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, also known by its abbreviation , is a genre of fictional media originating in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
that depicts
homoerotic Homoeroticism is sexual attraction between members of the same sex, including both male–male and female–female attraction. The concept differs from the concept of homosexuality: it refers specifically to the desire itself, which can be tempor ...
relationships between male characters. It is typically created by women for a female audience, distinguishing it from the equivalent genre of homoerotic media created by and for gay men, though BL does also attract a male audience and can be produced by male creators. BL spans a wide range of media, including
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
,
anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
, drama CDs, novels, video games, television series, films, and fan works. Though depictions of homosexuality in Japanese media have a history dating to ancient times, contemporary BL traces its origins to male-male romance manga that emerged in the 1970s, and which formed a new subgenre of ''shōjo'' manga (comics for girls). Several terms were used for this genre, including , , and . The term ( ; ) emerged as a name for the genre in the late 1970s and early 1980s in the context of (
self-published Self-publishing is an author-driven publication of any media without the involvement of a third-party publisher. Since the advent of the internet, self-published usually depends upon digital platforms and print-on-demand technology, ranging fr ...
works) culture as a portmanteau of ''yama nashi, ochi nashi, imi nashi'' ("no climax, no point, no meaning"), where it was used in a self-deprecating manner to refer to amateur fan works that focused on sex to the exclusion of plot and character development, and that often parodied mainstream manga and anime by depicting male characters from popular series in sexual scenarios. "Boys' love" was later adopted by Japanese publications in the 1990s as an umbrella term for male-male romance media marketed to women. Concepts and themes associated with BL include
androgynous Androgyny is the possession of both masculine and feminine characteristics. Androgyny may be expressed with regard to biological sex or gender expression. When ''androgyny'' refers to mixed biological sex characteristics in humans, it often r ...
men known as ''
bishōnen is a Japanese term literally meaning "beautiful youth (boy)" and describes an aesthetic that can be found in disparate areas in East Asia: a young man of androgynous beauty. This word originated from the Tang dynasty poem '' Eight Immortals ...
''; diminished female characters; narratives that emphasize
homosociality In sociology, homosociality means same-sex friendships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in society. ' ...
and de-emphasize socio-cultural
homophobia Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...
; and depictions of rape. A defining characteristic of BL is the practice of pairing characters in relationships according to the roles of ''seme'', the sexual
top Top most commonly refers to: * Top, a basic term of orientation, distinguished from bottom, front, back, and sides * Spinning top, a ubiquitous traditional toy * Top (clothing), clothing designed to be worn over the torso * Mountain top, a moun ...
or active pursuer, and ''uke'', the sexual bottom or passive pursued. BL has a robust global presence, having spread since the 1990s through international licensing and distribution, as well as through unlicensed circulation of works by BL fans online. BL works, culture, and fandom have been studied and discussed by scholars and journalists worldwide.


Etymology and terminology

Multiple terms exist to describe Japanese and Japanese-influenced male-male romance fiction as a genre. In a 2015 survey of professional Japanese male-male romance fiction writers by Kazuko Suzuki, five primary subgenres were identified: ; :While the term ''shōnen-ai'' historically connoted ephebophilia or
pederasty Pederasty or paederasty () is a sexual relationship between an adult man and an adolescent boy. It was a socially acknowledged practice in Ancient Greece and Rome and elsewhere in the world, such as Pre-Meiji Japan. In most countries today, ...
, beginning in the 1970s it was used to describe a new genre of ''shōjo'' manga (girls' manga) featuring romance between ''
bishōnen is a Japanese term literally meaning "beautiful youth (boy)" and describes an aesthetic that can be found in disparate areas in East Asia: a young man of androgynous beauty. This word originated from the Tang dynasty poem '' Eight Immortals ...
'' ( "beautiful boys"), a term for
androgynous Androgyny is the possession of both masculine and feminine characteristics. Androgyny may be expressed with regard to biological sex or gender expression. When ''androgyny'' refers to mixed biological sex characteristics in humans, it often r ...
or
effeminate Effeminacy or male femininity is the embodiment of feminine traits in boys or men, particularly those considered untypical of men or masculinity. These traits include roles, stereotypes, behaviors, and appearances that are socially associated wi ...
male characters. Early ''shōnen-ai'' works were inspired by
European literature Western literature, also known as European literature, is the literature written in the context of Western culture in the languages of Europe, and is shaped by the periods in which they were conceived, with each period containing prominent weste ...
, the writings of
Taruho Inagaki was a Japanese writer. Early life Inagaki was born in Osaka, then moved to Akashi in Hyōgo Prefecture while he was in elementary school. He spent much of his childhood in Kōbe. He graduated from Kwansei Gakuin Junior High School. ...
, and the ''
Bildungsroman In literary criticism, a bildungsroman () is a literary genre that focuses on the psychological and moral growth and change of the protagonist from childhood to adulthood (coming of age). The term comes from the German words ('formation' or 'edu ...
'' genre. ''Shōnen-ai'' often features references to literature, history, science, and philosophy; Suzuki describes the genre as being "pedantic" and "difficult to understand", with "philosophical and abstract musings" that challenged young readers who were often only able to understand the references and deeper themes as they grew older. ; : as a term and concept predates male-male romance manga that emerged in the 1970s, having originated to describe erotic highbrow literary fiction by authors such as
Yukio Mishima Kimitake Hiraoka ( , ''Hiraoka Kimitake''; 14 January 192525 November 1970), known by his pen name Yukio Mishima ( , ''Mishima Yukio''), was a Japanese author, poet, playwright, actor, model, Shintoist, Ultranationalism (Japan), ultranationalis ...
,
Jun'ichirō Tanizaki was a Japanese author who is considered to be one of the most prominent figures in modern Japanese literature. The tone and subject matter of his work range from shocking depictions of sexuality and destructive erotic obsessions to subtle portr ...
, and
Yasunari Kawabata was a Japanese novelist and short story writer whose spare, lyrical, subtly-shaded prose works won him the 1968 Nobel Prize in Literature, the first Japanese author to receive the award. His works have enjoyed broad international appeal and ...
. By the 1980s, magazines aimed at fans were using the term to describe fiction by both amateur and professional writers published in those magazines, as well as to designate literature with themes of homoeroticism and implied homosexuality by authors such as
Oscar Wilde Oscar Fingal O'Fflahertie Wills Wilde (16 October 185430 November 1900) was an Irish author, poet, and playwright. After writing in different literary styles throughout the 1880s, he became one of the most popular and influential playwright ...
,
Jean Cocteau Jean Maurice Eugène Clément Cocteau ( , ; ; 5 July 1889 11 October 1963) was a French poet, playwright, novelist, designer, film director, visual artist and critic. He was one of the foremost avant-garde artists of the 20th-c ...
, Tatsuhiko Shibusawa, and Mishima. in this context is primarily used to describe prose fiction, but has also been used for manga and visual art. ; :Derived from the eponymous male-male romance manga magazine first published in 1978, the term was originally used to describe works that resembled the art style of manga published in that magazine. It has also been used to describe amateur works depicting male homosexuality that are original creations and not
derivative work In copyright law, a derivative work is an expressive creation that includes major copyrightable elements of a first, previously created original work (the underlying work). The derivative work becomes a second, separate work independent from ...
s. By the 1990s, the term had largely fallen out of use in favor of "boys' love"; it has been suggested that publishers wishing to get a foothold in the ''June'' market coined "boys' love" to disassociate the genre from the publisher of ''June''. ; :Coined in the late 1970s by manga artists Yasuko Sakata and Akiko Hatsu, ''yaoi'' is a portmanteau of , which translates to "no climax, no point, no meaning". Initially used by artists as a self-deprecating and ironic euphemism, the portmanteau refers to how early ''yaoi'' works typically focused on sex to the exclusion of plot and character development; it is also a subversive reference to the classical Japanese narrative structure of introduction, development, twist, and conclusion. ; :Typically written as the acronym , or alternately as "boy's love" or "boys love", the term is a ''
wasei-eigo are Japanese-language expressions that are based on English words, or on parts of English phrases, but do not exist in standard English, or do not have the meanings that they have in standard English. In linguistics, they are classified as pseud ...
'' construction derived from the literal English translation of ''shōnen-ai''. First used in 1991 by the magazine ''Image'' in an effort to collect these disparate genres under a single term, the term became widely popularized in 1994 after being used by the magazine '. "BL" is the common term used to describe male-male romance media marketed to women in Japan and much of Asia, though its usage in the West is inconsistent. Despite attempts by researchers to codify differences between these subgenres, in practice these terms are used interchangeably. Kazumi Nagaike and Tomoko Aoyama note that while BL and are the most common generic terms for this kind of media, they specifically avoid attempts at defining subgenres, noting that the differences between them are ill-defined and that even when differentiated, the subgenres "remain thematically intertwined." In Suzuki's investigation of these subgenres, she notes that "there is no appropriate and convenient Japanese shorthand term to embrace all subgenres of male-male love fiction by and for women." has been used as an
umbrella term Hypernymy and hyponymy are the wikt:Wiktionary:Semantic relations, semantic relations between a generic term (''hypernym'') and a more specific term (''hyponym''). The hypernym is also called a ''supertype'', ''umbrella term'', or ''blanket term ...
in the West for Japanese-influenced comics with male-male relationships, and was preferentially used by American manga publishers for works of this kind due to the belief that the term "boys' love" carries the implication of
pedophilia Pedophilia ( alternatively spelled paedophilia) is a psychiatric disorder in which an adult or older adolescent experiences a primary or exclusive sexual attraction to prepubescent children. Although girls typically begin the process of pube ...
. In Japan, is used to denote ''dōjinshi'' and works that focus on sex scenes. In all usages, and boys' love excludes gay manga (''bara''), a genre which also depicts gay male sexual relationships, but is written for and mostly by gay men. In the West, the term ''shōnen-ai'' is sometimes used to describe titles that focus on romance over explicit sexual content, while ''yaoi'' is used to describe titles that primarily feature sexually explicit themes and subject material. ''Yaoi'' can also be used by Western fans as a label for anime or manga-based
slash fiction Slash fiction (also known as "m/m slash" or slashfic) is a genre of fan fiction that focuses on Romance (love), romantic or sexual attraction, sexual relationships between fictional characters of the same sex.Bacon-Smith, Camille. "Spock Among ...
. The Japanese use of ''yaoi'' to denote only works with explicit scenes sometimes clashes with the Western use of the word to describe the genre as a whole, creating confusion between Japanese and Western audiences.


