SimplySiti Sdn. Bhd., (written in

all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in ...

) is a Malaysian cosmetic company founded by a Malaysian singer,

Siti Nurhaliza Dato' Sri Hajah Siti Nurhaliza Tarudin ( Jawi: سيتي نورهاليزا بنت تارودين ; IPA: ; born 11 January 1979) is a Malaysian singer, songwriter, actress and businesswoman with more than 300 local and international awards. S ...

in March 2010 with the headquarters in

Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

. The brand's name was derived from the word “simplicity”.

History

Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end, and the production of her branded tea was stopped in March to focus more on SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with

AC Nielsen The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...

to study the market and target customers. The cosmetics are produced in

Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republi ...

. with the incorporation of

nanotechnology Nanotechnology, also shortened to nanotech, is the use of matter on an atomic, molecular, and supramolecular scale for industrial purposes. The earliest, widespread description of nanotechnology referred to the particular technological goal o ...

. Before being released into the market, SimplySiti received

Halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...

status from Jabatan Kemajuan Islam Malaysia (

JAKIM Islam in Malaysia is represented by the Shafi‘i school of Sunni jurisprudence.

) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal. Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles. Marketing strategies include availability of the products over 200

Watsons Watsons () is a Hong Kong health care and beauty care chain store in Asia and Europe. It is the flagship health and beauty brand of the A.S. Watson Group, which is majority owned by CK Hutchison Holdings. It operates near 8,000 stores and ...

Guardian Guardian usually refers to: * Legal guardian, a person with the authority and duty to care for the interests of another * ''The Guardian'', a British daily newspaper (The) Guardian(s) may also refer to: Places * Guardian, West Virginia, Unite ...

and

Jusco is the acronym for Japan United Stores Company, a chain of "general merchandise stores" (or hypermarket) and the largest of its type in Japan. The various JUSCO companies are subsidiaries of the ÆON supermarket chain. The JUSCO name was adopt ...

outlets throughout Malaysia, with its first kiosk at the

JB Sentral Johor Bahru Sentral (also known as JB Sentral) is an integrated transport hub in Bukit Chagar, Johor Bahru, Johor, Malaysia. Inaugurated on 21 October 2010, it replaced the closed Johor Bahru railway station located 200m south of it. As part ...

in Johor Bahru and there are plans for promoting the products to

Brunei Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi alphabet, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely sur ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

and

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

countries. In July, Siti signed a contract a British toiletries company,

Standard Soap Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object th ...

for producing SimplySiti new products such as shampoo, anti-perspirant and other toiletries for release in February 2011, which could worth up to £5 million for the first three to four years. A limited gold edition of SimplySiti products with her signature was released in late August especially for

Hari Raya Aidilfitri , nickname = Festival of Breaking the Fast, Lesser Eid, Sweet Eid, Sugar Feast , observedby = Muslims , type = Islamic , longtype = Islamic , significance = Commemoration to mark the end of fasting in Ramadan , date ...

and a month later, a new collection known as "SimplySiti Glam Red" was released with five new hues for the lipstick collection. Siti Nurhaliza - SimplySiti Kuching 2010

Siti Nurhaliza - SimplySiti Kuching 2010

Promotion

Siti was personally involved with the promotion of the products including starring in the product's television commercials and touring malls around Malaysia where she also released a theme song for the SimplySiti products, ''Rahsiaku Kini Milikmu'' (It Used To Be My Secret, Now It's Yours).

References

External links

* {{DEFAULTSORT:Simplysiti 2010 establishments in Malaysia Malaysian companies established in 2010 Cosmetics companies of Malaysia Malaysian brands Privately held companies of Malaysia Siti Nurhaliza

History

Promotion

See also

References

External links