Shuman Ghosemajumder (born 1974) is a Canadian technologist, entrepreneur, and author. He is the former
click fraud
Click fraud is a type of ad fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs ...
czar at
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
,
the author of works on technology and business including the
Open Music Model, and co-founder of
TeachAids
TeachAids (pronounced ) is a nonprofit social enterprise that develops global health education technology products for HIV/AIDS, concussions, and COVID-19, based on an approach invented through research at Stanford University.
The TeachAids so ...
. He was chief technology officer for
Shape Security,
which was acquired in 2020 for $1 billion by
F5, where he became head of artificial intelligence. He is the co-founder and CEO of
Reken, an AI cybersecurity startup.
He is a Senior Fellow at the
University of Toronto
The University of Toronto (UToronto or U of T) is a public university, public research university whose main campus is located on the grounds that surround Queen's Park (Toronto), Queen's Park in Toronto, Ontario, Canada. It was founded by ...
's
Munk School of Global Affairs and Public Policy.
Early life
Ghosemajumder was born in
Stuttgart
Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
,
West Germany
West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...
and grew up in
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
,
Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
, Canada. He attended
London South Collegiate Institute, where he was elected student council president. He earned a
BSc in
Computer Science
Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
from the
University of Western Ontario
The University of Western Ontario (UWO; branded as Western University) is a Public university, public research university in London, Ontario, Canada. The main campus is located on of land, surrounded by residential neighbourhoods and the Thame ...
, where he attended after receiving a
Canada Merit Scholarship Foundation award as one of the top fifteen students in the country. While in university, he was the
North American Public Speaking Champion and president of the
Canadian University Society for Intercollegiate Debate. He earned an
MBA
A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...
from the
MIT Sloan School of Management
The MIT Sloan School of Management (branded as MIT Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts.
MIT Sloan offers bachelor's, master's, and doctoral degree progra ...
.
He also earned a brown belt in
Goju-Ryu karate.
Career
Early in his career, he created the first
real-time collaborative graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
application as a
software engineer
Software engineering is a branch of both computer science and engineering focused on designing, developing, testing, and maintaining software applications. It involves applying engineering principles and computer programming expertise to develop ...
at
Groupware.
He was later co-founder of a software development firm, and a
management consultant
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultant ...
with
McKinsey & Company
McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinse ...
and
IBM
International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
.
Ghosemajumder worked at Google from 2003 to 2010, where he led product management efforts for protecting their advertising services,
worth
US $20 billion in annual
pay per click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more t ...
revenue,
against
click fraud
Click fraud is a type of ad fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs ...
. He was one of the early product managers for
AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These adver ...
,
led the launch of
Link Units and
AdSense for Feeds, and was part of the team that launched
Gmail
Gmail is the email service provided by Google. it had 1.5 billion active user (computing), users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also ...
. He was the recipient of two
Google Founders' Award
The Google Founders' Award was a special award for entrepreneurial achievement awarded to groups at Google Inc.
The awards are given in the form of stock grants, and the program was initiated in 2004 by Google founders Sergey Brin and Lawrence E ...
s for significant entrepreneurial accomplishments.
He left Google in 2010 for
TeachAids
TeachAids (pronounced ) is a nonprofit social enterprise that develops global health education technology products for HIV/AIDS, concussions, and COVID-19, based on an approach invented through research at Stanford University.
The TeachAids so ...
, a non-profit
educational technology
Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning and teaching. When referred to with its abbreviation, "EdTech" ...
start-up
spun-out of
Stanford University
Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
, which he had co-founded and where he was chairman.
In 2012, he joined Shape Security, which was acquired by F5 in 2020.
In 2024, he founded Reken, a startup to combat generative AI-enabled fraud, raising $10 million in seed funding.
Works
He is co-author of ''CGI Programming Unleashed'' (
Macmillan, , 1997) and a contributing author to ''Crimeware'' (
Symantec Press, , 2008). His master's thesis
proposed the
Open Music Model, which predicted the use of music subscription services.
In 2011, he was included on the
MIT150
The MIT150 is a list published by the Boston Globe, in honor of the 150th anniversary of the Massachusetts Institute of Technology (MIT) in 2011, listing 150 of the most significant innovators, inventions or ideas from MIT, its alumni, faculty, ...
list, as one of the top innovators from the
Massachusetts Institute of Technology
The Massachusetts Institute of Technology (MIT) is a Private university, private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of moder ...
.
References
External links
*
{{DEFAULTSORT:Ghosemajumder, Shuman
1974 births
Living people
Academic staff of the University of Toronto Munk School
Bengali people
Businesspeople from London, Ontario
German emigrants to Canada
Canadian technology writers
Canadian people of Indian descent
Canadian people of Bengali descent
Canadian Hindus
Writers from London, Ontario
University of Western Ontario alumni
MIT Sloan School of Management alumni
IBM employees
McKinsey & Company people
Canadian management consultants
Google employees
Chief technology officers