Shore Fire Media is a
public relations firm based in
Brooklyn, New York that specializes in entertainment and popular culture.
According to ''
Variety,'' at 21 nominations, Shore Fire Media had the largest number of
Grammy Award nods of any public relations firm for the
60th Annual Grammy Awards in 2018.
In 2023, Shore Fire's clients had 43 Grammy nominations.
History
Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in
Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.
Laverty previously had worked for 13 years at
Columbia Records
Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
, rising to become VP of publicity.
In 2016, ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.
She has had a long-standing relationship with musician
Bruce Springsteen
Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
as his publicist.
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.
In 2013,
2014,
2015,
2018,
and 2019, ''
The New York Observer'' named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms. In 2016, ''The Observer'' listed Shore Fire as New York City's top arts/culture/media firm,
and was recognized again in 2023 for music and entertainment.
In 2013, Shore Fire opened an office in
Nashville, Tennessee.
In January 2018, Shore Fire opened an office in
Los Angeles,
California.
In December 2019, the entertainment marketing and content development company
Dolphin Entertainment acquired Shore Fire.
References
External links
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Shore Fire Blog
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Companies based in New York City
Public relations companies of the United States
Mass media companies established in 1990
American companies established in 1990
1990 establishments in New York City