Shopcade was a social marketplace with a dual online platform (web and mobile-based app) offering a daily product shopping feed of top trends, products and deals, curated by influencers. The company used the social graph and artificial intelligence to make content shoppable. It also powered an analytics platform, analysing content to commerce engagement and sales. Coined “the Pinterest of E-commerce” by

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German pub ...

in 2012, Shopcade is the combination of social media and e-commerce as users can make wishlists of fashion & lifestyle products (clothing, beauty, decoration, books…), shop their favorite items and share content. They get personalised offers based on their shopping profile and social graph. The app was initially available in the United Kingdom, the United States and France with audiences ranging from 16 to 45 years old.

History

The fashion e-commerce startup was created in London in November 2011 by CEO Nathalie Gaveau (co-founder of PriceMinister), Marie-Barbe Girard (COO), Evan Adelman (CTO) and Hoon Kim. The Shopcade platform allowed users to stay updated with trends, celebrity looks and deals all in one place, powered by magazines, celebrities, bloggers, and its users. Shopcade also offered a click-through purchasing functionality and its own e-commerce platform. “''I thought, “Okay, how do I bring Amazon and Facebook together?''”” said Nathalie Gaveau, CEO, to

Business of Fashion Imran Amed is a Canadian-British fashion expert and founder and editor-in-chief of ''The Business of Fashion''. He was appointed Member of the Order of the British Empire (MBE) in the 2017 New Year Honors for services to fashion. Background ...

in 2014. “''But the main difference is, we are fully powering this content with e-commerce.''” According to

in 2014, “''the app attracts more than 100,000 monthly active users and generates revenue through a mix of direct sales, promoted content and affiliate commissions.''” Shopcade was named the “Coolest App in Europe” in 2014. In 2012, the app was launched in the US then in France in 2016. In February 2017,

Lagardère Active Lagardère Active SAS, also known as Lagardère Media, is the media activities arm of the French Lagardère Group. Its subsidiaries include Lagardère's radio operations, television networks, and book and magazine publishers. In 2018, Arnaud Lag ...

, the media's activities arms of the French group

Lagardère Lagardère may refer to: * Lagardère Group, a French media group * Jean-Luc Lagardère (1928–2003), French engineer and businessman and CEO of the Lagardère Group * Arnaud Lagardère (born 1961), French businessman and son of Jean-Luc Lagardèr ...

, announced it has acquired the company, in order to develop marketplaces for its premium brands including fashion & lifestyle magazines

ELLE ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the ...

and Public. The “ELLE Store” was launched on the French ELLE Website in September 2017. At some point, Lagardere sold its media activities and ceased Shopcade.

Operations

Features

Shopcade publish content where users can get inspired, as they will find articles featuring new trends and products. Different topics are addressed: * ''Instacrush'' featuring a product recently spotted on Instagram * ''I like Ya Style'' related to an inspiring influencer or celebrity * ''Deals & Steals'' featuring products with deals on them * ''Top trends'', featuring current trends, usually from the fashion weeks and events * ''Hot Topics'', related to the fashion industry news/announcements

Community Feed

Users can organize their products into different categories with the “lists” feature and create as many lists as they wish: from bags to lipsticks or home inspiration and books, there is no limit to one's imagination and own universe! They may follow other users or certain lists to that particularly inspire them. A list can be modified or deleted at any time. As for any social media, users can also share their favorite looks (from their phone library/camera or Instagram) and like & comment on other users’ content. The feed shows in real-time the activity of the Shopcade community. Content published by the Shopcade editors features instantly shoppable products displayed right after each article. Users also receive real-time notifications when there is a new deal on a product they wish-listed.

Other rubrics like “Top Brands”, “Top Deals”, “Top Interests”, etc. feature the most trending topics and influencers. Bloggers and publishers have access to a Shopcade widget to display their selections of products on their own websites.

Users

As of October 2017, Shopcade has mobile apps for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and Android operating systems, along with its website. Users can create an account via

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Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

Google Plus Google+ (pronounced and sometimes written as Google Plus; sometimes called G+) was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google p ...

and e-mail.

References

{{Reflist

External links

Official website
* https://shopping.elle.fr Meta Platforms applications Online marketplaces of France