Silly Season

In the United Kingdom, silly season is a period in the summer months known for frivolous news stories in the mass media. The term was first attested in 1861, and listed in the second (1894) edition of ''Brewer's Dictionary of Phrase and Fable''. The 15th edition of ''Brewer's'' defined the silly season as "the part of the year when Parliament and the Law Courts are not sitting (about August and September)".

In North America, the period is often referred to as the slow news season. In Australia, New Zealand, and South Africa, the silly season has come to refer to the Christmas/New Year festive period (which occurs during the summer season in the Southern Hemisphere).

Origin

The first attestation in the ''Oxford English Dictionary'' is an article titled "The Silly Season" in the '' Saturday Review'' edition of 13 July 1861.''Oxford English Dictionary'', s.v. "silly season" The article is specifically about an alleged reduction in the quality of the editorial content of ''The Times'' newspaper:.

during the months of autumn wen Parliament is no longer sitting and the gay world is no longer gathered together in London, something very different is supposed to do for the remnant of the public from what is needed in the politer portions of the year. The ''Times'''s great men have doubtless gone out of town, like other great men. ... The hands which at other times wield the pen for our instruction are now wielding the gun on a Scotch moor or the Alpenstock on a Swiss mountain. Work is left to feebler hands. ... In those months the great oracle becomes —what at other times it is not—simply silly. In spring and early summer, the ''Times'' is often violent, unfair, fallacious, inconsistent, intentionally unmeaning, even positively blundering, but it is very seldom merely silly. ... In the dead of autumn, when the second and third rate hands are on, we sink from nonsense written with a purpose to nonsense written because the writer must write either nonsense or nothing.

Motivation

Typically, the latter half of the summer is slow in terms of newsworthy events. Newspapers as their primary means of income rely on advertisements, which rely on readers seeing them, but historically newspaper readership drops off during this time. In the United Kingdom, Parliament takes its summer recess, so that parliamentary debates and Prime Minister's Questions, which generate much news coverage, do not happen. This period is also a summer school holiday, when many families with children choose to take holidays, and there is accordingly often a decline of business news, as many employers reduce their activity. Similar recesses are typical of legislative bodies elsewhere. To retain (and attract) subscribers, newspapers would print attention-grabbing headlines and articles to boost sales, often to do with minor moral panics or child abductions. For example, the extensive British press coverage devoted to Operation Irma, a humanitarian airlift during the Siege of Sarajevo, was critiqued as a "silly season" tactic.

Other names

Other countries have comparable periods, for example the ("summer ewsole") in German-speaking Europe; French has ("the dead season" or "the dull season") or ("the conker tree season"), and Swedish has ("news drought").

In many languages, the name for the silly season references cucumber

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