History


Before 1970: The origins of ''shōnen-ai''

Homosexuality and
androgyny Androgyny is the possession of both masculine and feminine characteristics. Androgyny may be expressed with regard to Sex, biological sex or gender expression. When ''androgyny'' refers to mixed biological sex characteristics in humans, it oft ...
have a history in Japan dating to ancient times, as seen in practices such as and . The country shifted away from a tolerance of homosexuality amid
Westernization Westernization (or Westernisation, see spelling differences), also Europeanisation or occidentalization (from the ''Occident''), is a process whereby societies come under or adopt what is considered to be Western culture, in areas such as industr ...
during the
Meiji Era The was an Japanese era name, era of History of Japan, Japanese history that extended from October 23, 1868, to July 30, 1912. The Meiji era was the first half of the Empire of Japan, when the Japanese people moved from being an isolated feu ...
(1868–1912), and moved towards hostile social attitudes towards homosexuality and the implementation of anti-sodomy laws. In the face of this legal and cultural shift, artists who depicted male homosexuality in their work typically did so through
subtext In any communication, in any medium or format, "subtext" is the underlying or implicit meaning that, while not explicitly stated, is understood by an audience. The Oxford English Dictionary defines it as "an underlying and often distinct theme ...
. Illustrations by in the ''shōnen'' manga (boys' comics) magazine ''Nihon Shōnen'' formed the foundation of what would become the aesthetic of ''
bishōnen is a Japanese term literally meaning "beautiful youth (boy)" and describes an aesthetic that can be found in disparate areas in East Asia: a young man of androgynous beauty. This word originated from the Tang dynasty poem '' Eight Immortals ...
'': boys and young men, often in
homosocial In sociology, homosociality means same-sex friendships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in society. ' ...
or
homoerotic Homoeroticism is sexual attraction between members of the same sex, including both male–male and female–female attraction. The concept differs from the concept of homosexuality: it refers specifically to the desire itself, which can be tempor ...
contexts, who are defined by their "ambivalent passivity, fragility, ephemerality, and softness." The 1961 novel ''A Lovers' Forest'' by ''tanbi'' writer Mari Mori, which follows the relationship between a professor and his younger male lover, is regarded as an influential precursor to the ''shōnen-ai'' genre. Mori's works were influenced by
European literature Western literature, also known as European literature, is the literature written in the context of Western culture in the languages of Europe, and is shaped by the periods in which they were conceived, with each period containing prominent weste ...
, particularly
Gothic literature Gothic fiction, sometimes referred to as Gothic horror (primarily in the 20th century), is a literary aesthetic of fear and haunting. The name of the genre is derived from the Renaissance era use of the word "gothic", as a pejorative to mean m ...
, and laid the foundation for many of the common tropes of ''shōnen-ai'', , and BL: western exoticism, educated and wealthy characters, significant age differences among couples, and fanciful or even surreal settings. In
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
, the concept of emerged in the late 1950s, which sought to use manga to tell serious and grounded stories aimed at adult audiences. ''Gekiga'' inspired the creation of manga that depicted realistic human relationships, and opened the way for manga that explored human sexuality in a non-pornographic context. Hideko Mizuno's 1969 ''shōjo'' manga (girls' comics) series '' Fire!'' (1969–1971), which eroticized its male protagonists and depicted male homosexuality in American
rock and roll Rock and roll (often written as rock & roll, rock-n-roll, and rock 'n' roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from African ...
culture, is noted as an influential work in this regard.


1970s and 1980s: From ''shōnen-ai'' to ''yaoi''

Contemporary Japanese homoerotic romance manga originated in the 1970s as a subgenre of ''shōjo'' manga. The decade saw the arrival of a new generation of ''shōjo'' manga artists, most notable among them the Year 24 Group. The Year 24 Group contributed significantly to the development of the ''shōjo'' manga, introducing a greater diversity of themes and subject material to the genre that drew inspiration from by Japanese and European literature, cinema, and history. Members of the group, including
Keiko Takemiya is a Japanese manga artist, professor and university administrator. As part of the Year 24 Group, she was a leading figure in manga scene in the 1970s creating such manga as '' Kaze to Ki no Uta, Toward the Terra, Natsu e no Tobira.'' Addi ...
and
Moto Hagio is a Japanese manga artist. Regarded for her contributions to ''shōjo'' manga (manga aimed at young and adolescent women), Hagio is considered the most significant artist in the demographic and among the most influential manga artists of al ...
, created works that depicted male homosexuality: '' In The Sunroom'' (1970) by Takemiya is considered the first work of the genre that would become known as ''shōnen-ai'', followed by Hagio's ''The November Gymnasium'' (1971). Takemiya, Hagio, Toshie Kihara,
Ryoko Yamagishi is a Japanese manga artist. She is one of the Year 24 Group, a collection of female artists who innovated (girls') manga throughout the 1970s. Her major works include and '' Terpsichora''. Life and career Ryoko Yamagishi was born on Septe ...
, and
Kaoru Kurimoto was the pen name of , a Japanese novelist. Imaoka also used the pen name to write criticism and music. She was known for her record-breaking 130-volume ''Guin Saga'' series, which has been translated into English, German, French, Italian and Ru ...
were among the most significant ''shōnen-ai'' artists of this era; notable works include '' The Heart of Thomas'' (1974–1975) by Hagio and '' Kaze to Ki no Uta'' (1976-1984) by Takemiya. Works by these artists typically featured tragic romances between androgynous ''bishōnen'' in historic European settings. Though these works were nominally aimed at an audience of adolescent girls and young women, they also attracted adult gay and lesbian readers. During this same period, the first gay manga magazines were published: ''
Barazoku was Japan's first commercially circulated gay men's magazine. It began publication in July 1971 by Daini Shobō's owner's son and editor , although before that, there had been ''Adonis'' and ''Apollo'', its extra issue, around 1960 serving as a ...
'', the first commercially circulated gay men's magazine in Japan, was published in 1971, and served as a major influence on Takemiya and the development of ''shōnen-ai''. The (self-published works) subculture emerged contemporaneously in the 1970s (see
Media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
below), and in 1975, the first
Comiket , more commonly known as or , is a semiannual Doujinshi convention, ''doujinshi'' convention in Tokyo, Japan. A grassroots market focused on the sale of ''doujin'' (self-published) works, Comiket is a not-for-profit fan convention administered ...
was held as a gathering of amateur artists who produce . The term ''yaoi'', initially used by some creators of male-male romance to describe their creations ironically, emerged to describe amateur works that were influenced by and gay manga.Matsui, Midori. (1993) "Little girls were little boys: Displaced Femininity in the representation of homosexuality in Japanese girls' comics," in Gunew, S. and Yeatman, A. (eds.) Feminism and The Politics of Difference, pp. 177–196. Halifax: Fernwood Publishing. Early ''yaoi'' produced for Comiket were typically
derivative works In copyright law, a derivative work is an expressive creation that includes major copyrightable elements of a first, previously created original work (the underlying work). The derivative work becomes a second, separate work independent from t ...
, with
glam rock Glam rock is a style of rock music that developed in the United Kingdom in the early 1970s and was primarily defined by the flamboyant clothing, makeup, and hairstyles of its musicians, particularly platform shoes and glitter. Glam artists d ...
artists such as
David Bowie David Robert Jones (8 January 194710 January 2016), known as David Bowie ( ), was an English singer, songwriter and actor. Regarded as one of the most influential musicians of the 20th century, Bowie was acclaimed by critics and musicians, pa ...
and
Queen Queen most commonly refers to: * Queen regnant, a female monarch of a kingdom * Queen consort, the wife of a reigning king * Queen (band), a British rock band Queen or QUEEN may also refer to: Monarchy * Queen dowager, the widow of a king * Q ...
as popular subjects as a result of the influence of ''Fire!''; ''yaoi'' were also more sexually explicit than ''shōnen-ai''. In reaction to the success of ''shōnen-ai'' and early ''yaoi'', publishers sought to exploit the market by creating magazines devoted to the genre. Young female illustrators cemented themselves in the manga industry by publishing ''yaoi'' works, with this genre later becoming "a transnational subculture." Publishing house , which published the gay manga magazine , launched the magazine ''
June June is the sixth and current month of the year in the Julian and Gregorian calendars—the latter the most widely used calendar in the world. Its length is 30 days. June succeeds May and precedes July. This month marks the start of su ...
'' in 1978, while launched '' Allan'' in 1980. Both magazines initially specialized in ''shōnen-ai'', which Magazine Magazine described as "halfway between ''tanbi'' literature and pornography," and also published articles on homosexuality, literary fiction, illustrations, and amateur ''yaoi'' works. The success of ''June'' was such that the term ''June-mono'' or more simply ''June'' began to compete with the term ''shōnen-ai'' to describe works depicting male homosexuality. By the late 1980s, the popularity of professionally published ''shōnen-ai'' was declining, and ''yaoi'' published as ''dōjinshi'' was becoming more popular. Mainstream ''shōnen'' manga with Japanese settings such as ''
Captain Tsubasa is a Japanese manga series written and illustrated by Yōichi Takahashi. The series mainly revolves around the sport of association football focusing on Tsubasa Oozora and his relationship with his friends, rivalries with ...
'' became popular source material for derivative works by ''yaoi'' creators, and the genre increasingly depicted Japanese settings over western settings. Works influenced by ''shōnen-ai'' in the 1980s began to depict older protagonists and adopted a realist style in both plot and artwork, as typified by manga such as ''
Banana Fish ''Banana Fish'' (stylized in all caps) is a Japanese manga series written and illustrated by Akimi Yoshida. It was originally serialized from May 1985 to April 1994 in '' Bessatsu Shōjo Comic'', a manga magazine publishing manga (girls ...
'' (1985–1994) by Akimi Yoshida and '' Tomoi'' (1986) by . The 1980s also saw the proliferation of ''yaoi'' into
anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
, drama CDs, and
light novel A is a type of Genre fiction, popular literature novel from Japan usually classified as young adult fiction, generally targeting Adolescence, teens to Young adult, twenties or older. The definition is very vague, and wide-ranging. The abbr ...
s; the 1982 anime adaptation of '' Patalliro!'' was the first television anime to depict ''shōnen-ai'' themes, while ''Kaze to Ki no Uta'' and '' Earthian'' were adapted into anime in the
original video animation , abbreviated as OVA and sometimes as OAV (original animation video), are Japanese animated films and special episodes of a series made specially for release in home video formats without prior showings on television or in theaters, though the ...
(
home video Home video is recorded media sold or Video rental shop, rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD and Blu-ray. ...
) format in 1987 and 1989, respectively.


