Simply Beverages (also known as the Simply Orange Juice Company) is an American fruit juice company based in Apopka, Florida that was founded in 2001 and is a brand of

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

. It makes several not-from-concentrate

orange juice Orange juice is a liquid extract of the orange (fruit), orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. As ...

s and other

fruit juices Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such a ...

that are sold refrigerated in a clear

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo or milk. They range in sizes, from very ...

with a green twist top and large green

seal Seal may refer to any of the following: Common uses * Pinniped, a diverse group of semi-aquatic marine mammals, many of which are commonly called seals, particularly: ** Earless seal, also called "true seal" ** Fur seal ** Eared seal * Seal ( ...

. The bottles have a wide body that starts tapering to a narrow neck at the top of the label. The company, Simply Orange, is a major buyer of Florida oranges for its orange juice but also imports orange juice from Brazil and Mexico. It uses a computer-modeled system to blend the juice sources for a uniform taste throughout the year.

History

The company was founded in 2001 by

Minute Maid Minute Maid is an American brand of drink, beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy (juice), Cappy brand in Central E ...

, launching three varieties of "Simply Orange" in the

Northeastern United States The Northeastern United States (also referred to as the Northeast, the East Coast, or the American Northeast) is List of regions of the United States, census regions United States Census Bureau. Located on the East Coast of the United States, ...

: "''Original"'', "''Original with Calcium"'' and "''Grove Made"''. By 2003, the company expanded to the

Southeastern United States The Southeastern United States, also known as the American Southeast or simply the Southeast, is a geographical List of regions in the United States, region of the United States located in the eastern portion of the Southern United States and t ...

and achieved national distribution, adding a fourth variety "''Country Stand with Calcium"'' in 2004. In 2006, the "Simply" line expanded with the launch of "Simply Lemonade" and "Simply Limeade". The Simply Orange Juice Company announced the addition of "Simply Grapefruit" in August 2007 and began shipping to retailers in mid-September. "Simply Orange with Mango" and "Simply Orange with Pineapple" were added in mid-August 2008. In February 2009, "Simply Lemonade with Raspberry" became available. In January 2012, "Simply Cranberry Cocktail" and "Simply Lemonade with Mango" were released. The company introduced "Simply Peach" and "Simply Lemonade with Strawberry" in 2017. In 2018, the size of the 59oz bottles was reduced to 52oz to reduce production costs. The company also launched the "Simply Light" brand with fewer calories and less sugar in the same year. In 2025, the company launched the "Simply Pop" brand, a line of self-stable, fruit-flavored prebiotic sodas.

Controversy

In January 2023, a consumer class-action lawsuit was filed against the Simply Orange Juice Company, alleging that the company falsely markets its “Simply Tropical Juice” as all-natural while withholding information on its high

PFAS Per- and polyfluoroalkyl substances (also PFAS, PFASs, and informally referred to as "forever chemicals") are a group of synthetic organofluorine chemical compounds that have multiple fluorine atoms attached to an alkyl chain; there are 7 millio ...

(per- and poly-fluoroalkyl substances) content.

Products

A list of all of the Simply Orange Juice Company's known products. * Simply Orange Pulp Free (100% juice) *Simply Orange Pulp Free with Calcium + Vitamin D *Simply Orange High Pulp *Simply Orange Medium Pulp with Calcium + Vitamin D *Simply Orange Low Acid *Simply Orange with Mango *Simply Orange with Pineapple *Simply Orange with Banana *Simply Orange with Tangerine *Simply Lemonade (10% lemon juice - It has recently gone from 11% to 10%) *Simply Lemonade with Raspberry *Simply Lemonade with Mango *Simply Lemonade with Blueberry *Simply Limeade (12% lime juice) *Simply Grapefruit (100% juice) *Simply Apple (100% juice) *Simply Cranberry Cocktail (27% cranberry juice) *Simply Fruit Punch (pineapple, cherry, and cranberry, 15% juice) *Simply Tropical (pineapple, mango, lemon, 15% juice) *Simply Mixed Berry (cranberry, strawberry, blueberry, and raspberry, 10% juice) *Simply Peach *Simply Lemonade with Strawberry *Simply Light Orange *Simply Light Lemonade *Simply Pineapple *Simply Pineapple with Coconut *Simply Watermelon *Simply Smoothie Strawberry Banana *Simply Smoothie Mango Pineapple *Simply Smoothie Orchard Berry *Simply Almond Unsweetened *Simply Almond Original *Simply Almond Vanilla *Simply Oat Original *Simply Oat Creamy *Simply Oat Vanilla *Simply Pop (Strawberry, Pineapple Mango, Fruit Punch, Lime, Citrus Punch)

Advertising

Actor

Donald Sutherland Donald McNichol Sutherland (17 July 1935 – 20 June 2024) was a Canadian actor. With a career spanning six decades, he received List of awards and nominations received by Donald Sutherland, numerous accolades, including a Primetime Emmy Award ...

was the

voice The human voice consists of sound made by a human being using the vocal tract, including talking, singing, laughing, crying, screaming, shouting, humming or yelling. The human voice frequency is specifically a part of human sound produ ...

of commercials for the Simply brand of juices and juice drinks from 2002 until his death in 2024.

References

External links