This assumes the content manager has applied an organized
conceptualization A concept is an abstract idea that serves as a foundation for more concrete principles, thoughts, and beliefs. Concepts play an important role in all aspects of cognition. As such, concepts are studied within such disciplines as linguistics, psy ...
to the underlying content (A poor conceptualization can make single-source publishing less useful). Single-source publishing is sometimes used synonymously with multi-channel publishing though whether or not the two terms are synonymous is a matter of discussion.Single-Source & Multi-Channel Publishing
. © 2013 Mekon, accessed 23 June 2013.


Definition

While there is a general definition of single-source publishing, there is no single official delineation between single-source publishing and multi-channel publishing, nor are there any official governing bodies to provide such a delineation. Single-source publishing is most often understood as the creation of one source document in an authoring tool and converting that document into different
file format A file format is a Computer standard, standard way that information is encoded for storage in a computer file. It specifies how bits are used to encode information in a digital storage medium. File formats may be either proprietary format, pr ...
s or human
language Language is a structured system of communication that consists of grammar and vocabulary. It is the primary means by which humans convey meaning, both in spoken and signed language, signed forms, and may also be conveyed through writing syste ...
s (or both) multiple times with minimal effort. Multi-channel publishing can either be seen as synonymous with single-source publishing, or similar in that there is one source document but the process itself results in more than a mere reproduction of that source.


History

The origins of single-source publishing lie, indirectly, with the release of
Windows 3.0 Windows 3.0 is the third major release of Microsoft Windows, launched on May 22, 1990. It introduces a new graphical user interface (GUI) that represents applications as clickable icons, instead of the list of file names in its predecessors. ...
in 1990.Bob Boiko
Content Management Bible
pg. 162.
Hoboken Hoboken ( ; ) is a city in Hudson County in the U.S. state of New Jersey. Hoboken is part of the New York metropolitan area and is the site of Hoboken Terminal, a major transportation hub. As of the 2020 United States census, the city's popula ...
:
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2005.
With the eclipsing of
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few op ...
by
graphical user interface A graphical user interface, or GUI, is a form of user interface that allows user (computing), users to human–computer interaction, interact with electronic devices through Graphics, graphical icon (computing), icons and visual indicators such ...
s, help files went from being unreadable text along the bottom of the screen to hypertext systems such as
WinHelp Microsoft WinHelp is a proprietary format for online help files that can be displayed by the Microsoft Help browser ''winhelp.exe'' or ''winhlp32.exe''. The file format is based on Rich Text Format (RTF). It remained a popular Help platform from ...
. On-screen help interfaces allowed software companies to cease the printing of large, expensive help manuals with their products, reducing costs for both producer and consumer. This system raised opportunities as well, and many developers fundamentally changed the way they thought about publishing. Writers of
software documentation Software documentation is written text or illustration that accompanies computer software or is embedded in the source code. The documentation either explains how the software operates or how to use it, and may mean different things to people in ...
did not simply move from being writers of traditional bound books to writers of
electronic publishing Electronic publishing (also referred to as e-publishing, digital publishing, or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the ed ...
, but rather they became authors of central documents which could be reused multiple times across multiple formats. The first single-source publishing project was started in 1993 by Cornelia Hofmann at
Schneider Electric Schneider Electric SE is a French multinational corporation that specializes in digital automation and energy management. Registered as a Societas Europaea, Schneider Electric is a ''Fortune'' Global 500 company, publicly traded on the Euronex ...
in
Seligenstadt Seligenstadt is a town in the Offenbach district in the ''Regierungsbezirk'' of Darmstadt in Hesse, Germany. Seligenstadt is one of Germany's oldest towns and was already of great importance in Carolingian times. Geography Location Seligenstadt ...
, using software based on
Interleaf Interleaf, Inc. was a company that created computer software products for the technical publishing creation and distribution process. Founded in 1981, its initial product was the first commercial document processor that integrated text and graphi ...
to automatically create paper documentation in multiple languages based on a single original source file.
XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing data. It defines a set of rules for encoding electronic document, documents in a format that is both human-readable and Machine-r ...
, developed during the mid- to late-1990s, was also significant to the development of single-source publishing as a method. XML, a markup language, allows developers to separate their documentation into two layers: a shell-like layer based on presentation and a core-like layer based on the actual written content. This method allows developers to write the content only one time while switching it in and out of multiple different formats and delivery methods. In the mid-1990s, several firms began creating and using single-source content for technical documentation (Boeing Helicopter, Sikorsky Aviation and Pratt & Whitney Canada) and user manuals (Ford owners manuals) based on tagged SGML and XML content generated using the Arbortext Epic editor with add-on functions developed by a contractor. The concept behind this usage was that complex, hierarchical content that did not lend itself to discrete componentization could be used across a variety of requirements by tagging the differences within a single document using the capabilities built into SGML and XML. Ford, for example, was able to tag its single owner's manual files so that 12 model years could be generated via a resolution script running on the single completed file. Pratt & Whitney, likewise, was able to tag up to 20 subsets of its jet engine manuals in single-source files, calling out the desired version at publication time.
World Book Encyclopedia The ''World Book Encyclopedia'' is an American encyclopedia. ''World Book'' was first published in 1917. Since 1925, a new edition of the encyclopedia has been published annually. Although published online in digital form for a number of years, ...
also used the concept to tag its articles for American and British versions of English. Starting from the early 2000s, single-source publishing was used with an increasing frequency in the field of
technical translation Technical translation is a type of specialized translation involving the translation of documents produced by technical writers (owner's manuals, user guides, etc.), or more specifically, texts which relate to technological subject areas or texts w ...
. It is still regarded as the most efficient method of publishing the same material in different languages. Once a printed manual was translated, for example, the online help for the software program which the manual accompanies could be automatically generated using the method.
Metadata Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive ...
could be created for an entire manual and individual pages or files could then be translated from that metadata with only one step, removing the need to recreate information or even database structures. Although single-source publishing is now decades old, its importance has increased urgently as of the 2010s. As consumption of information products rises and the number of target audiences expands, so does the work of developers and content creators. Within the industry of software and its documentation, there is a perception that the choice is to embrace single-source publishing or render one's operations obsolete.