1990s: Mainstream popularity and ''yaoi ronsō''

The growing popularity of ''yaoi'' attracted the attention of manga magazine editors, many of whom recruited ''yaoi'' authors to their publications; '' Zetsuai 1989'' (1989–1991) by Minami Ozaki, a ''yaoi'' series published in the ''shōjo'' magazine ''
Margaret Margaret is a feminine given name, which means "pearl". It is of Latin origin, via Ancient Greek and ultimately from Iranian languages, Old Iranian. It has been an English language, English name since the 11th century, and remained popular thro ...
'', was originally a ''Captain Tsubasa'' created by Ozaki that she adapted into an original work. By 1990, seven Japanese publishers included ''yaoi'' content in their offerings, which kickstarted the commercial publishing market of the genre. Between 1990 and 1995, thirty magazines devoted to ''yaoi'' were established: ''
Magazine Be × Boy is a monthly Japanese boys' love manga magazine published by Libre. The magazine was originally launched by Biblos under the publisher Hekitensha in March 1993 until Biblos' bankruptcy in 2006. Publications In addition to ''Magazine Be × Boy ...
'', founded in 1993, became one of the most influential ''yaoi'' manga magazines of this era. The manga in these magazines were influenced by realist stories like ''Banana Fish'', and moved away from the ''shōnen-ai'' standards of the 1970s and 1980s. ''Shōnen-ai'' works that were published during this period were typically comedies rather than melodramas, such as ''
Gravitation In physics, gravity (), also known as gravitation or a gravitational interaction, is a fundamental interaction, a mutual attraction between all massive particles. On Earth, gravity takes a slightly different meaning: the observed force b ...
'' (1996–2002) by Maki Murakami. Consequently, ''yaoi'' and "boys' love" (BL) came to be the most popular terms to describe works depicting male-male romance, eclipsing ''shōnen-ai'' and ''June''. An increasing proportion of ''shōjo'' manga in the 1990s began to integrate ''yaoi'' elements into their plots. The manga artist group Clamp, which itself began as a group creating ''yaoi'' , published multiple works containing ''yaoi'' elements during this period, such as '' RG Veda'' (1990–1995), ''
Tokyo Babylon , also known as ''Tokyo Babylon: A Save Tokyo City Story'', is a Japanese manga series written and illustrated by Clamp (manga artists), Clamp. It follows Subaru Sumeragi, the head of the Sumeragi clan, and his sister Hokuto, as they work t ...
'' (1991–1994), and ''
Cardcaptor Sakura , abbreviated as ''CCS'', is a Japanese manga series written and illustrated by the manga group Clamp. Serialized monthly in the ''shōjo'' manga magazine '' Nakayoshi'' from the June 1996 to August 2000 issues, it was also published in ...
'' (1996–2000). When these works were released in North America, they were among the first ''yaoi''-influenced media to be encountered by Western audiences. BL gained popularity in
mainland China "Mainland China", also referred to as "the Chinese mainland", is a Geopolitics, geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addit ...
in the late 1990s; the country subsequently outlawed the publishing and distribution of BL works. The mid-1990s saw the so-called "''yaoi'' debate" or ''yaoi ronsō'' (や お い 論争), a debate held primarily in a series of essays published in the feminist magazine ''Choisir'' from 1992 to 1997. In an
open letter An open letter is a Letter (message), letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. Open letters usually take the form of a letter (mess ...
, Japanese gay writer Masaki Satō criticized the genre as
homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...
for not depicting gay men accurately, and called fans of ''yaoi'' "disgusting women" who "have a perverse interest in sexual intercourse between men." A years-long debate ensued, with ''yaoi'' fans and artists contending that ''yaoi'' is entertainment for women that does not seek to be a realistic depiction of homosexuality, and instead serves as a refuge from the misogyny of Japanese society. The scholarly debate that the ''yaoi ronsō'' engendered led to the formation of the field of "BL studies", which focus on the study of BL and the relationship between women and BL. It additionally impacted creators of ''yaoi'': author Chiyo Kurihara abandoned ''yaoi'' to focus on heterosexual pornography as a result of the ''yaoi ronsō'', while Hisako Takamatsu took into account the arguments of the genre's critics to create works more accommodating of a gay audience.


2000s–present: Globalization of ''yaoi'' and BL

The economic crisis caused by the Lost Decade came to affect the manga industry in the late 1990s and early 2000s, but did not particularly impact the ''yaoi'' market; on the contrary, ''yaoi'' magazines continued to proliferate during this period, and sales of ''yaoi'' media increased. In 2004, Otome Road in
Ikebukuro is a commercial and entertainment district in Toshima, Tokyo, Japan. Toshima ward offices, Ikebukuro Station, and several shops, restaurants, and department stores are located within city limits. Transportation At the center of Ikebukuro is ...
emerged as a major cultural destination for ''yaoi'' fandom, with multiple stores dedicated to ''shōjo'' and ''yaoi'' goods. The 2000s also saw an increase in male readers of ''yaoi'', with a 2008 bookstore survey finding that between 25 and 30 percent of ''yaoi'' readers were male. The 2000s saw significant growth of ''yaoi'' in international markets, beginning with the founding of the American
anime convention An anime and manga convention (often called just anime convention) is a fan convention with a primary focus on anime, manga and Japanese culture. Anime conventions are commonly multi-day events hosted at convention centers, hotels or college cam ...
Yaoi-Con in 2001. The first officially-licensed English-language translations of ''yaoi'' manga were published in the North American market in 2003 (see
Media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
below); the market expanded rapidly before contracting in 2008 as a result of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
, but continued to grow slowly in the following years. South Korea saw the development of BL in the form of ''
manhwa Manhwa () is the general Korean term for comics and print cartoons. Outside Korea, the term usually refers to Korean comics. Modern Manhwa has extended its reach to many other countries. These comics have branched outside of Korea by acce ...
'', notably '' Martin and John'' (2006) by Park Hee-jung and ''Crush on You'' (2006) by Lee Kyung-ha. The 2010s and 2020s saw an increase in the popularity of ''yaoi'' and BL media in China and Thailand in the form of web novels, live-action films, and live-action television dramas (see
Media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
below). Though "boys' love" and "BL" have become the generic terms for this material across Asia, in Thailand, BL dramas are sometimes referred to as "Y" or "Y series" as a shorthand for ''yaoi''. Thai Series Y explicitly adapts the content of Japanese BL to the Thai local context and in recent years has become increasingly popular with fans around the world who often view Thai BL as separate to its Japanese antecedents. Thai BL also deliberately borrows from
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
celebrity culture in the development of its own style of idols known as ''khu jin'' (imaginary couples) who are designed to be paired together by Thai BL's predominantly female fans. For cultural anthropologist Thomas Baudinette, BL series produced in Thailand represent the next stage in the historic development of BL, which is increasingly becoming "dislocated" from Japan among international fans' understanding of the genre. While BL fandom in China traces back to the late 1990s as ''
danmei ''Danmei'' ( zh, c=耽美, p=dānměi, l=indulging beauty) is a Chinese genre of literature and other fictional media that features romantic relationships between male characters. Derived from both Japanese boys' love and Western slash fiction, ...
'' (the
Mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...
reading of the Japanese term ''tanbi''), state regulations in China made it difficult for ''danmei'' writers to publish their works online, with a 2009 ordinance by the National Publishing Administration of China banning most ''danmei'' online fiction. In 2015, laws prohibiting depictions of same-sex relationships in television and film were implemented in China. The growth in
streaming service provider A streaming media service (also simply called a streaming service) is an online platform that allows users to watch or listen to content, such as movies, TV shows, music, or podcasts, over the internet. Instead of downloading the content to the ...
s in the 2010s is regarded as a driving force behind the production of BL dramas across Asia, as online distribution provides a platform for media containing non-heterosexual material, which is frequently not permitted on
broadcast television Broadcast television systems (or terrestrial television systems outside the US and Canada) are the encoding or formatting systems for the transmission and reception of terrestrial television signals. Analog television systems were standardized ...
.


