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"Show das Poderosas" ( en, Powerful Girls' Show, italic=yes) is a single by the Brazilian singer
Anitta Anitta may refer to: *Anitta (king), Hittite king *Anitta (singer) (born 1993), Brazilian singer *Anitta Müller-Cohen Anitta Müller-Cohen born Rosenzweig (1890–1962) was an Austrian-born Jewish woman who emigrated to Tel Aviv, Palestine, in 1 ...
released on April 16, 2013. The song served as the third single from her self-titled debut album (2013). The song has sold 50,000 paid downloads on Brazilian iTunes, and almost 85,000 worldwide. The song's
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...
has been viewed over 148 million times on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
. Upon its release, "Show das Poderosas" was met with favorable reception from music critics, many of whom praised it for being different from the other songs released at that time. Commercially, "Show das Poderosas" performed well on record charts.


Background and release

By posting a video singing "Soltinha", by singer Priscila Nocetti, student Larissa de Macedo Machado was discovered by disc jockey (DJ) Renato Azevedo, known as Batutinha. The DJ invited her to a test, in order to know if she really sang well and had a stage presence. Azevedo "was impressed by the singer's and girlfriends' ability to stiletto – a high-heeled dance mode, popularized by the American star Beyoncé", described Silvio Essinger, from ''
O Globo ''O Globo'' (, ''The Globe'') is a Brazilian newspaper based in Rio de Janeiro. ''O Globo'' is the most prominent print publication in the Grupo Globo media conglomerate. Founded by journalist Irineu Marinho, owner of ''A Noite'', it was orig ...
''. With that, he decided to work with her. One of the artist's complaints was her name, which she considered very common; Her suggestion was "Anita", in reference to the main character of the miniseries ''
Presença de Anita ''Presença de Anita'' ( en, The Presence of Anita, italic=yes) is a 2001 Brazilian drama television miniseries based on the 1948 novel of the same name by Mário Donato. Directed by Ricardo Waddington and Alexandre Avancini, the series aired o ...
'': "Anita had a mystery that aroused the curiosity of men, women, everyone. It was just a girl, but at the same time I was fond of this joke. Batutinha gave the idea of "Anitta" with two T's, and the singer agreed. Anitta was hired by the Rio de Janeiro funk shows producer Furacão 2000, and through it she released four tracks: "Menina Má", "Proposta", "Fica Só Olhando" and "Eu Vou Ficar". In June 2012, manager Kamilla Fialho, paid R$260,000 to the company, so that the artist could be managed by her. Fialho set up a show with musicians and dancers, invested in the image of Anitta, and presented her to producers Umberto Tavares and Mãozinha. Anitta was coveted by major record labels; She was "rolling up" two of them until she decided on
Warner Music Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and th ...
, with whom she signed in January 2013, and on February 6, her first single " Meiga e Abusada" was released through the label.


Critical reception

Alex Alves from Popline website commented, "Grab a funk singer who was a MC from Furacão 2000, add an avalanche of references in Beyoncé and finish with a dipping attitude inspired by
The Pussycat Dolls The Pussycat Dolls were an American girl group and dance ensemble, founded in Los Angeles, California, by choreographer Robin Antin in 1995 as a burlesque troupe. At the suggestion of Jimmy Iovine, Antin decided to take the burlesque troupe ...
. The result will be Anitta, one of the greatest promises of national
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describ ...
in 2013". Some elements of the instrumental were compared to those of
Major Lazer Major Lazer is an American electronic dance music DJ trio, which includes record producer Diplo, and DJs Walshy Fire and Ape Drums. It originates from Kingston, Jamaica, and was founded in 2008 by Diplo and Switch, with Switch leaving after t ...
's " Pon de Floor", sampled in Beyoncé's single "
Run the World (Girls) "Run the World (Girls)" is a song recorded by American singer Beyoncé, from her fourth studio album '' 4'' (2011), released as the lead single from the album on April 21, 2011. It was written and produced by R&B singer The-Dream and Beyoncé, w ...
". The female empowerment message of the song was also compared that of "Run the World (Girls)".


Music video

Directed by Thiago Calviño, filming took place in a theater in
Barra da Tijuca Barra da Tijuca () (usually known as Barra) is an upper-class neighborhood or bairro in the West Zone of Rio de Janeiro, Brazil, located in the western portion of the city on the Atlantic Ocean. Barra is well known for its beaches, its many lakes ...
neighborhood, in
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the Rio de Janeiro (state), state of the same name, Brazil's List of Brazilian states by population, third-most populous state, and the List of largest citi ...
. The video is all in black and white and featured a ballet body made up of 30 dancers who together form an "army." It is inspired by the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...
of "
Run the World (Girls) "Run the World (Girls)" is a song recorded by American singer Beyoncé, from her fourth studio album '' 4'' (2011), released as the lead single from the album on April 21, 2011. It was written and produced by R&B singer The-Dream and Beyoncé, w ...
" by the American singer Beyoncé. In April 2015 it became the first video of a female Brazilian artist to reach 100 million views on YouTube.


Reception

In PopLine, Alex Alves commented: "Get a funky carioca singer who has been to MC of Hurricane 2000, add an avalanche of references on the Beyoncé line and end with an attitude immersion inspired by the
Pussycat Dolls Pussycat or Pussy Cat may refer to: * Cat, a domestic feline Music Bands * Pussycat (band), a Dutch country and pop group * The Pussycats, a 1960s Norwegian rock band * The Pussycats, a group signed to Kama Sutra Records Albums * '' Pussy Cats' ...
. greatest promises of national
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describ ...
in 2013."


Promotion

Anitta participated in programs where the song was released separately: '' Esquenta!'', ''
Caldeirão do Huck Luciano Grostein Huck (born 3 September 1971) is a Brazilian TV host and entrepreneur. From 2000 to 2021, he hosted the TV show '' Caldeirão do Huck'', aired every Saturday on Brazilian network TV Globo, and also broadcast to 114 countries, v ...
'', '' Encontro com Fátima Bernardes'' and ''
Mais Você TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station ...
'', was one of global programs where the singer presented the song. It was a promoted single and also spawned the name of tour "Show das Poderosas Tour". The song won several versions of videos, among other is British singer
Adele Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a reco ...
, which was placed with the band
remix A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...
video. The theme song was the first tour of Anitta, and was also included in minifestival organized by
Warner Music Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and th ...
.


Remix version

The remix was attended by the DJ and music producer of Anitta, Batutinha, and was launched to
music download A music download (commonly referred to as a digital download) is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. Thi ...
Anitta canta 'Show das Poderosas'
Retrieved on November 26, 2013
only on iTunes. The remix that was still being worked, received the genre funk carioca with the
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
genre. The remix was recorded in studios in Rio de Janeiro and was included as the last track on the disc.


Track listings

*;CD single # "Show das Poderosas" – 2:30 *;Digital download # "Show das Poderosas" – 2:30 # "Menina Má" – 2:55


Charts


Weekly charts


Monthly charts


Year-end charts


Release history


References

{{Authority control Portuguese-language songs Anitta (singer) songs Songs written by Anitta (singer) Dance-pop songs 2013 singles Dubstep songs 2013 songs