Shopcade was a social marketplace with a dual online platform (web and mobile-based app) offering a daily product shopping feed of top trends, products and deals, curated by influencers. The company used the social graph and artificial intelligence to make content shoppable. It also powered an analytics platform, analysing content to commerce engagement and sales. Coined “the Pinterest of E-commerce” by

Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...

in 2012, Shopcade is the combination of social media and e-commerce as users can make wishlists of fashion & lifestyle products (clothing, beauty, decoration, books…), shop their favorite items and share content. They get personalised offers based on their shopping profile and social graph. The app was initially available in the United Kingdom, the United States and France with audiences ranging from 16 to 45 years old.

History

The fashion e-commerce startup was created in London in November 2011 by CEO Nathalie Gaveau (co-founder of

PriceMinister Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten and in 2018, it was rebranded from PriceMinister to Rakuten. History The company was founded ...

), Marie-Barbe Girard (COO), Evan Adelman (CTO) and Hoon Kim. The Shopcade platform allowed users to stay updated with trends, celebrity looks and deals all in one place, powered by magazines, celebrities, bloggers, and its users. Shopcade also offered a click-through purchasing functionality and its own e-commerce platform. “''I thought, “Okay, how do I bring Amazon and Facebook together?''”” said Nathalie Gaveau, CEO, to

Business of Fashion Imran Amed (born April 20, 1975) is a Canadian-British fashion media entrepreneur. He is the founder and editor-in-chief of the website ''The Business of Fashion''. Early life Amed was born and raised in Calgary, Alberta. He is of Indian desc ...

in 2014. “''But the main difference is, we are fully powering this content with e-commerce.''” According to

in 2014, “''the app attracts more than 100,000 monthly active users and generates revenue through a mix of direct sales, promoted content and affiliate commissions.''” Shopcade was named the “Coolest App in Europe” in 2014. In 2012, the app was launched in the US then in France in 2016. In February 2017,

Lagardère Active Lagardère may refer to: Companies * Lagardère Group, a French media group ** Lagardère Live Entertainment, an entertainment agency subsidiary ** Lagardère News, the media activities arm ** Lagardère Publishing, the book publishing arm People ...

, the media's activities arms of the French group

Lagardère Lagardère may refer to: Companies * Lagardère Group, a French media group ** Lagardère Live Entertainment, an entertainment agency subsidiary ** Lagardère News, the media activities arm ** Lagardère Publishing, the book publishing arm People ...

, announced it has acquired the company, in order to develop marketplaces for its premium brands including fashion & lifestyle magazines

ELLE Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

and Public. The “ELLE Store” was launched on the French ELLE Website in September 2017. At some point, Lagardere sold its media activities and ceased Shopcade.

Operations

Features

Shopcade publish content where users can get inspired, as they will find articles featuring new trends and products. Different topics are addressed: * ''Instacrush'' featuring a product recently spotted on Instagram * ''I like Ya Style'' related to an inspiring influencer or celebrity * ''Deals & Steals'' featuring products with deals on them * ''Top trends'', featuring current trends, usually from the fashion weeks and events * ''Hot Topics'', related to the fashion industry news/announcements

Community Feed

Users can organize their products into different categories with the “lists” feature and create as many lists as they wish: from bags to lipsticks or home inspiration and books, there is no limit to one's imagination and own universe! They may follow other users or certain lists to that particularly inspire them. A list can be modified or deleted at any time. As for any social media, users can also share their favorite looks (from their phone library/camera or Instagram) and like & comment on other users’ content. The feed shows in real-time the activity of the Shopcade community. Content published by the Shopcade editors features instantly shoppable products displayed right after each article. Users also receive real-time notifications when there is a new deal on a product they wish-listed.

Other rubrics like “Top Brands”, “Top Deals”, “Top Interests”, etc. feature the most trending topics and influencers. Bloggers and publishers have access to a Shopcade widget to display their selections of products on their own websites.

Users

As of October 2017, Shopcade has mobile apps for

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and Android operating systems, along with its website. Users can create an account via

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

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Google Plus Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a social network owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, ...

and e-mail.

References

{{Reflist

External links

Official website
* https://shopping.elle.fr Meta Platforms applications Online marketplaces of France