''Shortlist Media'' was a publisher and media platform based in the UK. Founded in 2007, ''Shortlist Media'' published magazines, ''

ShortList A short list or shortlist is a list of candidates for a job, prize, award, political position, etc., that has been reduced from a longer list of candidates (sometimes via intermediate lists known as "long lists"). The length of short lists varie ...

'' and '' Stylist'', and digital brands, ''Emerald Street'' and ''Mr. Hyde''. In 2018, Shortlist Media announced that it would be rebranding as The Stylist Group, and shifting focus to expanding its ''Stylist'' brand. ''The Stylist Group'' is wholly owned by a Scottish publishing company,

DC Thomson DC Thomson is a media company based in Dundee, Scotland. Founded by David Couper Thomson in 1905, it is best known for publishing ''The Courier (Dundee), The Courier'', ''Evening Telegraph (Dundee), The Evening Telegraph'' and ''The Sunday Pos ...

. Ella Dolphin is the current

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

History

Shortlist Media Ltd was founded in 2007 by Mike Soutar, Tim Ewington, Karl Marsden, Phil Hilton, and Matt Phare. Shortlist Media introduced the freemium model in 2007 when it launched ''

'' as a free, weekly magazine. In 2015, DC Thomson gained full ownership of Shortlist Media after buying the remaining 50% of the company that it did not own.

was among the founding investors of Shortlist Media. Shortlist Media announced in October 2018 that co-founder Mike Soutar would be leaving the company and stepping down from his role as chairman. In November 2018, Shortlist Media announced that print operations for ''

'' would be ending, and the publisher would rebrand to The Stylist Group.

Audience

Known as the Met Set (short for the Metropolitan Set), ''Shortlist Media’s'' audience is described as urban dwellers, who are time-poor but thought-rich. ‘They earn more than average and half of the men who participated in the study see themselves as feminists. ..they are people who engage, like to talk and influence their friends. ..the average ''ShortList / Stylist'' reader is around 31. They’re doing well in business, they work out a lot, and like to have a drink.’

Family

In November 2016, ''Shortlist Media'' launched its in-house content studio'', Family.'' Editors across all departments of ''Shortlist Media'' share knowledge and produce content for brands trying to reach the Met Set audience. These brands have included Ford, Not On The High Street and Givenchy. ‘“In just a year, Family’s contribution to Shortlist Media revenues has risen from around 30% to around 50%,” says Shortlist Media chief marketing officer Sophie Robinson’ (May 2018

Awards

* Launch of the Year, ''BSME Awards,'' 2008 * Publisher of the Year, ''PPA Awards,'' 2009 * Publisher of the Year (turnover under £5m), ''PPA Awards,'' 2009 * Best Innovation: Winner: Mediacom for the Sony Mobile project with Shortlist Media, ''PPA Ad Awards,'' 2014 * Best Collaboration: Winner: Good Stuff for the Kopparberg project with Shortlist Media, ''PPA Ad Awards,'' 2014 * ‘This French Life by Stylist Magazine with Chambord’, ''UK Sponsorship Awards'', 2017 * ''Family:'' Chambord as Best use of Native/Sponsored advertising content,''

DigiDay ''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, a ...

European Content Marketing Awards,'' 2018

References

{{Reflist Publishing companies of the United Kingdom