Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers. In both 2014 and 2015 Signpost was named by

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

as one of America's Most Promising Companies The company is headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

and has offices in Austin and

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the United ...

. In the fall of 2014 and 2015, Signpost was ranked as a "Top Workplace" by The Austin American Statesman and Crain's New York

Product

Signpost manages online interactions between businesses and their customers. Their software automates three steps in building customer relationships:

online presence management Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation man ...

, capturing customer information, and

remarketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

.Clancy, Heathe
New Signpost service helps drive more sales from existing customers
. zdnet.com. Retrieved 2014-02-04. Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as

Google+ Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

, and

Yelp Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San F ...

. Their software builds customer profiles by capturing every email, phone call, and credit card transaction.Richards, Kati
This Startup Thinks It's Found A Better Way For Businesses To Keep Their Customers
. businessinsider.com. Retrieved 2014-09-10. By using the customer data for each contact, the software automatically follows up with each customer in a personalized way encouraging new customers, repeat business, getting five star reviews, and referrals.Murphy, To
A Signpost on the Road to Marketing Automation
. cmswire.com. Retrieved 2014-10-29.

History

The company was founded in 2010 by Stuart Wall and John Buchanan out of

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...

. It has raised $30M in

venture funding Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companies ( ...

from Georgian Partners,

Google Ventures GV is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides seed, venture, and growth stage funding to technology companies. Founded as Google Ventures in 2009, the firm has operated independently of Google, Alph ...

Spark Capital Spark Capital is a venture capital firm in the United States, responsible for early-stage funding startups of consumer, commerce, FinTech, software, frontier, and media sectors. It has branches in San Francisco, Boston, and New York City. Hi ...

,Kim, Rya
Signpost, the AdSense for local business, raises $3.75M
.Gigaom.com. Retrieved 2012-05-01. OpenView Venture Partners,Ha, Anthon
Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses
.techcrunch.com. Retrieved 2013-11-19. Scout Ventures and a group of

angel investors An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owner ...

including

Jason Calacanis Jason McCabe Calacanis (born November 28, 1970) is an American Internet entrepreneur, angel investor, author and podcaster. His first company was part of the dot-com era in New York. His second venture, Weblogs, Inc., a publishing company tha ...

, Thomas Lehrman, and

Jack Herrick wikiHow is an online wiki-style publication featuring how-to articles on a variety of topics. Founded in 2005 by Internet entrepreneur Jack Herrick, its aim is to create an extensive database of instructional content, using the wiki model of ope ...

References

External links

* {{Official website, http://signpost.com Digital marketing companies of the United States American companies established in 2010