Silvano Campeggi
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Silvano "Nano" Campeggi (; January 23, 1923 – August 29, 2018) was an Italian artist who designed and produced the artwork for the posters of many classic
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...
films. His iconic images are associated with the golden era of Hollywood and Campeggi is now generally regarded as the most important graphic artist and poster designer in the history of American cinema.


Early life

Campeggi's father, a printer and typesetter, exposed him to the world of graphics and design. He attended the
art school An art school is an educational institution with a primary focus on practice and related theory in the visual arts and design. This includes fine art – especially illustration, painting, contemporary art, sculpture, and graphic design. T ...
at Porta Romana, Florence, studying under accomplished painters of the time such as Ottone Rosai and Ardengo Soffici.


Hollywood career

Campeggi's first career breakthrough came with a
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
commission from the
American Red Cross The American National Red Cross is a Nonprofit organization, nonprofit Humanitarianism, humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. Clara Barton founded ...
to paint the portraits of American soldiers before they returned home. This deepened his understanding of American music, film and culture. After the war he moved to
Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...
, where he was approached by
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures, commonly shortened to MGM or MGM Studios) is an American Film production, film and television production and film distribution, distribution company headquartered ...
for whom he produced the poster for ''
Gone with the Wind Gone with the Wind most often refers to: * Gone with the Wind (novel), ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell * Gone with the Wind (film), ''Gone with the Wind'' (film), the 1939 adaptation of the novel Gone with the Wind ...
.'', with
Clark Gable William Clark Gable (February 1, 1901November 16, 1960) was an American actor often referred to as the "King of Cinema of the United States, Hollywood". He appeared in more than 60 Film, motion pictures across a variety of Film genre, genres dur ...
holding
Vivien Leigh Vivien Leigh ( ; born Vivian Mary Hartley; 5 November 1913 – 8 July 1967), styled as Lady Olivier after 1947, was a British actress. After completing her drama school education, Leigh appeared in small roles in four films in 1935 and progress ...
in passionate embrace while
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burned in the background.Nash, Margo (30 October 2005)
Forget the Movies, Savor the Posters
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''
In the following decades, Campeggi designed and produced the poster and advertising graphics for over 3000 films, working not only under contract with the MGM studios, but also with
Warner Brothers Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
,
Paramount Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. **Paramount Picture ...
,
Universal Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company that is a subsidiary of Comcast ** Universal Animation Studios, an American Animation studio, and a subsidiary of N ...
,
Columbia Pictures Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
,
United Artists United Artists (UA) is an American film production and film distribution, distribution company owned by Amazon MGM Studios. In its original operating period, it was founded in February 1919 by Charlie Chaplin, D. W. Griffith, Mary Pickford an ...
,
RKO RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, is an American film production and distribution company, historically one of the "Big Five" film studios of Hollywood's Golden Age. The business was formed after the Kei ...
,
Twentieth-Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film production and distribution company owned by the Walt Disney Studios, the film studios division of the Disney Entertainment business segment of the Walt Disney Comp ...
and several other movie studios. Sixty-four of the films he illustrated won
Oscar Oscar, OSCAR, or The Oscar may refer to: People and fictional and mythical characters * Oscar (given name), including lists of people and fictional characters named Oscar, Óscar or Oskar * Oscar (footballer, born 1954), Brazilian footballer ...
s, including ''
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'', ''