Concepts and themes


''Bishōnen''

The protagonists of BL are often , "highly idealised" boys and young men who blend both
masculine Masculinity (also called manhood or manliness) is a set of attributes, behaviors, and roles generally associated with men and boys. Masculinity can be theoretically understood as socially constructed, and there is also evidence that some beh ...
and
feminine Femininity (also called womanliness) is a set of attributes, behaviors, and Gender roles, roles generally associated with women and girls. Femininity can be understood as Social construction of gender, socially constructed, and there is also s ...
qualities. ''Bishōnen'' as a concept can be found disparately throughout
East Asia East Asia is a geocultural region of Asia. It includes China, Japan, Mongolia, North Korea, South Korea, and Taiwan, plus two special administrative regions of China, Hong Kong and Macau. The economies of Economy of China, China, Economy of Ja ...
, but its specific aesthetic manifestation in 1970s ''shōjo'' manga (and subsequently in manga) drew influence from popular culture of the era, including
glam rock Glam rock is a style of rock music that developed in the United Kingdom in the early 1970s and was primarily defined by the flamboyant clothing, makeup, and hairstyles of its musicians, particularly platform shoes and glitter. Glam artists d ...
artists such as
David Bowie David Robert Jones (8 January 194710 January 2016), known as David Bowie ( ), was an English singer, songwriter and actor. Regarded as one of the most influential musicians of the 20th century, Bowie was acclaimed by critics and musicians, pa ...
, actor
Björn Andrésen Björn Johan Andrésen (born 26 January 1955) is a Swedish actor and musician. He is best known for playing the 14-year-old Tadzio in Luchino Visconti's 1971 film adaptation of the 1912 Thomas Mann novella '' Death in Venice''. He also played a ...
's portrayal of Tadzio in the 1971 film adaptation of ''
Death in Venice ''Death in Venice ''() is a novella by German author Thomas Mann, published in 1912. It presents an ennobled writer who visits Venice and is liberated, uplifted, and then increasingly obsessed by the sight of a boy in a family of Polish tourist ...
'', and kabuki ''
onnagata , also , are male actors who play female roles in kabuki theatre. It originated in 1629 after women were banned from performing in kabuki performances. There are many specific techniques that actors must learn to master the role of ''onnagata'' ...
'' Bandō Tamasaburō. Though ''bishōnen'' are not exclusive to BL, the
androgyny Androgyny is the possession of both masculine and feminine characteristics. Androgyny may be expressed with regard to Sex, biological sex or gender expression. When ''androgyny'' refers to mixed biological sex characteristics in humans, it oft ...
of ''bishōnen'' is often exploited to explore notions of sexuality and gender in BL works. The late 2010s saw the increasing popularity of masculine men in BL that are reminiscent of the body types typical in gay manga, with growing emphasis on stories featuring muscular bodies and older characters. A 2017 survey by BL publisher Juné Manga found that while over 80% of their readership previously preferred ''bishōnen'' body types exclusively, 65% now enjoy both ''bishōnen'' and muscular body types. Critics and commentators have noted that this shift in preferences among BL readers, and subsequent creation of works that feature characteristics of both BL and gay manga, represents a blurring of the distinctions between the genres; anthropologist Thomas Baudinette notes in his fieldwork that gay men in Japan "saw no need to sharply disassociate BL from ay mangawhen discussing their consumption of 'gay media'."


''Seme'' and ''uke''

The two participants in a BL relationship (and to a lesser extent in '' yuri'') are often referred to as and . These terms originated in
martial arts Martial arts are codified systems and traditions of combat practiced for a number of reasons such as self-defence; military and law enforcement applications; combat sport, competition; physical, mental, and spiritual development; entertainment; ...
, and were later appropriated as Japanese
LGBT slang LGBTQ slang, LGBTQ speak, queer slang, or LGBTQIA slang is a set of English slang lexicon used predominantly among LGBTQ people. It has been used in various languages since the early 20th century as a means by which members of the LGBTQ communit ...
to refer to the insertive and receptive partners in
anal sex Anal sex or anal intercourse principally means the insertion and pelvic thrusting, thrusting of the Erection, erect human penis, penis into a person's Human anus, anus, or anus and rectum, for sexual pleasure.Sepages 270–271for anal sex inform ...
. Aleardo Zanghellini suggests that the martial arts terms have special significance to a Japanese audience, as an archetype of the gay male relationship in Japan includes same-sex love between samurai and their companions. He suggests that the samurai archetype is responsible for age differences and hierarchical variations in power of some relationships portrayed in BL. The ''seme'' is often depicted as restrained, physically powerful, and protective; he is generally older and taller, with a stronger chin, shorter hair, smaller eyes, and a more stereotypically masculine and "
macho Machismo (; ; ; ) is the sense of being " manly" and self-reliant, a concept associated with "a strong sense of masculine pride: an exaggerated masculinity". Machismo is a term originating in the early 1940s and 1950s and its use more wi ...
" demeanour than the ''uke''. The ''seme'' usually pursues the ''uke'', who often has softer, androgynous, feminine features with bigger eyes and a smaller build, and is often physically weaker than the ''seme''. The roles of ''seme'' and ''uke'' can alternatively be established by who is dominant in the relationship; a character can take the ''uke'' role even if he is not presented as feminine, simply by being juxtaposed against and pursued by a more dominant and masculine character. Anal sex is ubiquitous in BL, and is typically rendered explicitly and not merely implied; Zanghellini notes that illustrations of anal sex almost always position the characters to face each other rather than " doggy style", and that the ''uke'' rarely fellates the ''seme'', but instead receives the sexual and romantic attentions of the ''seme''. Though McLelland notes that authors are typically "interested in exploring, not repudiating" the dynamics between the ''seme'' and ''uke'', not all works adhere to ''seme'' and ''uke'' tropes. The possibility of switching roles is often a source of playful teasing and sexual excitement for the characters, indicating an interest among many genre authors in exploring the
performative In the philosophy of language and speech acts theory, performative utterances are sentences which not only describe a given reality, but also change the social reality they are describing. In a 1955 lecture series, later published as ''How to D ...
nature of the roles. , a shorthand for "reversible" (リバーシブル), is used to describe couples where the ''seme'' and ''uke'' roles are not strictly defined. Occasionally, authors will forego the stylisations of the ''seme'' and ''uke'' to portray both lovers as "equally attractive handsome men", or will subvert expectations of dominance by depicting the active pursuer in the relationship as taking the passive role during sex. In other cases, the ''uke'' is presented as more sexually aggressive than the ''seme''; in these instances, the roles are sometimes referred to as and .


Diminished female characters

Historically, female characters had minor roles in BL, or were absent altogether. Suzuki notes that mothers in particular are often portrayed in a negative light; she suggests this is because the character and reader alike are seeking to substitute the absence of unconditional maternal love with the "forbidden" all-consuming love presented in BL. In parodies based on existing works that include female characters, the female's role is typically either minimized or the character is killed off; Yukari Fujimoto noted that in these parodies, "it seems that ''yaoi'' readings and likeable female characters are mutually exclusive." Nariko Enomoto, a BL author, suggests that women are typically not depicted in BL as their presence adds an element of realism that distracts from a fantasy narrative. Since the late 2000s, women have appeared more frequently in BL works as supporting characters. Lunsing notes that early ''shōnen-ai'' and ''yaoi'' were often regarded as
misogynistic Misogyny () is hatred of, contempt for, or prejudice against women or girls. It is a form of sexism that can keep women at a lower social status than men, thus maintaining the social roles of patriarchy. Misogyny has been widely practis ...
, with the diminished role of female characters cited as evidence of the internalized misogyny of the genre's largely female readership. He suggests that the decline of these misogynistic representations over time is evidence that authors and readers "overcame this hate, possibly thanks to their involvement with ."


Gay equality

BL stories are often strongly
homosocial In sociology, homosociality means same-sex friendships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in society. ' ...
, giving men freedom to bond and pursue shared goals together (as in '' dojinshi'' adaptations of ''shōnen'' manga), or to rival each other (as in '' Embracing Love''). This spiritual bond and equal partnership is depicted as overcoming the male-female gender hierarchy. As is typical in romance fiction, couples depicted in these stories often must overcome obstacles that are emotional or psychological rather than physical. Akiko Mizoguchi notes that while early stories depicted homosexuality as a source of shame to heighten dramatic tension in this regard, beginning in the mid-2000s the genre began to depict gay identity with greater sensitivity and nuance, with series such as '' Brilliant Blue'' featuring stories of
coming out Coming out of the closet, often shortened to coming out, is a metaphor used to describe LGBTQ people's self-disclosure of their sexual orientation, romantic orientation, or gender identity. This is often framed and debated as a privacy issue, ...
and the characters' gradual acceptance within the wider community. BL typically depicts Japanese society as more accepting of LGBT people than it is in reality, which Mizoguchi contends is a form of activism among BL authors. Some longer-form stories such as ''
Fake Fake or fakes may refer to: Arts and entertainment Film and television * The Fake (1927 film), ''The Fake'' (1927 film), a silent British drama film * The Fake (1953 film), ''The Fake'' (1953 film), a British film * Fake (2003 film), ''Fake'' (20 ...
'' and '' Kizuna: Bonds of Love'' have the couple form a family unit, depicting them cohabiting and adopting children. It is also possible that they marry and have children, as in
Omegaverse Omegaverse, also known as A/B/O or α/β/Ω (an abbreviation for "alpha/beta/omega"), is a subgenre of speculative erotic fiction. The genre supposes the existence of a dominance hierarchy among humans, as similar to those associated with wolves ...
publications. Fujimoto cites ''
Ossan's Love is a Japanese television drama produced by TV Asahi. The series follows Soichi Haruta, a romantically unsuccessful office worker whose male boss and roommate confess their romantic feelings for him. Noted as one of the first Japanese television ...
'' (2016–2018) and other BL television dramas that emerged in the 2010s as a "'missing link' to bridge the gap between BL fiction and gay people," arguing that when BL narratives are presented using human actors, it produces a "subconscious change in the perception of viewers" towards acceptance of homosexuality. Although gay male characters are empowered in BL, the genre frequently does not address the reality of socio-cultural
homophobia Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...
. According to Hisako Miyoshi, vice editor-in-chief for
Libre Publishing , formerly known as from 2006 to 2016, is a Japanese publishing company owned by Animate (retailer), Animate. Libre primarily publishes ''yaoi'' and teens' love manga and light novels, which are run in their magazines ''Magazine Be × Boy'' and ...
, while earlier works in the genre focused "more on the homosexual way of life from a realistic perspective", over time the genre has become less realistic and more comedic, and the stories are "simply for entertainment". BL manga often have fantastical, historical or futuristic settings, and many fans consider the genre to be
escapist fiction Escapist fiction, also known as escape fiction, escapist literature, or simply escapism, is fiction that provides escapism by immersing readers in a "new world" created by the author.Galgut, E. (2019). Literary Form and Mentalization. In ''The Ox ...
. Homophobia, when it is presented as an issue at all, is used as a plot device to heighten drama, or to show the purity of the leads' love.
Rachel Thorn Rachel Thorn (formerly Matt Thorn; born May 12, 1965) is a cultural anthropologist and a faculty member at the Kyoto Seika University's Faculty of Global Culture (in the Japanese Culture Course) in Japan. She is best known in North America ...
has suggested that as BL is primarily a romance genre, its readers may be turned off by political themes such as homophobia. BL author Makoto Tateno expressed skepticism that realistic depictions of gay men's lives would become common in BL "because girls like fiction more than realism". Alan Williams argues that the lack of a gay identity in BL is due to BL being
postmodern Postmodernism encompasses a variety of artistic, cultural, and philosophical movements that claim to mark a break from modernism. They have in common the conviction that it is no longer possible to rely upon previous ways of depicting the wo ...
, stating that "a common utterance in the genre—when a character claims that he is 'not gay, but just in love with a man'—has both homophobic (or modern) temporal undertones but also non-identitarian (postmodern) ones." In 2019, BL manga magazine editors have stated that stories where a man is concerned about coming out as gay have become uncommon and the trope can be seen as outdated if used as a source of conflict between the characters.


