Sikandar Sultan is a Pakistani entrepreneur and philanthropist who is the founder and now Chairman of Shan Food Industries. In 1981, Sultan was the first person to recognize and take advantage of the potential of launching an independent company that produced hygienic, first-rate packaged recipe mixes and plain spices. During this period, he took the traditional Pakistani national heritage of spice mixes and developed it into a food enterprise. The company now stands as one of the leading spice companies in Pakistan. Shan Foods Company distributes a range of food items in 60 countries across the globe. The company has manufacturing plants in three locations including

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the List of Asian countries by area, fifth-largest country in Asia ...

, and the UAE and also has distribution centers in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

.Culinary treasure: Popular food brands fail to protect recipes
The Express Tribune (newspaper), Published 8 March 2015, Retrieved 12 April 2020 Sultan additionally acquired Raani Foods, a UK-based brand. By 2014, according to The Economic Times of India, "Sultan is considered the guru of Pakistan's packaged food industry."

Shan Foods background

Sikandar Sultan identified a gap in the food industry of Pakistan, where ready-made spice mixes were unheard of and selling loose spices was the norm. He took Pakistan’s cultural heritage of spice mixes to create ''Shan Foods''. From thereon, he led ''Shan Foods'' to become the second largest packaged spice mixes and packaged food products company in Pakistan, ranked only behind National Foods Limited.Pakistan’s King of Masalas spins his own magic
The News International (newspaper), Published 27 April 2008, Retrieved 12 April 2020 As of 2017, the Company exports its products to more than 60 countries and has annual revenues exceeding Rs. 9 billion. In 2018, he hinted at listing the company on the stock exchange but did not give any firm timeline for an initial public offering.

Achievements

The Marketing Association of Pakistan (MAP) recognized Sikandar Sultan for his corporate success in 2011 and awarded him as an acclaimed marketing ‘Guru’ of the food industry. Shan Foods represented

in the ''Made in Pakistan exhibition'' held in

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

in 2004.Food, the best PR?
The Hindu (newspaper), Published 15 March 2004, Retrieved 12 April 2020 The purpose of participating was to further strengthen cultural links between Pakistan and India. In 2009, Sikandar Sultan received the Karachi Chamber of Commerce & Industry's (KCCI) ''Best Export Performance Award'' on 26 September 2009 from the

Prime Minister of Pakistan The prime minister of Pakistan ( ur, , romanized: Wazīr ē Aʿẓam , ) is the head of government of the Islamic Republic of Pakistan. Executive authority is vested in the prime minister and his chosen cabinet, despite the president of Pak ...

, Yousuf Raza Gilani. In 2020, he was elected as a council member of the Marketing Association of Pakistan.''Tribune'' June 16, 2020
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References

External links

Shan Foods official website

Shan Foods on YouTube
{{DEFAULTSORT:Sultan, Sikandar Pakistani corporate directors Pakistani Muslims St. Patrick's High School, Karachi alumni Businesspeople from Karachi Pakistani company founders Pakistani industrialists Pakistani chief executives Institute of Business Administration, Karachi alumni Living people Year of birth missing (living people)