Sigmar Berg (born 1975) is an American entrepreneur, artist, trained architect, photographer, and fashion designer. He is the founder of Beryll and Lovetuner.

Early life and career

Berg was born in Austria. Although trained as an architect, he worked as a photographer in Europe, focusing on catalogs and commercial projects. He also pursued painting and fashion design. In 2006, Berg relocated to Los Angeles with his family, taking a break from his work as an abstract artist. His exhibit "Developed Views II" was featured at

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. History Most historical writings about West Hollywood be ...

's Ambrogi-Castanier Gallery in June 2008 and was mentioned in the ''

Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...

''.

Career

+Beryll

+Beryll is a brand founded by Berg in 2006 in Los Angeles, California, initially focusing on hand-made sunglasses. The brand later expanded to include a range of accessories, such as jewelry, handbags, boots, belts, hats, scarves, and leather vests, and other accessories. The designs reflect a blend of European influences, particularly the

Bauhaus The Staatliches Bauhaus (), commonly known as the , was a German art school operational from 1919 to 1933 that combined Decorative arts, crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., ...

architectural style, and the fashion of Southern California. +Beryll products are available at a flagship store in

Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

and in over 500 other retail locations, including Barney's,

Henri Bendel Henri Bendel, Inc. (pronounced BEN-del), established in 1895, was a women's department store based in New York City which in its later history sold women's handbags, jewelry, luxury fashion accessories, home fragrances, chocolate and gifts. Its ...

, Maxfield, and Fred Segal.

Lovetuner

In 2014, Berg introduced Lovetuner in

Malibu, California Malibu ( ; ; ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, about west of downtown Los Angeles. It is known for its Mediterranean climate, its strip of beaches stretching along the Pacific Ocean coa ...

. The Lovetuner is a small flute worn as a necklace and is calibrated to 528 Hz. Berg created the Lovetuner to contribute to wellness practices and to offer a tool for

meditation Meditation is a practice in which an individual uses a technique to train attention and awareness and detach from reflexive, "discursive thinking", achieving a mentally clear and emotionally calm and stable state, while not judging the meditat ...

and mindfulness. The Lovetuner has garnered attention from several figures in the

alternative medicine Alternative medicine refers to practices that aim to achieve the healing effects of conventional medicine, but that typically lack biological plausibility, testability, repeatability, or supporting evidence of effectiveness. Such practices are ...

community, including endorsements from

Deepak Chopra Deepak Chopra (; ; born October 22, 1946) is an Indian-American author, New Age, new age guru, and alternative medicine advocate. A prominent figure in the New Age movement, his books and videos have made him one of the best-known and wealthi ...

, Marla Maples, and filmmaker Barnet Bain. Additionally, actress Denise Richards mentioned Lovetuner as a personal favorite in 2020. In April 2021,

BuzzFeed BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to ...

included Lovetuner as a recommended tool for managing

anxiety Anxiety is an emotion characterised by an unpleasant state of inner wikt:turmoil, turmoil and includes feelings of dread over Anticipation, anticipated events. Anxiety is different from fear in that fear is defined as the emotional response ...

The Lovetuner Foundation

Berg founded the Lovetuner Foundation, a nonprofit organization that promotes wellness and healing. The Foundation's initiatives include providing Lovetuner products to schools to help manage stress and anxiety, supporting veterans dealing with

PTSD Post-traumatic stress disorder (PTSD) is a mental disorder that develops from experiencing a traumatic event, such as sexual assault, domestic violence, child abuse, warfare and its associated traumas, natural disaster, traffic collision, ...

and

suicide prevention Suicide prevention is a collection of efforts to reduce the risk of suicide. Suicide is often preventable, and the efforts to prevent it may occur at the individual, relationship, community, and society level. Suicide is a serious public healt ...

, and sponsoring retreats for underprivileged children to help them overcome trauma, build unity, and promote healing.

References

External links

* * {{DEFAULTSORT:Berg, Sigmar Living people 1975 births Austrian fashion designers American fashion designers Austrian businesspeople American businesspeople 21st-century Austrian photographers American people of Austrian descent Mindfulness movement