Rape

Eroticized depictions of rape are often associated with BL.
Anal sex Anal sex or anal intercourse principally means the insertion and pelvic thrusting, thrusting of the Erection, erect human penis, penis into a person's Human anus, anus, or anus and rectum, for sexual pleasure.Sepages 270–271for anal sex inform ...
is understood as a means of expressing commitment to a partner, and in BL, the "apparent violence" of rape is transformed into a "measure of passion". Rape scenes in BL are rarely presented as crimes with an assaulter and a victim: scenes where a ''seme'' rapes an ''uke'' are not depicted as symptomatic of the violent desires of the ''seme'', but rather as evidence of the uncontrollable attraction felt by the ''seme'' towards the ''uke''. Such scenes are often a
plot device A plot device or plot mechanism is any technique in a narrative used to move the plot forward. A clichéd plot device may annoy the reader and a contrived or arbitrary device may confuse the reader, causing a loss of the suspension of disbelief ...
used to make the ''uke'' see the ''seme'' as more than just a good friend, and typically result in the ''uke'' falling in love with the ''seme''. While Japanese society often shuns or looks down upon women who are raped in reality, the BL genre depicts men who are raped as still "imbued with innocence" and are typically still loved by their rapists after the act, a trope that may have originated with '' Kaze to Ki no Uta''. Kristy Valenti of ''
The Comics Journal ''The Comics Journal'', often abbreviated ''TCJ'', is an American magazine of news and criticism pertaining to comic books, comic strips and graphic novels. Known for its lengthy interviews with comic creators, pointed editorials and scathing r ...
'' notes that rape narratives typically focus on how "irresistible" the ''uke'' is and how the ''seme'' "cannot control himself" in his presence, thus absolving the ''seme'' of responsibility for his rape of the ''uke''. She notes this is likely why the narrative climax of many BL stories depicts the ''seme'' recognizing, and taking responsibility for, his sexual desires. Where the uke is raped by a third party, the relationship is shown to be emotionally supportive. Conversely, some stories such as '' Under Grand Hotel'' subvert the rape fantasy trope entirely by presenting rape as a negative and traumatic act. A 2012 survey of English-language BL fans found that just 15 percent of respondents reported that the presence of rape in BL media made them uncomfortable, as the majority of respondents could distinguish between the "fantasy, genre-driven rape" of BL and rape as a crime in reality. This "surprisingly high tolerance" for depictions of rape is contextualized by a content analysis, which found that just 13 percent of all original Japanese BL available commercially in English contains depictions of rape. These findings are argued as "possibly belying the perception that rape is almost ubiquitous in BL/''yaoi''."


Tragedy

Tragic A tragedy is a genre of drama based on human suffering and, mainly, the terrible or sorrowful events that befall a main character or cast of characters. Traditionally, the intention of tragedy is to invoke an accompanying catharsis, or a "pain ...
narratives that focused on the suffering of the protagonists were popular early ''June'' stories, particularly stories that ended in one or both members of the central couple dying from
suicide Suicide is the act of intentionally causing one's own death. Risk factors for suicide include mental disorders, physical disorders, and substance abuse. Some suicides are impulsive acts driven by stress (such as from financial or ac ...
. By the mid-1990s,
happy ending A happy ending is an ending of the plot of a work of fiction in which there is a positive outcome for the protagonist or protagonists, and in which this is to be considered a favourable outcome. In storylines where the protagonists are in phy ...
s were more common; when tragic endings are shown, the cause is typically not an interpersonal conflict between the couple, but "the cruel and intrusive demands of an uncompromising outside world". Thorn theorizes that depictions of tragedy and abuse in BL exist to allow the audience "to come to terms in some way with their own experiences of abuse."


Subgenres and related genres

, also known as or is a genre focused on male same-sex love, as created primarily by
gay men Gay men are male homosexuals. Some bisexual men, bisexual and homoromantic men may dually identify as ''gay'' and a number of gay men also identify as ''queer''. Historic terminology for gay men has included ''Sexual inversion (sexology), in ...
for a gay male audience. Gay manga typically focuses on
masculine Masculinity (also called manhood or manliness) is a set of attributes, behaviors, and roles generally associated with men and boys. Masculinity can be theoretically understood as socially constructed, and there is also evidence that some beh ...
men with varying degrees of muscle, body fat, and
body hair Body hair or androgenic hair is terminal hair that develops on the human body during and after puberty. It is different from head hair and also from less visible vellus hair, which is much finer and lighter in color. Growth of androgenic hai ...
, in contrast to the androgynous ''bishōnen'' of BL. Graham Kolbeins writes in '' Massive: Gay Erotic Manga and the Men Who Make It'' that while BL can be understood as a primarily
feminist Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern soci ...
phenomenon, in that it depicts sex that is free of the
patriarchal Patriarchy is a social system in which positions of authority are primarily held by men. The term ''patriarchy'' is used both in anthropology to describe a family or clan controlled by the father or eldest male or group of males, and in fem ...
trappings of heterosexual pornography, gay manga is primarily an expression of gay male identity. The early 2000s saw a degree of overlap between BL and gay manga in
BDSM BDSM is a variety of often Eroticism, erotic practices or Sexual roleplay, roleplaying involving Bondage (BDSM), bondage, Discipline (BDSM), discipline, dominance and submission, sadomasochism, and other related interpersonal dynamics. Given ...
-themed publications: the BDSM anthology magazine had several male contributors, while several female BL authors have contributed stories to BDSM-themed gay manga anthologies or special issues, occasionally under male
pen name A pen name or nom-de-plume is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen name may be used to make the author's na ...
s. is a genre that depicts prepubescent or
pubescent The adjective pubescent may describe: * people or animals undergoing puberty * plants that are hairy, covered in trichomes * insects that are covered in setae In biology, setae (; seta ; ) are any of a number of different bristle- or hair-lik ...
boys in a romantic or pornographic context. Originating as an offshoot of in the early 1980s, the subgenre was later adopted by male readers and became influenced by ''
lolicon In Japanese popular culture, is a genre of fictional media which focuses on young or young-looking girl characters, particularly in a sexually suggestive or erotic manner. The term, a portmanteau of the English-language phrase " Lolita co ...
'' (works depicting prepubescent or pubescent girls); the conflation of ''shotacon'' in its contemporary usage with BL is thus not universally accepted, as the genre constitutes material that marketed to both male and female audiences.
Omegaverse Omegaverse, also known as A/B/O or α/β/Ω (an abbreviation for "alpha/beta/omega"), is a subgenre of speculative erotic fiction. The genre supposes the existence of a dominance hierarchy among humans, as similar to those associated with wolves ...
is a male-male romance subgenre that originated from the American series ''
Supernatural Supernatural phenomena or entities are those beyond the Scientific law, laws of nature. The term is derived from Medieval Latin , from Latin 'above, beyond, outside of' + 'nature'. Although the corollary term "nature" has had multiple meanin ...
'' and in the 2010s became a subgenre of both commercial and non-commercial BL. Stories in the genre are premised on societies wherein humans are divided into a
dominance hierarchy In the zoological field of ethology, a dominance hierarchy (formerly and colloquially called a pecking order) is a type of social hierarchy that arises when members of animal social animal, social groups interact, creating a ranking system. Dif ...
of dominant "alphas", neutral "betas", and submissive "omegas". These terms are derived from those used in
ethology Ethology is a branch of zoology that studies the behavior, behaviour of non-human animals. It has its scientific roots in the work of Charles Darwin and of American and German ornithology, ornithologists of the late 19th and early 20th cen ...
to describe social hierarchies in animals. The " dom/sub universe" subgenre emerged in 2017 and gained popularity in 2021. The subgenre uses
BDSM BDSM is a variety of often Eroticism, erotic practices or Sexual roleplay, roleplaying involving Bondage (BDSM), bondage, Discipline (BDSM), discipline, dominance and submission, sadomasochism, and other related interpersonal dynamics. Given ...
elements and also draws influences from Omegaverse, particularly the use of a caste system.


Media

In 2003, 3.8% of weekly Japanese manga magazines were dedicated exclusively to BL. Notable ongoing and defunct magazines include ''
Magazine Be × Boy is a monthly Japanese boys' love manga magazine published by Libre. The magazine was originally launched by Biblos under the publisher Hekitensha in March 1993 until Biblos' bankruptcy in 2006. Publications In addition to ''Magazine Be × Boy ...
'', ''
June June is the sixth and current month of the year in the Julian and Gregorian calendars—the latter the most widely used calendar in the world. Its length is 30 days. June succeeds May and precedes July. This month marks the start of su ...
'', ''
Craft A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale pr ...
'', '' Chara'', '' Dear+'', ''
Opera Opera is a form of History of theatre#European theatre, Western theatre in which music is a fundamental component and dramatic roles are taken by Singing, singers. Such a "work" (the literal translation of the Italian word "opera") is typically ...
'', ', and ''Gush''. Several of these magazines were established as companion publications to ''shōjo'' manga magazines, as they include material considered too explicit for an all-ages audience; ''Ciel'' was established as a companion to '' Monthly Asuka'', while ''Dear+'' was established as a companion to '' Wings''. A 2008 assessment estimated that the Japanese commercial BL market grossed approximately annually, with novel sales generating per month, manga generating per month, CDs generating per month, and video games generating per month. A 2010 report estimated that the Japanese BL market was worth approximately in both 2009 and 2010. In 2019, editors from ''Lynx'', ''Magazine Be × Boy'', and ''On BLUE'' have stated that, with the growth of BL artists in Taiwan and South Korea, they have recruited and published several of their works in Japan with expectations that the BL manga industry will diversify.