Ben-Hur Ben-Hur or Ben Hur may refer to: Fiction *'' Ben-Hur: A Tale of the Christ'', an 1880 novel by American general and author Lew Wallace ** ''Ben-Hur'' (play), a play that debuted on Broadway in 1899 ** ''Ben Hur'' (1907 film), a one-reel silent ...
'', ''
Singin' in the Rain ''Singin' in the Rain'' is a 1952 American musical romantic comedy film directed and choreographed by Gene Kelly and Stanley Donen, starring Kelly, Donald O'Connor and Debbie Reynolds, and featuring Jean Hagen, Millard Mitchell, Rita Moreno a ...
'', ''
An American in Paris ''An American in Paris'' is a jazz-influenced symphonic poem (or tone poem) for orchestra by American composer George Gershwin first performed in 1928. It was inspired by the time that Gershwin had spent in Paris and evokes the sights and en ...
'', ''
West Side Story ''West Side Story'' is a Musical theatre, musical conceived by Jerome Robbins with music by Leonard Bernstein, lyrics by Stephen Sondheim, and a Book (musical theatre), book by Arthur Laurents. Inspired by William Shakespeare's play ''Romeo an ...
'', ''
Exodus Exodus or the Exodus may refer to: Religion * Book of Exodus, second book of the Hebrew Torah and the Christian Bible * The Exodus, the biblical story of the migration of the ancient Israelites from Egypt into Canaan Historical events * Ex ...
'', '' Breakfast at Tiffany's'', and '' Gigi''. Many of his images of Hollywood actresses are instantly recognizable:
Liza Minnelli Liza May Minnelli ( ; born March 12, 1946) is an American actress, singer, and dancer. Known for her commanding stage presence and powerful alto singing voice, Minnelli has received numerous accolades including an Academy Award, a BAFTA Award, ...
in derby hat and black stockings,
Elizabeth Taylor Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was an English and American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 19 ...
,
Lauren Bacall Betty Joan Perske (September 16, 1924 – August 12, 2014), professionally known as Lauren Bacall ( ), was an American actress. She was named the AFI's 100 Years...100 Stars, 20th-greatest female star of classic Hollywood cinema by the America ...
in beret and cape,
Ava Gardner Ava Lavinia Gardner (December 24, 1922 – January 25, 1990) was an American actress during the Golden Age of Hollywood. She first signed a contract with Metro-Goldwyn-Mayer in 1941 and appeared mainly in small roles until she drew critics' att ...
,
Rita Hayworth Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918May 14, 1987) was an American actress, dancer, and Pin-up model, pin-up girl. She achieved fame in the 1940s as one of the top stars of the Classical Hollywood cinema, Golden Age of ...
,
Sophia Loren Sofia Costanza Brigida Villani Scicolone (; born 20 September 1934), known professionally as Sophia Loren ( , ), is an Italian actress, active in her native country and the United States. With a career spanning over 70 years, she is one of the ...
. Equally, he portrayed the male stars:
Marlon Brando Marlon Brando Jr. (April 3, 1924 – July 1, 2004) was an American actor. Widely regarded as one of the greatest cinema actors of the 20th century,''Movies in American History: An Encyclopedia''
astride his motorcycle as "The Wild One", a bare-chested
James Dean James Byron Dean (February 8, 1931September 30, 1955) was an American actor. He became one of the most influential figures in Hollywood in the 1950s, despite a career that lasted only five years. His impact on cinema and popular culture was p ...
,
John Wayne Marion Robert Morrison (May 26, 1907 – June 11, 1979), known professionally as John Wayne, was an American actor. Nicknamed "Duke", he became a Pop icon, popular icon through his starring roles in films which were produced during Hollywood' ...
neckerchief and cowboy hat,
Humphrey Bogart Humphrey DeForest Bogart ( ; December 25, 1899 – January 14, 1957), nicknamed Bogie, was an American actor. His performances in classic Hollywood cinema made him an American cultural icon. In 1999, the American Film Institute selected Bogart ...
in his white dinner jacket. Many of Campeggi's subjects became close personal friends. Ava Gardner asked him to accompany her down the
red carpet A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions, and has in recent decades been extended to use by Very Important Person, VIPs and celebrity, celebrities at formal events. History ...
at one of her movie premieres. His wife recounted a story of Elizabeth Taylor lending her maternity clothes after having just given birth herself. He described
Marilyn Monroe Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
, whom he first painted in the early 1950s, as "my icon and surely the most enchanting woman I have ever met."


