Sierra Trading Post, Inc., doing business as Sierra, is an online and

brick-and-mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

retailer of

off-price Off-price is a trading format based on Discounts and allowances, discount pricing. Off-price retailers are independent of manufacturers and buy large volumes of branded goods directly from them. The off-price retail model relies on the purchase of ...

merchandise operated by the

TJX Companies The TJX Companies, Inc. (abbreviated TJX) is an American multinational off-price department store corporation, headquartered in Framingham, Massachusetts. It was formed as a subsidiary of Zayre Corp. in 1987, and became the legal successor t ...

. The

Framingham, Massachusetts Framingham () is a city in the Commonwealth (U.S. state), Commonwealth of Massachusetts, United States. Incorporated in 1700, it is located in Middlesex County, Massachusetts, Middlesex County and the MetroWest subregion of the Greater Boston ...

–based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra sells merchandise through 78 retail stores as of November 2022 and a company website. It carries products from approximately 3,000 name-brand manufacturers. Sierratradingpost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.

History

Sierra Trading Post was founded in

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...

, in 1986, and headquartered there until 1992. The original company had of office space. The existing stores average of operating space. On January 12, 2009, as a result of the

2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...

, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne. It was acquired for an estimated $200million (€) by

–based

in December 2012. TJX subsequently shortened the name "Sierra Trading Post" to Sierra.

Catalogs

The first catalog had 16 pages of hand-drawn merchandise printed in duotone. As of December 2017, the catalog is no longer in production.

Retail stores

The company operates brick-and-mortar stores in the United States. As a part of the TJX group of companies, a store is often near or within a

HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts Framingham () is a city in the Commonwealth (U.S. state), Commonwealth of Massachusetts, United States. Incorporated in 1700, it is located in Midd ...

, T.J. Maxx or

Marshalls Marshalls, Inc. is an American chain of discount store, off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store (stores operating with HomeGoods combined), ...

store in the same shopping center. In April 2025, Sierra opened its first California store in South Lake Tahoe.

Notes

References

External links

* {{Portal bar, Business, United States, Clothing TJX Companies Economy of the Western United States Online retailers of the United States American companies established in 1986 Retail companies established in 1986 Internet properties established in 1998 2012 mergers and acquisitions Companies based in Cheyenne, Wyoming 1986 establishments in Nevada Department stores of the United States Discount stores of the United States Sporting goods retailers of the United States Camping equipment manufacturers Climbing and mountaineering equipment companies Outdoor clothing brands Outdoor retailers