Fan works ()

The (self-published fan works) subculture emerged in the 1970s contemporaneously with BL subculture and Western
fan fiction Fan fiction or fanfiction, also known as fan fic, fanfic, fic or FF, is fiction typically written in an amateur capacity by fans as a form of fan labor, unauthorized by, but based on, an existing work of fiction. The author uses copyrighted ...
culture. Characteristic similarities of fan works in both Japan and the West include non-adherence to a standard
narrative structure Story structure or narrative structure is the recognizable or comprehensible way in which a narrative's different elements are unified, including in a particularly chosen order and sometimes specifically referring to the ordering of the plot: ...
s and a particular popularity of
science fiction Science fiction (often shortened to sci-fi or abbreviated SF) is a genre of speculative fiction that deals with imaginative and futuristic concepts. These concepts may include information technology and robotics, biological manipulations, space ...
themes. Early BL ''dōjinshi'' were amateur publications that were not controlled by media restrictions, were typically
derivative works In copyright law, a derivative work is an expressive creation that includes major copyrightable elements of a first, previously created original work (the underlying work). The derivative work becomes a second, separate work independent from t ...
based on existing manga and anime, and were often written by teenagers for an adolescent audience. Several legitimate manga artists produce or produced ''
dōjinshi , also Romanization of Japanese, romanized as ', is the Japanese term for self-published print works, such as magazines, manga, and novels. Part of a wider category of ''doujin'' (self-published) works, ''doujinshi'' are often derivative of exi ...
'': the manga artist group Clamp began as an amateur ''dōjinshi'' circle creating works based on ''
Saint Seiya , also known as ''Saint Seiya: Knights of the Zodiac'' or simply ''Knights of the Zodiac'' (translated from the French title ''Les Chevaliers du Zodiaque''), is a Japanese manga series written and illustrated by Masami Kurumada. It ...
'', while Kodaka Kazuma and Fumi Yoshinaga have produced ''dōjinshi'' concurrently with professionally-published works. Many publishing companies review BL ''dōjinshi'' to recruit talented amateurs; this practice has led to careers in mainstream manga for
Youka Nitta , born March 8, 1971, is a Japanese yaoi manga artist. Although Nitta was already a fan of manga, she was introduced to yaoi manga when she was in grade five, by an older girl who was her neighbour. Her first manga story, "GROUPIE", was publishe ...
, Shungiku Nakamura, and others. Typically, BL ''dōjinshi'' feature male-male pairings from non-romantic manga and anime. Much of the material derives from male-oriented ''shōnen'' and ''seinen'' works, which contain close male-male friendships perceived by fans to imply elements of
homoeroticism Homoeroticism is sexual attraction between members of the same sex, including both male–male and female–female attraction. The concept differs from the concept of homosexuality: it refers specifically to the desire itself, which can be tempor ...
, such as with ''
Captain Tsubasa is a Japanese manga series written and illustrated by Yōichi Takahashi. The series mainly revolves around the sport of association football focusing on Tsubasa Oozora and his relationship with his friends, rivalries with ...
'' and ''
Saint Seiya , also known as ''Saint Seiya: Knights of the Zodiac'' or simply ''Knights of the Zodiac'' (translated from the French title ''Les Chevaliers du Zodiaque''), is a Japanese manga series written and illustrated by Masami Kurumada. It ...
'', two titles which popularized in the 1980s. '' Weekly Shonen Jump'' is known to have a large female readership who engage in BL readings; publishers of ''shōnen'' manga may create "homoerotic-themed" merchandise as
fan service , fanservice or Example: A frame (numbered "25") from the English opening sequence of '' New Cutie Honey'', in which character Danbei Hayami fires a Rocket Punch as main character Honey Kisaragi lies topless and prone in the background, i ...
to their BL fans. BL fans may "
ship A ship is a large watercraft, vessel that travels the world's oceans and other Waterway, navigable waterways, carrying cargo or passengers, or in support of specialized missions, such as defense, research and fishing. Ships are generally disti ...
" any male-male pairing, sometimes pairing off a favourite character, or create a story about two original male characters and incorporate established characters into the story. Any male character may become the subject of a BL ''dōjinshi'', including characters from non-manga titles such as ''
Harry Potter ''Harry Potter'' is a series of seven Fantasy literature, fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young Magician (fantasy), wizard, Harry Potter (character), Harry Potter, and his friends ...
'' or ''
The Lord of the Rings ''The Lord of the Rings'' is an Epic (genre), epic high fantasy novel written by English author and scholar J. R. R. Tolkien. Set in Middle-earth, the story began as a sequel to Tolkien's 1937 children's book ''The Hobbit'' but eventually d ...
'', video games such as ''
Final Fantasy is a Japanese fantasy Anthology series, anthology media franchise created by Hironobu Sakaguchi which is owned, developed, and published by Square Enix (formerly Square (video game company), Square). The franchise centers on a series of fanta ...
'', or real people such as actors and politicians. Amateur authors may also create characters out of personifications of abstract concepts (as in the personification of countries in '' Hetalia: Axis Powers'') or complementary objects like salt and pepper. In Japan, the labeling of BL ''dōjinshi'' is typically composed of the two lead characters' names, separated by a
multiplication sign The multiplication sign (), also known as the times sign or the dimension sign, is a mathematical symbol used to denote the operation of multiplication, which results in a product. The symbol is also used in botany, in botanical hybrid nam ...
, with the ''seme'' being first and the ''uke'' being second. Outside of Japan, the 2000 broadcast of ''
Mobile Suit Gundam Wing ''Mobile Suit Gundam Wing'', also known in Japan as , is a 1995 Japanese mecha anime series directed by Masashi Ikeda and written by Katsuyuki Sumizawa. It is the sixth installment in the '' Gundam'' franchise, taking place in the "Afte ...
'' in North America on
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
is noted as crucial to the development of Western BL fan works, particularly
fan fiction Fan fiction or fanfiction, also known as fan fic, fanfic, fic or FF, is fiction typically written in an amateur capacity by fans as a form of fan labor, unauthorized by, but based on, an existing work of fiction. The author uses copyrighted ...
. As BL fan fiction is often compared to the Western fan practice of
slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash th ...
, it is important to understand the subtle differences between them. Levi notes that "the youthful teen look that so easily translates into androgyny in boys' love manga, and allows for so many layered interpretations of sex and gender, is much harder for slash writers to achieve."


English-language publishing

The first officially-licensed English-language translations of manga were published in the North American market in 2003; by 2006, there were roughly 130 English-translated works commercially available, and by 2007, over 10 publishers in North America published . Notable English-language publishers of BL include
Viz Media Viz Media, LLC is an American entertainment company headquartered in San Francisco, California, focused on publishing manga, and distribution and licensing Japanese anime, films, and television series. The company was founded in 1986 as Viz, ...
under their SuBLime imprint,
Digital Manga Publishing Digital Manga is a California-based publishing company that licenses and releases Japanese manga, anime, and related merchandise in the English language. Digital Manga also owns and operates eManga, a digital publishing site for manga and l ...
under their 801 Media and Juné imprints,
Media Blasters Media Blasters, sometimes abbreviated as MB, is an American entertainment company that was founded by John Sirabella in 1997 and is based in New York City. It is in the business of licensing, translating, and releasing to the North American mar ...
under their Kitty Media imprint,
Seven Seas Entertainment Seven Seas Entertainment is an American publishing company located in Los Angeles, California. It was originally dedicated to the publication of original English-language manga, but now publishes licensed manga and light novels from Japan, as w ...
, and
Tokyopop Tokyopop (styled TOKYOPOP; formerly known as Mixx Entertainment) is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licens ...
. Notable defunct English-language publishers of BL include
Central Park Media Central Park Media Corporation, often abbreviated as CPM, was an American multimedia entertainment company based in New York City, New York and was headquartered in the 250 West 57th Street building in Midtown Manhattan (on the corner of Centra ...
under their Be Beautiful imprint,
Broccoli Broccoli (''Brassica oleracea'' var. ''italica'') is an edible green plant in the Brassicaceae, cabbage family (family Brassicaceae, genus ''Brassica'') whose large Pseudanthium, flowering head, plant stem, stalk and small associated leafy gre ...
under their Boysenberry imprint, and
Aurora Publishing Aurora Publishing may refer to: * Aurora Publishing (United States), American publishing company of Japanese manga * Aurora Publishing (Hungary), German-Hungarian publishing company {{disambiguation ...
under their Deux Press imprint. Among the 135 manga published in North America between 2003 and 2006, 14% were rated for readers aged 13 years or over, 39% were rated for readers aged 15 or older, and 47% were rated for readers age 18 and up. Restrictions among American booksellers often led publishers to label books conservatively, often rating books originally intended for a mid-teen readership as 18+ and distributing them in shrinkwrap.
Diamond Comic Distributors Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. It transports comic books and graphic novels, as well as other popu ...
valued the sales of manga in the United States at approximately
US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...
6 million in 2007. Marketing was significant in the transnational travel of BL from Japan to the United States, and led to BL to attract a following of
LGBTQ LGBTQ people are individuals who are lesbian, Gay men, gay, bisexual, transgender, queer, or questioning (sexuality and gender), questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, Asexuality, asexual, ...
fans in the United States. The 1994
original video animation , abbreviated as OVA and sometimes as OAV (original animation video), are Japanese animated films and special episodes of a series made specially for release in home video formats without prior showings on television or in theaters, though the ...
adaptation of '' Kizuna: Bonds of Love'' was distributed by Ariztical Entertainment, which specializes in
LGBT cinema This article lists lesbian, Gay men, gay, bisexual, transgender, or queer-related films involving participation and/or representation of LGBTQ people. The list includes films that deal with or feature significant LGBTQ issues or characters. These ...
and marketed the title as "the first gay male anime to be released on
DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
in the US." The film was reviewed in the American LGBT magazine ''
The Advocate An advocate is a professional in the field of law. The Advocate, The Advocates or Advocate may also refer to: Magazines * The Advocate (magazine), ''The Advocate'' (magazine), an LGBT magazine based in the United States * ''The Harvard Advocate' ...
'', which compared the film to gay art house cinema. A large portion of Western fans choose to
pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and valuable goods, or taking hostages. Those who conduct acts of piracy are call ...
BL material because they are unable or unwilling to obtain it through sanctioned methods. Scanlations and other
fan translation Fan translation (or user-generated translation) refers to the unofficial translation of various forms of written or multimedia products made by fans (fan labor), often into a language in which an official translated version is not yet availabl ...
efforts of both commercially published Japanese works and amateur ''dojinshi'' are common.


