Sidney Ralph Bernstein (1907–1993) was chairman of the executive committee of

Crain Communications Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries. History Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...

Inc. and had previously served as founding editor and publisher of ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

''. Then-23 year old Sid Bernstein was the first editor of ''Ad Age'', and his "Con-SID-erations" column appeared until his death. Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989. The late Crain senior editor Fred Danzig had described the late chairman of the executive committee as "the conscience of the business in many ways," a statement seconded by Rance Crain, "son of the founder and now president of the corporation." He authored ''This Makes Sense to Me: An Opinionated Editor Speaks Out''.

Career

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

native, Bernstein began his career as a teen-age "office boy" and messenger at the company that became Crain (founded in 1916). He used his ''Con-SID-erations'' column to make challenges in what ''The Times'' called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attempted to purchase items at list price. He was even challenged and was asked for an S/H fee.

Personal

His undergraduate education was at

University of Illinois The University of Illinois Urbana-Champaign (UIUC, U of I, Illinois, or University of Illinois) is a public university, public land-grant university, land-grant research university in the Champaign–Urbana metropolitan area, Illinois, United ...

, and his MBA is from

University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...

. He died Saturday, May 29, 1993. "Mr. Bernstein is survived by his wife, Adele, and a son, Henry."Henry "Hank" Bernstein worked for

and retired 1999.

References

20th-century American male writers 20th-century American businesspeople 1907 births 1993 deaths {{US-business-bio-1900s-stub