Shoppy shop, also known as a boutique grocer,

artisanal An artisan (from french: artisan, it, artigiano) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art, ...

market or curated

mini-mart A superette is an alternative name for a compact supermarket or "mini-mart". Etymology In French, the ''ette'' ending conveys the idea of a smaller version of a supermarket ('). However, supermarket has been shortened to ''super'' - leaving ' ...

are small, often independent

retail stores The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are ...

that offer unique upscale gourmet foods that are often prepackaged and locally sourced. These fancy pantry foods often feature colorful branded packaging and have aggressive social media advertising campaigns. Compared to traditional retail stores, they offer an alternative shopping experience through a distinctive atmosphere and contribute to the local vibe. Shoppy shops tend to emphasize quality, sustainability, and artisanal small businesses and other hard-to-find or exclusive items that may be

gift A gift or a present is an item given to someone without the expectation of payment or anything in return. An item is not a gift if that item is already owned by the one to whom it is given. Although gift-giving might involve an expectation ...

ed. Shoppy shops commodify authenticity by emphasizing their small boutique nature as a

brand strategy In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is pe ...

and provide

startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...

s a physical retail outlet. In response to Shoopy shop marketing, some

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

s have begun rebranding to better match their counterparts. The term was coined in 2022 by Neil Shankar on

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

under the

username A user is a person who utilizes a computer or network service. A user often has a user account and is identified to the system by a username (or user name). Other terms for username include login name, screenname (or screen name), account ...

"Tall Neil" and popularized by ''

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

'' magazine's ''Grub Street'' in response to boutiques selling

artisanal food Artisanal food encompasses breads, cheeses, fruit preserves, cured meats, beverages, oils, and vinegars that are made by hand using traditional methods by skilled craftworkers, known as food artisans. The foodstuff material from farmers and backya ...

s such as

olive oil Olive oil is a liquid fat obtained from olives (the fruit of ''Olea europaea''; family Oleaceae), a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. It is commonly used in cooking: ...

and tinned fish. Shnakar described these retail outlets as "a place where you can touch all the products you see on

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

References

Retail formats Convenience stores 2022 neologisms {{retail-stub