Original English-language

When initially gained popularity in the United States in the early 2000s, several American artists began creating
original English-language manga An original English-language manga or OEL manga is a comic book or graphic novel drawn in the style of manga and originally published in English. The term "international manga", as used by the Japanese Ministry of Foreign Affairs, encompasses al ...
for female readers featuring male-male couples referred to as "American ". The first known commercially published original English-language comic is ''Sexual Espionage #1'' by Daria McGrain, published by Sin Factory in May 2002. As international artists began creating works, the term "American " fell out of use and was replaced by terms like "original English language ", "global ", and "global BL". The majority of publishers creating original English-language manga are now defunct, including Yaoi Press, DramaQueen, and Iris Print.
Digital Manga Publishing Digital Manga is a California-based publishing company that licenses and releases Japanese manga, anime, and related merchandise in the English language. Digital Manga also owns and operates eManga, a digital publishing site for manga and l ...
last published original English-language manga in 2012; outside of the United States, German publisher Carlsen Manga also published original works.


Audio dramas

BL
audio dramas Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatised, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine ...
, occasionally referred to as "drama CDs", "sound dramas", or "BLCDs", are recorded Voice acting in Japan, voice performances of male-male romance scenarios performed by primarily male voice actors. They are typically adaptations of original BL manga and novels. The first BL audio dramas were released in the 1980s, beginning with ''Tsuzumigafuchi'' in 1988, which was published as a "''June'' cassette". BL audio dramas proliferated beginning in the 1990s with the rise in popularity of compact discs, peaking at 289 total CDs released in 2008, which dropped to 108 CDs in 2013.


Live action television and film


Japan

While Japanese BL manga has been adapted into live action films and Japanese television drama, television dramas since the early 2000s, these works were marketed towards a niche audience of BL fans rather than towards a general audience. When these works were adapted for a general audience, same-sex romance elements were typically downplayed or removed entirely, as in the live-action television adaption of ''Antique Bakery'' that aired on Fuji TV in 2001. The development of Japanese live-action television dramas that focus on BL and same-sex romance themes explicitly was spurred by the critical and commercial success of the TV Asahi television drama ''
Ossan's Love is a Japanese television drama produced by TV Asahi. The series follows Soichi Haruta, a romantically unsuccessful office worker whose male boss and roommate confess their romantic feelings for him. Noted as one of the first Japanese television ...
'' (2016), which features an all-male love triangle as its central plot conceit. While ''Ossan's Love'' is an original series, it influenced the creation of live-action BL works adapted from manga that are marketed towards mass audiences; notable examples include the television dramas ' (2018) on Fuji TV, ''What Did You Eat Yesterday?'' (2019) on TV Tokyo, ''Cherry Magic'' (2020) on TV Tokyo, and the live-action film adaptation of ''The Cornered Mouse Dreams of Cheese'' (2020). In 2022, Kadokawa Corporation employee Kaoru Azuma established Tunku, Kadokawa's label for publishing live-action BL drama series, partnering with MBS TV to create the programming block Drama Shower. The label was created to promote Japanese BL dramas based on existing BL novels and manga due to the growing popularity of BL caused by ''Ossan's Love''. While creating Tunku, Azuma stated that she noticed that prejudice against boys' love has dwindled, and that many people have seemed to accept the genre as "normal".


Thailand

The Thai romantic drama film ''Love of Siam'' (2007), which features a gay male romance storyline, found unexpected mainstream success upon its release and grossed over Thai baht, TH฿40 million at the box office. This was followed by ''Love Sick: The Series'' (2014–2015), the first Thai television series to feature two gay characters as the lead roles. Cultural anthropologist Thomas Baudinette argues that ''Love Sick: The Series'' represented a "watershed moment" in the depiction of queer romance in Thai media, exploring how the series adapted tropes from Japanese BL to create a new genre of media. While Japanese BL manga attracted an audience in Thailand as early as the 1990s, the success of ''Love of Siam'' and ''Love Sick'' kick-started the production of domestic BL dramas: between 2014 and 2020, 57 television series in the BL genre were produced and released in Thailand. Major producers of Thai BL include GMMTV, a subsidiary of GMM Grammy, which has produced ''2gether (Thai TV series), 2gether: The Series'' (2020), ''A Tale of Thousand Stars'' (2021), ''SOTUS: The Series'' (2016–2017), ''Dark Blue Kiss'' (2019), and Theory of Love (TV series), ''Theory of Love'' (2019); and Line Corporation, which produces BL dramas in Thailand for distribution on its Line TV platform. The genre has seen some backlash from conservative elements in Thai society: in 2020, the National Broadcasting and Telecommunications Commission introduced new guidelines around material containing "sexually explicit or suggestive" scenes, while public broadcaster MCOT cancelled the BL series ''Love by Chance (Thai TV series), Love by Chance'' in 2018. Thai BL dramas are noted as having gained popularity in Indonesia, where LGBT representation in domestic television is less common; as well as in the Philippines, where many fans view BL as an originally Thai form of popular culture. The coming-of-age BL series, ''I Told Sunset About You'' (2020) was awarded by the Seoul International Drama Awards as the International Drama of the Year in 2021. It has been suggested that BL dramas could become a source of Thai cultural soft power in Southeast Asia and beyond.


China

There are no specific Censorship in China, censorship policies in China concerning depictions of LGBT subject material in media; nevertheless, ''Variety (magazine), Variety'' reports that such material is "deemed sensitive and is inconsistently but regularly removed" from distribution. ''Addicted (web series), Addicted'' (2016), the first Chinese BL web series, accumulated 10 million views before being pulled from the streaming platform iQiyi. In reaction to state censorship, Chinese BL works typically depict male-male romance as homoerotic subtext: the web novel ''Guardian (web series), Guardian'' (2012) depicted a romance between its two lead male characters, though when it was adapted into a television drama on the streaming platform Youku in 2018, the relationship was rendered as a close, homoerotic friendship. The 2015 BL ''xianxia'' novel ''Grandmaster of Demonic Cultivation'' was adapted into Mo Dao Zu Shi, an animated series in 2018 and The Untamed (TV series), a live-action series in 2019, both of which similarly revise the nature of the relationship between the lead male characters. Consequently, fans of both ''Guardian'' and ''The Untamed'' discussed the series' male homoerotic content under the hashtag "Socialist fraternal kiss, socialist brotherhood" or "socialist bromance" to avoid detection from state censors.


Other countries

In South Korea, the web series ''Where Your Eyes Linger'' launched as the first domestically-produced BL series in 2020. The BL genre didn't receive much traction in the country until 2022, when the series ''Semantic Error (TV series), Semantic Error'' achieved a major domestic success and became a social phenomenon in South Korea. The unexpected success of the series introduced the BL genre to the mainstream South Korean audience, which subsequently resulted in a rising production of South Korean BL dramas and films. In Taiwan, the BL anthology series ''HIStory (web series), HIStory'' premiered in 2017. In the Philippines, BL television dramas gained popularity through the broadcast of foreign BL dramas such as ''2gether (Thai TV series), 2gether'' and ''Where Your Eyes Linger''. This spurred the creation of domestically-produced BL dramas, such as ''Gameboys'' (2020), ''Hello Stranger (web series), Hello Stranger'' (2020), and ''Oh, Mando!'' (2020); the 2020 film ''The Boy Foretold by the Stars'' billed itself as "the first Filipino BL movie".


Video games

BL video games typically consist of visual novels or ''eroge'' oriented around male-male couples. The first BL game to receive an officially-licensed English-language release was ''Enzai: Falsely Accused'', published by JAST USA in 2006. That same year, the company published ''Absolute Obedience'', while Hirameki International licensed ''Animamundi''; the later game, although already nonexplicit, was censored for US release to achieve a "mature" rather than "adults only" ESRB rating, removing some of both the sexual and the violent content. Compared to BL manga, fewer BL games have been officially translated into English; the lack of interest by publishers in licensing further titles has been attributed to widespread copyright infringement of both licensed and unlicensed games.


Demography

Suzuki notes that "demographic analyses of BL media are underdeveloped and thus much needed in ''yaoi''/BL studies," but acknowledges that "the overwhelming majority of BL readers are women." 80% of the BL audience is female, while the membership of Yaoi-Con, a now-defunct American Anime convention, convention, was 85% female. It is usually assumed that all female fans are heterosexual, but in Japan there is a presence of lesbian manga authors and lesbian, Bisexuality, bisexual or Questioning (sexuality and gender), questioning female readers. A 2008 survey of English-speaking readers of BL indicated that 50-60% of female readers self-identify as heterosexual. Although the genre is marketed to and consumed primarily by girls and women, there is a gay, bisexual, and heterosexual male readership as well. A 2007 survey of BL readers among patrons of a United States library found about one quarter of respondents were male; two online surveys found approximately ten percent of the broader English-speaking BL readership were male. Lunsing suggests that younger Japanese gay men who are offended by "pornographic" content in gay men's magazines may prefer to read BL instead. Some gay men, however, are put off by the feminine art style or unrealistic depictions of LGBT culture in Japan and instead prefer gay manga, which some perceive to be more realistic. Lunsing notes that some of the BL narrative elements criticized by homosexual men, such as rape fantasies, misogyny, and characters' non-identification as gay, are also present in gay manga. In the mid-1990s, estimates of the size of the Japanese BL fandom ranged from 100,000 to 500,000 people. By April 2005, a search for non-Japanese websites resulted in 785,000 English language, English, 49,000 Spanish language, Spanish, 22,400 Korean language, Korean, 11,900 Italian language, Italian, and 6,900 Chinese language, Chinese sites. In January 2007, there were approximately five million hits for . Female fans of BL are often referred to as , a derogatory insult that was later Reappropriation, reappropriated as a self-descriptive term. The male equivalent is or , both of which are puns of similar construction to ''fujoshi''.


