SHY is an Italian owned

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

label specialising in women's shoes and

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s. It was founded in

Riviera del Brenta () is an Italian word which means , ultimately derived from Latin , through Ligurian . It came to be applied as a proper name to the coast of Liguria (the Genoa region in northwestern Italy) in the form , then shortened in English. Riviera ma ...

Venice Venice ( ; ; , formerly ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 islands that are separated by expanses of open water and by canals; portions of the city are li ...

in 2001. SHY are considered high fashion and have very few stores, all of which are within

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. SHY gained much attention in the fashion world by being featured in

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

magazine in March, 2005.

Stores

SHY have one flagship store, in Crocus City Mall,

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

.SHY official website
Retrieved on July 11, 2007 The main showroom is on the commercial road of Via Marcona in

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

. Outside Italy, SHY shoes can be found in high end fashion stores such as Maryon's in

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, Tracey Ross in the

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, Joyce in

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

and La Scarpa in

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. They often have a stand at upmarket shoe events such as the Micam Shoe-event in Milan in 2006,Online expo pages, Retrieved on July 11, 2007.
/ref> also having season long exhibitions at cities such as

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and

Collections

SHY release a new themed collection twice a year, one for spring/summer and one for fall/winter. The collections often revolve around a central theme such as bright colours or metal, and the collection usually contains different styles of shoe such as stilettos,

sandals Sandals are an open type of shoe, consisting of a Sole (shoe), sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear ...

boot A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...

s and usually have a similarly styled handbag. In each collection, there are different themed sets, each one consisting of 6-8 different shoes and 2-3 handbags. At the SHY store and high end retailers, the shoes retail at over

€ The euro sign () is the currency sign used for the euro, the official currency of the eurozone. The design was presented to the public by the European Commission on 12 December 1996. It consists of a stylized letter E (or epsilon), crossed by t ...

400 (£270) and the handbags retail at over €500 (£340).

References

External links

Shycollection.com

1st floor, SHY's Milan showroom
{{Authority control Clothing companies of Italy Clothing companies established in 2001 Shoe brands

Stores

Collections

See also

References

External links