Return to Italy

In the 1970s when film poster illustration lost impact in the face of television and newspaper advertising, Campeggi returned to Florence. There he painted a series of 50 images depicting
Siena Siena ( , ; traditionally spelled Sienna in English; ) is a city in Tuscany, in central Italy, and the capital of the province of Siena. It is the twelfth most populated city in the region by number of inhabitants, with a population of 52,991 ...
's
Palio Palio is the name given in Italy to an annual athletic contest, very often of a historical character, pitting the neighbourhoods of a town or the hamlets of a ''comune'' against each other. Typically, they are fought in costume and commemorate so ...
horse race (2001). Another series of 50 images "I Have Seen the Rush of Jousts" (2003) was commissioned by the city of
Arezzo Arezzo ( , ; ) is a city and ''comune'' in Italy and the capital of the Province of Arezzo, province of the same name located in Tuscany. Arezzo is about southeast of Florence at an elevation of Above mean sea level, above sea level. As of 2 ...
to celebrate the Jousting Tournaments of Saracen, the title taken from ''
Dante's Inferno ''Inferno'' (; Italian for ' Hell') is the first part of Italian writer Dante Alighieri's 14th-century narrative poem '' The Divine Comedy'', followed by and . The ''Inferno'' describes the journey of a fictionalised version of Dante himsel ...
''. Campeggi's other important commissions included the painting of five large battle scenes from the Italian
Risorgimento The unification of Italy ( ), also known as the Risorgimento (; ), was the 19th century political and social movement that in 1861 ended in the annexation of various states of the Italian peninsula and its outlying isles to the Kingdom of ...
on behalf of the
Carabinieri The Carabinieri (, also , ; formally ''Arma dei Carabinieri'', "Arm of Carabineers"; previously ''Corpo dei Carabinieri Reali'', "Royal Carabineers Corps") are the national gendarmerie of Italy who primarily carry out domestic and foreign poli ...
police force (early 1970s); a portrait of the
Italian Resistance The Italian Resistance ( ), or simply ''La'' , consisted of all the Italy, Italian Resistance during World War II, resistance groups who fought the occupying forces of Nazi Germany and the fascist collaborationists of the Italian Social Republic ...
hero
Salvo D'Acquisto Salvo Rosario Antonio D'Acquisto (15 October 1920 – 23 September 1943) was a member of the Italian ''Carabinieri'' during the Second World War. After Italy surrendered in September 1943 to the Allies of World War II, Allies of World War II ...
which appeared as an Italian
postage stamp A postage stamp is a small piece of paper issued by a post office, postal administration, or other authorized vendors to customers who pay postage (the cost involved in moving, insuring, or registering mail). Then the stamp is affixed to the f ...
(1975); a series of 35 images for the City of Florence depicting their traditional "Calcio Storico" soccer match (1997); and the creation of one of the Stations of the Cross for the rededication of the city of
Assisi Assisi (, also ; ; from ; Central Italian: ''Ascesi'') is a town and comune of Italy in the Province of Perugia in the Umbria region, on the western flank of Monte Subasio. It is generally regarded as the birthplace of the Latin poet Prope ...
(2004). Campeggi's best known work in Italy may be the Portrait of
Garibaldi Giuseppe Maria Garibaldi ( , ;In his native Ligurian language, he is known as (). In his particular Niçard dialect of Ligurian, he was known as () or (). 4 July 1807 – 2 June 1882) was an Italian general, revolutionary and republican. H ...
. In 2008, for the 150th anniversary of the birth of
Giacomo Puccini Giacomo Puccini (22 December 1858 29 November 1924) was an Italian composer known primarily for List of compositions by Giacomo Puccini#Operas, his operas. Regarded as the greatest and most successful proponent of Italian opera after Verdi, he ...
, Campeggi was commissioned to produce a special tribute: "The Girls of Puccini". Also in 2008 he began work on a
Napoleon Napoleon Bonaparte (born Napoleone di Buonaparte; 15 August 1769 – 5 May 1821), later known by his regnal name Napoleon I, was a French general and statesman who rose to prominence during the French Revolution and led Military career ...
series to commemorate the 200th anniversary of the Emperor's association with the island of
Elba Elba (, ; ) is a Mediterranean Sea, Mediterranean island in Tuscany, Italy, from the coastal town of Piombino on the Italian mainland, and the largest island of the Tuscan Archipelago. It is also part of the Arcipelago Toscano National Park, a ...
. The "Napoleon at Elba" exhibition opened in September 2008 at
Portoferraio Portoferraio () is a town and ''comune'' in the province of Livorno, on the edge of the eponymous harbour of the island of Elba. It is the island's largest town. Because of its terrain, many of its buildings are situated on the slopes of a tiny h ...
. The most recent Campeggi exhibition commemorated one of the largest armed conflicts ever to take place in Italy – The Battle of Campaldino fought between the cities of Florence and Arezzo on June 11, 1289. It is a spectacular assembly of large and dramatic battle scenes combined with more intimate portraits of the knights and noblemen who led the cavalry and infantry – all liberally splashed with “I Colori Della Battaglia” Campeggi died on 29 August 2018, at the age of 95.


