Kantar Sifo, previously TNS Sifo and Sifo Research International, is a Swedish

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...

operating in the field of

opinion An opinion is a judgement, viewpoint, or statement that is not conclusive, as opposed to facts, which are true statements. Definition A given opinion may deal with subjective matters in which there is no conclusive finding, or it may deal ...

and

social research Social research is research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative. * Quantitative designs approach social phenomena through quantifiable ...

. Since 1967, Sifo has published its public opinion poll "Voter monitor" () which analyses the party allegiances of Swedish voters. Sifo is also known for one of the largest media surveys in the world – ORVESTO Konsument, for which almost 50 thousand people (out of total of 9 million citizens) are interviewed every year about their media and consumption patterns. Kantar Sifo has its headquarters in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

History

The company was founded in 1954 as ''Svenska institutet för opinionsundersökningar'' ("the Swedish Institute for Opinion Surveys") and known by the public under the acronym Sifo. In 2000 the company was acquired by WPP and renamed ''Sifo Research International''. After a merger with TNS Gallup in 2009, the company was named TNS Sifo. Since 2016 the company is known as Kantar Sifo.

References

External links

*
Sifo's Published Political Opinion Polls

The latest published Sifo Reports
{{Authority control Market research companies of Sweden Public opinion research companies