Criticism

Editors using single-source publishing have been criticized for below-standard work quality, leading some critics to describe single-source publishing as the "conveyor belt assembly" of content creation. While heavily used in technical translation, there are risks of error in regard to indexing. While two words might be
synonym A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. For example, in the English language, the words ''begin'', ''start'', ''commence'', and ''initiate'' are a ...
s in English, they may not be synonyms in another language. In a document produced via single-sourcing, the index will be translated automatically and the two words will be rendered as synonyms. This is because they are synonyms in the source language, while in the target language they are not.


See also

*
Content management Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...
*
Darwin Information Typing Architecture The Darwin Information Typing Architecture (DITA) specification defines a set of document types for authoring and organizing topic-oriented information, as well as a set of mechanisms for combining, extending, and constraining document types. It ...
*
EPUB EPUB is an e-book file format that uses the ".epub" file extension. The term is short for ''electronic publication'' and is sometimes stylized as ''ePUB''. EPUB is supported by many e-readers, and compatible software is available for most smart ...
*
Markup language A markup language is a Encoding, text-encoding system which specifies the structure and formatting of a document and potentially the relationships among its parts. Markup can control the display of a document or enrich its content to facilitate au ...
*
DocBook DocBook is a Semantics (computer science), semantic markup language for technical documentation. It was originally intended for writing technical documents related to computer hardware and software, but it can be used for any other sort of docume ...


List of single-source publishing tools

*
Adobe FrameMaker Adobe FrameMaker is a document processor designed for writing and editing large or complex documents, including structured documents. It was originally developed by Frame Technology Corporation, which was bought by Adobe. Overview FrameMaker ...
*
Adobe RoboHelp Adobe RoboHelp is a help authoring tool developed and published by Adobe Inc. for Windows. RoboHelp was created by Gen Kiyooka, and Blue Sky Software released version 1.0 in January 1992. Blue Sky Software was founded in 1990 and changed its n ...
*
Apache Cocoon Apache Cocoon, usually abbreviated as Cocoon, is a web application framework built around the concepts of Pipeline, separation of concerns, and component-based web development. The framework focuses on XML and XSLT publishing and is built usin ...
* Apache Forrest *
Altova Altova is a commercial software development company with headquarters in Beverly, MA, United States and Vienna, Austria, that produces integrated XML, JSON, database, UML, and data management software development tools. Company Altova was fou ...
*
Booktype Booktype is a free and open source software for authoring, collaborating, editing, and publishing books to PDF, ePub, .mobi, and HTML formats. It was launched by Sourcefabric in February 2012 when Booktype evolved from the Booki software, which ...

ClickHelp
*
DocBook XSL The DocBook XSL stylesheets are a set of XSLT stylesheets for the XML-based DocBook language. Purpose DocBook is a semantic markup language. That is, it specifies the meaning of the elements in a document, not how they are intended to be present ...
*
DITA Open Toolkit DITA Open Toolkit (DITA-OT) is an open-source publishing engine for content authored in the Darwin Information Typing Architecture ( DITA). The toolkit's extensible plug-in mechanism allows users to add their own transformations and customize the ...
* GNU Texinfo
Heretto
* Help & Manual *
HelpNDoc HelpNDoc ( ) is a Windows-based help authoring tool published by French companIBE Software Features HelpNDoc allows the writer to create a single source text which it then converts to a number of target formats such as: * CHM ( HTML Help) * ...
* MadCap Flare *
Oxygen XML editor The Oxygen XML Editor (styled ''<oXygen/>'') is a multi-platform XML editor, XSLT/ XQuery debugger and profiler with Unicode support. It is a Java application so it can run in Windows, Mac OS X, and Linux. It also has a version that can r ...

Paligo

RWS Tridion Docs
* Scenari *
Sphinx A sphinx ( ; , ; or sphinges ) is a mythical creature with the head of a human, the body of a lion, and the wings of an eagle. In Culture of Greece, Greek tradition, the sphinx is a treacherous and merciless being with the head of a woman, th ...

Typefi
* XPLM Publisher


References


Further reading

* * * * {{cite book , last = Maler , first = Eve , author2=Jeanne El Andaloussi , title = Developing SGML DTDs: From Text to Model to Markup , publisher = Prentice Hall PTR , date = 1995-12-15 , pages = 560 , isbn = 0-13-309881-8 (the "bible" for Data Modeling)


External links


Planning a Single Source Publishing Application for Business Documents
(A paper presented by Peter Meyer at OpenPublish, Sydney, on 29 July 2005)
Single-source publishing in multiple formats for different output devices


* ttp://www.stcsig.org/ss Society for Technical Communication Single-sourcing Special Interest Group
What Is Single Source Publishing?
at WiseGeek

(Articles about Information Development and Single Source Publishing) Technical communication Computer file systems Data management