Analysis


Audience motivation

BL works, culture, and fandom have been studied and discussed by scholars and journalists worldwide, especially after translations of BL became commercially available outside Japan in the 21st century. In ''Manga! Manga! The World of Japanese Comics'', the 1983 book by Frederik L. Schodt that was the first substantial English-language work on manga, Schodt observes that portrayals of gay male relationships had used and further developed bisexual themes already extant in manga to appeal to their female audience. Japanese critics have viewed BL as a genre that permits their audience to avoid adult Human female sexuality, female sexuality by distancing sex from their own bodies, as well as to create fluidity in perceptions of gender and sexuality and rejects "socially mandated" gender roles as a "first step toward feminism". Kazuko Suzuki, for example, believes that the audience's aversion to or contempt for masculine heterosexism is something which has consciously emerged as a result of the genre's popularity. Mizoguchi, writing in 2003, feels that BL is a "female-gendered space", as the writers, readers, artists and most of the editors of BL are female. BL has been compared to romance novels by English-speaking librarians. In 2004, Paul Gravett summarized the dominant theories for the popularity of BL with a female audience: that Japanese women were disillusioned or bored with classic male-female relationships in fiction, that the populating the genre were a backlash against male sex fantasies of a feminized ideal of adolescent girls, that the genre offered a safe space for sexual fantasies with the free choice of identification figure in the relationship, and that the male characters in BL are interpreted by female readers as girls, thus making the stories expressions of readers' same-sex fantasies. Other commentators have suggested that more radical gender-political issues underlie BL. Parallels have been noted in the popularity of lesbianism in pornography, and BL has been called a form of "female sexual fetishism, fetishism". While early approaches to the popularity of the genre often referred to the role of women in patriarchal Japanese society, to which the genre offers a resistance and escape, this approach has been rejected by others who note that BL and BL-like media became popular outside of Japan in other social circumstances, such as
slash fiction Slash fiction (also known as "m/m slash" or slashfic) is a genre of fan fiction that focuses on Romance (love), romantic or sexual attraction, sexual relationships between fictional characters of the same sex.Bacon-Smith, Camille. "Spock Among ...
in the west. Against this background, theories emphasizing pleasure gained support: BL could be compared to pornography or even considered a specifically female form of pornography, appealing to desires for eroticism, voyeurism, or a desire to push against established gender roles. Mariko Ōhara, a science fiction writer, has said that she wrote Kirk/Spock fiction as a teen because she could not enjoy "conventional pornography, which had been made for men", and that she had found a "limitless freedom" in BL, much like in science fiction. In 1998, Shihomi Sakakibara asserted that fans, including himself, were gay transgender men. Sandra Buckley believes that ''bishōnen'' narratives champion "the imagined potentialities of alternative [gender] differentiations", while James Welker described the ''bishōnen'' character as "queer", commenting that manga critic Akiko Mizoguchi saw ''shōnen-ai'' as playing a role in how she herself had become a lesbian. Dru Pagliassotti sees this and the ''yaoi ronsō'' as indicating that for Japanese gay and lesbian readers, BL is not as far removed from reality as heterosexual female readers like to claim. Welker has also written that boys' love titles liberate the female audience "not just from patriarchy, but from gender dualism and heteronormativity".


Criticism

Some gay and lesbian commentators have criticized how gay identity is portrayed in BL, most notably in the or " debate" of 1992–1997 (see #1990s: Mainstream popularity and yaoi ronsō, History above). A trope of BL that has attracted criticism is male protagonists who do not identify as gay, but are rather simply in love with each other, with
Comiket , more commonly known as or , is a semiannual Doujinshi convention, ''doujinshi'' convention in Tokyo, Japan. A grassroots market focused on the sale of ''doujin'' (self-published) works, Comiket is a not-for-profit fan convention administered ...
co-founder Yoshihiro Yonezawa once describing BL ''dōjinshi'' as akin to "girls playing with dolls". This is said to heighten the theme of all-conquering love, but is also condemned as a means of avoiding acknowledgement of
homophobia Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...
. Criticism of the stereotypically feminine behaviour of the ''uke'' has also been prominent. Much of the criticism of BL originally rendered in the has similarly been voiced in the English-language fandom.
Rachel Thorn Rachel Thorn (formerly Matt Thorn; born May 12, 1965) is a cultural anthropologist and a faculty member at the Kyoto Seika University's Faculty of Global Culture (in the Japanese Culture Course) in Japan. She is best known in North America ...
has suggested that BL and
slash fiction Slash fiction (also known as "m/m slash" or slashfic) is a genre of fan fiction that focuses on Romance (love), romantic or sexual attraction, sexual relationships between fictional characters of the same sex.Bacon-Smith, Camille. "Spock Among ...
fans are discontented with "the standards of femininity to which they are expected to adhere and a social environment that does not validate or sympathize with that discontent".Rachel Thorn, Thorn, Rachel. (1993) "Unlikely Explorers: Alternative Narratives of Love, Sex, Gender, and Friendship in Japanese Girls' Comics." New York Conference on Asian studies, Asian Studies, New Paltz, New York, New Paltz, New York, 16 October 1993.


Legal issues

BL has been the subject of disputes on legal and moral grounds. Mark McLelland suggests that BL may become "a major battlefront for proponents and detractors of 'gender equality, gender free' policies in employment, education and elsewhere", while BL artist
Youka Nitta , born March 8, 1971, is a Japanese yaoi manga artist. Although Nitta was already a fan of manga, she was introduced to yaoi manga when she was in grade five, by an older girl who was her neighbour. Her first manga story, "GROUPIE", was publishe ...
has said that "even in Japan, reading boys' love isn't something that parents encourage." In Thailand, the sale of unauthorized reproductions of ''shōnen-ai'' manga to teenagers in 2001 led to media coverage and a moral panic. In 2006, an email campaign pressuring the Sakai City, Sakai City Central Library to remove BL works from circulation attracted national media attention, and promoted a debate over removal of BL works constituted a form of discrimination. In 2010, the Politics of Osaka City, Osaka Prefectural Government included boys' love manga among with other books deemed potentially "harmful to minors" due to its sexual content, which resulted in several magazines prohibited from being sold to people under 18 years of age. Anhui TV reported that in China, at least 20 young female authors writing ''danmei'' novels on an online novel website were arrested in 2014. In 2018, the pseudonymous Chinese BL novel author Tianyi was sentenced to years in prison under laws prohibiting the production of "obscene material for profit". Hu, Ge and Wang summarise the trajectory of consorship over danmei from 2004 to the present, and suggest that the Chinese party-state has endeavoured to boost a discourse as regard danmei hatred in particular since 2021 as exemplifed in the ban of danmei-adapted web dramas and media representation of male effeminacy in September 2021. Zanghellini notes that due to the "characteristics of the /BL genre" of showing characters who are often underage engaging in romantic and sexual situations, child pornography laws in Australia and Child pornography laws in Canada, Canada "may lend themselves to targeting /BL work". He notes that in the Child pornography laws in the United Kingdom, UK, cartoons are exempt from child pornography laws unless they are used for child grooming.


See also

* Yaoi hole, hole * Yaoi paddle * Slash fiction * Glossary of anime and manga * Human-oriented sexualism * LGBT rights in Japan * Sexual minorities in Japan * Homosexuality in Japan * Pornography in Japan * Tokyo Metropolitan Ordinance Regarding the Healthy Development of Youths * ''Boys' Love Manga, Boys' Love Manga: Essays on the Sexual Ambiguity and Cross-Cultural Fandom of the Genre'' * "Tweek x Craig"


Notes


References


Bibliography

* :* :* :* :* :* * * :* :* :* :* :* :* * * *


Further reading

* * * Aoyama, Tomoko (1988) "Male homosexuality as treated by Japanese women writers" in ''The Japanese Trajectory: Modernization and Beyond'', Gavan McCormack, Yoshio Sugimoto eds. Cambridge University Press, . * * Haggerty, George E. (2000). Encyclopedia of Gay Histories and Cultures. Taylor & Francis. . * Kakinuma Eiko, Kurihara Chiyo et al. (eds.), ''Tanbi-Shosetsu, Gay-Bungaku Book Guide'', 1993. * Marilyn Jaye Lewis, Lewis, Marilyn Jaye (editor), ''Zowie! It's Yaoi!: Western Girls Write Hot Stories of Boys' Love''. Philadelphia: Running Press, 2006. . * * McHarry, Mark (2011). "Girls Doing Boys Doing Boys: Boys' Love, Masculinity and Sexual Identities". In Perper, Timothy and Martha Cornog (Eds.) Mangatopia: Essays on Anime and Manga in the Modern World. New York: ABC-Clio. * * McLelland, Mar
Australia's proposed internet filtering system : its implications for animation, comic and gaming (ACG) and slash fan communities
Media international Australia, incorporating Culture & policy, 134, 2010, 7-19 * * * * Saito, Kumiko (2011) "Desire in Subtext: Gender, Fandom, and Women's Male-Male Homoerotic Parodies in Contemporary Japan" in ''Mechademia'' 6. * Solomon, Charles (30 June 2004)
"Young men in love"
''Los Angeles Times''. *


External links


Chil-Chil: Japanese BL Database
{{Portal bar, Anime and manga, LGBTQ Boys' love, Hentai Shōnen-ai Anime and manga genres Anime and manga terminology Gay male mass media Gay male erotica Gay art Japanese sex terms LGBTQ terminology LGBTQ-related mass media in Japan LGBTQ-related anime and manga LGBTQ erotica