Simba Chips (commonly referred to simply as Simba) is a popular South African brand of
potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the
Swahili
Swahili may refer to:
* Swahili language, a Bantu language officially used in Tanzania, Kenya and Uganda and widely spoken in the African Great Lakes.
* Swahili people, an ethnic group in East Africa.
* Swahili culture, the culture of the Swahili p ...
word for "lion" and the product's mascot is an adult male
African Lion
The lion (''Panthera leo'') is a large cat of the genus '' Panthera'', native to Sub-Saharan Africa and India. It has a muscular, broad-chested body; a short, rounded head; round ears; and a dark, hairy tuft at the tip of its tail. It is ...
.
History
Having successfully marketed
Ouma Rusks in the 1940s and 1950s, the Greyvensteyn family were looking for ways to diversify their family business. In 1955, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas. It was there that he met a man called
Herman Lay
Herman Warden Lay (March 6, 1909 – December 6, 1982) was an American businessman who was involved in potato chip manufacturing with his eponymous brand of Lay's potato chips. He started H.W. Lay Co., Inc., now part of the Frito-Lay corporati ...
– the co-founder of
Frito-Lay
Frito-Lay, Inc. (; ) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two companies, Fritos, the Frito Company and Lay's, H.W. Lay & Company, that merged in 1961. Frito-Lay itself merg ...
, the largest chip company in the world. The two men struck up a friendship, and Leon travelled on to the United States where he saw a potato chip factory in action.
References
Food and drink companies of South Africa
Brand name potato chips and crisps
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