Singha (;
RTGS: ''Sing'') is a
pale lager beer manufactured in
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
by the Singha Corporation Co. Ltd., a subsidiary of its parent company,
Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by
King Rama VIII by allowing the royal
Garuda symbol on the bottle. It is available in over 50 countries worldwide
in both standard (5% ABV) and light (3.8%) versions. Singha is brewed with 100% barley malt, three kinds of hops from Europe, and 100% artesian water. The brew is golden yellow in color, full-bodied, and rich in taste. It is packaged in bottles (330 ml and 630 ml), cans (330 ml and 490 ml), and on tap.
Sponsorship
Football
Singha has sponsored
Chelsea F.C. from 2010 to 2022.
In August 2015, Singha announced a three-year partnership with
Leicester City F.C. as the club's official platinum partner and exclusive beer partner. The deal also includes Singha become the official sponsor of the
Spion Kop Stand.
Motorsport
Singha became the official beer sponsor of the
MotoGP World Championship in 2014.
Singha has been the sponsor of
Finnish racing driver and
2007 Formula One World Champion Kimi Räikkönen since 2015. With Räikkönen's partnership, Singha has appeared on the car liveries of
Scuderia Ferrari
Scuderia Ferrari (; ), currently racing under Scuderia Ferrari HP, is the racing division of luxury Italian auto manufacturer Ferrari and the racing team that competes in Formula One racing. The team is also known by the nickname "the Pranc ...
and
Alfa Romeo F1 Team.
Snooker
Singha sponsors a number of Thai snooker players competing in the
World Snooker Tour, including the women's world number one,
Mink Nutcharut.
Theatre
In 2024 Singha began sponsoring PigPen Productions. The sponsorship began from partnering over PigPen's ''Deuteronomy'' at the
Riverside Studio’s Bitesize Festival.
References
External links
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Beer in Thailand
Thai drink brands
Beer brands
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