Shoyoroll is an American jiu-jitsu lifestyle brand that designs and manufactures
Brazilian jiu-jitsu gi
The Brazilian jiu-jitsu gi is the training uniform adapted from the judo ''keikogi'' (wikt:稽, 稽wikt:古, 古wikt:着, 着) for use in Brazilian jiu-jitsu. A ''gi'' (wikt:着, 着), meaning dress or clothes, is composed of a heavy cotton ...
, casual apparel, and accessories headquartered in
Los Alamitos, California
is a city in Orange County, California. The city was incorporated in March 1960. The population was 11,780 at the 2020 census, up from 11,449 at the 2010 census.
The USA Water Polo National Aquatic Center is located on the Joint Forces Tr ...
. It is one of the most popular jiu-jitsu brands in the world.
History
Shoyoroll was founded by Vince “Bear” Quitugua in 2006. Bear started making t-shirts and caps to show off his creative side inside his garage in Guam. Budo Videos, a martial arts online retailer, started to exclusively sell Shoyoroll gis in North America in 2009.
Shoyoroll announced a collaboration with the
IBJJF
The International Brazilian Jiu-Jitsu Federation (IBJJF) is a for-profit company that hosts several of the biggest Brazilian jiu-jitsu tournaments in the world, including the World Jiu-Jitsu Championship, World No-Gi Championship, Pan Jiu-Jitsu ...
for an exclusive line of gis in 2023. In 2023, Shoyoroll won 'Brand of the Year' at the JitsMagazine BJJ Awards.
Partnerships
Shoyoroll have made collaborations with other brands and companies such as Illest,
EA Sports
EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) ...
, Undefeated, Albino and Preto and
RVCA
RVCA is a New York, New York–based clothing company owned by Authentic Brands Group.
Etymology
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The name resembles the Greek ''ρούχα'' ( ...
. They have also collaborated with
ONE Championship
ONE Championship, formerly ONE Fighting Championship (ONE FC) until January 2015, is a Multinational corporation, multinational combat sports Promoter (entertainment), promotion founded on 14 July 2011 by Chatri Sityodtong and Victor Cui. Origi ...
to produce the official kit for their submission grappling division.
See also
*
Mixed martial arts clothing
MMA clothing refers to the sportswear worn in mixed martial arts (MMA) competition and training, and branded fashion clothing related to the mixed martial arts scene. As MMA becomes a mature sport, brands dedicated to it have worked toward speciali ...
References
External links
*
{{Sports equipment brands
Sporting goods manufacturers of the United States
Sportswear brands
Companies based in California
Clothing companies established in 2006
2006 establishments in California
Companies based in Orange County, California