Major exhibitions

* ''The Movies Through the Posters of Silvano Campeggi'' - The Medici Riccardi Palace, Florence (1988, subsequently touring to
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
and
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
) * ''Bozzetti (Final Sketches)'' – Exhibition Palace, Rome (1995, partially touring to New York and
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
) * ''Florentine Women Through the Ages'' –
Uffizi Gallery The Uffizi Gallery ( ; , ) is a prominent art museum adjacent to the Piazza della Signoria in the Historic Centre of Florence in the region of Tuscany, Italy. One of the most important Italian museums and the most visited, it is also one of ...
, Florence (2006) * ''3000 Times – The Art of the Movie Poster'' - Film Society of
Lincoln Center Lincoln Center for the Performing Arts (also simply known as Lincoln Center) is a complex of buildings in the Lincoln Square neighborhood on the Upper West Side of Manhattan. It has thirty indoor and outdoor facilities and is host to 5  ...
, New York (2007) * ''Elba – Island of the Emperor'' – Co-sponsored by the Region of Tuscany, the
Province of Livorno The province of Livorno () or, traditionally, province of Leghorn, is a Provinces of Italy, province in the Tuscany region of Italy. It includes several islands of the Tuscan Archipelago, including Elba and Capraia. Its capital is the city of Liv ...
and the Town Council of Portoferriao, Portoferriao, Italy (2008) * ''The Women of Puccini'' – Co-sponsored by the Puccini Festival, The Town Council of
Viareggio Viareggio () is a city and ''comune'' in northern Tuscany, Italy, on the coast of the Ligurian Sea. With a population of over 62,000, it is the second largest city in the province of Lucca, after Lucca. It is known as a seaside resort as well a ...
and the Region of Tuscany, Rive del Lago, Italy (2009, scheduled for a world tour 2010) * ''Campaldino – Battle Colors'' – Major co-sponsors: the Bank of Etruria, the Region of Tuscany and the Province of Arezzo,
Popi ''Popi'' is a 1969 American comedy-drama film directed by Arthur Hiller, and starring Alan Arkin (in the title role) and Rita Moreno. The screenplay was written by Tina Pine and Lester Pine. The film focuses on a Puerto Rican widower struggling ...
, Italy (2009)


Awards

* Fiorino D'Oro (2000) – Italy's most prestigious award for artistic achievement.


References

{{DEFAULTSORT:Campeggi, Silvano 1923 births 2018 deaths 20th-century Italian painters Italian male painters 21st-century Italian painters Artists from Florence 20th-century Italian male artists 21st-century Italian male artists