Sidney Ralph Bernstein (1907–1993) was chairman of the executive committee of

Crain Communications Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), pre ...

Inc. and had previously served as founding editor and publisher of ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mu ...

''. Then-23 year old Sid Bernstein was the first editor of ''Ad Age'', and his "Con-SID-erations" column appeared until his death. Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989. The late Crain senior editor Fred Danzig had described the late chairman of the executive committee as "the conscience of the business in many ways," a statement seconded by Rance Crain, "son of the founder and now president of the corporation." He authored ''This Makes Sense to Me: An Opinionated Editor Speaks Out''.

Career

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

native, Bernstein began his career as a teen-age "office boy" and messenger at the company that became Crain (founded in 1916). He used his ''Con-SID-erations'' column to make challenges in what ''The Times'' called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attempted to purchase items at list price. He was even challenged and was asked for an S/H fee.

Personal

His undergraduate education was at

University of Illinois The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Unive ...

, and his MBA is from

University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private university, private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park, Chicago, Hyde Park neighborhood. The University of Chic ...

. He died Saturday, May 29, 1993. "Mr. Bernstein is survived by his wife, Adele, and a son, Henry."Henry "Hank" Bernstein worked for

and retired 1999.

References

20th-century American male writers 20th-century American businesspeople 1907 births 1993 deaths {{US-business-bio-1900s-stub