ShopHQ (formerly ValueVision, ShopNBC, Evine Live, and Evine) was an American
cable
Cable may refer to:
Mechanical
* Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof
* Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
,
satellite
A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
and
broadcast
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
home shopping
Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Rakuten.com and Amazon.com, ...
television network
A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
and multi-channel video retailer owned by iMedia Brands Inc., whose assets were acquired by IV Media on August 16, 2023.
After being sold to its current owners, the network began to discontinue its carriage on cable and satellite services in what turned out to be an unsuccessful shift to
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
live feeds of products. The network abruptly went off the air on April 17, 2025, several weeks after being removed from its largest presence,
Spectrum
A spectrum (: spectra or spectrums) is a set of related ideas, objects, or properties whose features overlap such that they blend to form a continuum. The word ''spectrum'' was first used scientifically in optics to describe the rainbow of co ...
, and though its website remains up and active, the company has filed a
WARN notice notifying the
Minnesota Department of Employment and Economic Development
Minnesota ( ) is a state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the south, and ...
that it intends to shut down its operations at its
Eden Prairie, Minnesota
Eden Prairie is a city in Hennepin County, Minnesota, United States. It had a population of 64,198 at the 2020 census, making it the 16th-largest city in Minnesota. The city is adjacent to the north bank of the Minnesota River, upstream fro ...
headquarters by the end of June 2025 and layoff around 200 workers.
Overview
Launched on March 12, 1991 as ValueVision, the channel has
Qurate's
HSN,
QVC
QVC (short for "Quality Value Convenience") is an American free-to-air television network and a flagship shopping channel specializing in televised Shopping channel, home shopping, owned by QVC Group (formerly Qurate Retail Group). Founded in 19 ...
, and
Jewelry Television
Jewelry Television is an American television network specializing in the sale of jewelry. On-air and online, the network is mainly branded by its jtv initials in small caps, lower-case letters. It has an estimated reach of more than 80 million ...
as its competitors. Between 2013 and 2015, it was branded as ShopHQ, which the name was restored in 2019.
In addition to ShopHQ, iMedia operated two other brands; ShopHQ Health, offering health and wellness products, and the Bulldog Shopping Network, which carries products for men. Controlled by The Clinton Group until 2023,
Comcast
Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
had a 12.5% stake in the company.
Both ShopHQ and iMedia Brands (IMBI) are headquartered in
Eden Prairie, Minnesota
Eden Prairie is a city in Hennepin County, Minnesota, United States. It had a population of 64,198 at the 2020 census, making it the 16th-largest city in Minnesota. The city is adjacent to the north bank of the Minnesota River, upstream fro ...
.
[ In August 2023, they were acquired by IV Media, a subsidiary of Innovation Ventures, LLC.
]
History
ValueVision and ShopNBC/HQ
After being founded in June 1990, part of ValueVision Media (VVM) was sold to NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
ten years later. When ValueVision was renamed ShopNBC in June 2001, its rebranding included a new logo that featured the NBC peacock, but the parent company retained its name.
In 2010, it was reported that NBC was planning to sell its stake in ValueVision Media, due in part to a pending merger between NBCUniversal
NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
and Comcast. One month after formally announcing that it would sell its stake back to VVM,[NBC to Sell Stake in ShopNBC]
''MultiChannel News'', May 20, 2010 NBCU ultimately decided to maintain its investment in the company.
After acquiring NBCUniversal's financial interest in 2013, ValueVision Media announced the network would be renamed ShopHQ (visually branded as SHQP). ''Mark Cuban
Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...
's American Dream'' aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.
Evine
On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under its previous brandings, ValueVision, ShopNBC, and ShopHQ.
The network hired former QVC host Kathy Levine, and featured merchandise branded under different reality television stars, including Lisa Vanderpump
Lisa Jane Vanderpump (born 15 September 1960) is an English television personality and actress. She initially gained fame as a main cast member on ''The Real Housewives of Beverly Hills'' from 2010 until 2019. Vanderpump parlayed her ''Housewiv ...
and Luann de Lesseps. It also premiered concepts from other well-known celebrities, including Paula Deen, Vanessa Williams
Vanessa Lynn Williams (born March 18, 1963) is an American singer, actress, model, producer and dancer. She gained recognition as the first Black woman to win the Miss America title when she was crowned Miss America 1984. She would later Vanes ...
, Nancy O'Dell, Holly Robinson Peete, Karen Fairchild, Terry Dubrow and Heather Dubrow, Todd English, Donny Osmond
Donald Clark Osmond (born December 9, 1957) is an American singer, dancer, actor, television host and former teen idol. He gained fame performing with four of his elder brothers as the Osmonds, earning several top ten hits and gold albums. In the ...
and Bob Vila. It also sold products on its e-commerce website, Evine.com.
EVINE Live launched a high definition feed of the channel in 1080i
In high-definition television (HDTV) and video display technology, 1080i is a video display format with 1080 lines of vertical resolution and Interlaced video, interlaced scanning method. This format was once a standard in HDTV. It was particular ...
(including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in standard definition
Standard-definition television (SDTV; also standard definition or SD) is a television system that uses a resolution that is not considered to be either high or enhanced definition. ''Standard'' refers to offering a similar resolution to the ...
, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen
Widescreen images are displayed within a set of aspect ratio (image), aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ...
presentation in the fall of 2016, and quietly upgraded to HD a year after.
In July 2016, EVINE removed "Live" from their on-air name.
Return to ShopHQ
On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI; Invicta Watch Group (which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company.
The network rebranded as ShopHQ on August 21, which the company previously used the ShopHQ name between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an entertainment news
Entertainment journalism is any form of journalism that focuses on popular culture and the entertainment business and its products. Like fashion journalism, entertainment journalism covers industry-specific news while targeting general audiences b ...
brand such as E! or ''Entertainment Tonight
''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Par ...
''.
IMBI announced plans to launch a Spanish-speaking shopping channel called LaVenta Shopping Network, along with the male-focused Bulldog Shopping Network, itself a rebranding of EVINE TOO, a timeshift channel
A timeshift channel or time-shift channel (sometimes referred to as a +1 channel) is a television channel carrying time-delayed reruns of its "parent" channel's programming. This channel runs alongside its parent: the term ''timeshift'' does not ...
with only minimum cable distribution.
Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020, its focus quickly changed due to the COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. ShopHQ Health, which sold health and wellness products including surgical mask
A surgical mask, also known by other names such as a medical face mask or procedure mask, is a personal protective equipment used by healthcare professionals that serves as a mechanical barrier that interferes with direct airflow in and out of r ...
s, launched within weeks of the pandemic, and became its new official branding on September 1.
Bulldog relaunched in June 2021, but was discontinued on most providers at the end of December, after the network's satellite lease with Olympus expired. It was replaced with Kenneth Copeland
Kenneth Max Copeland (born December 6, 1936) is an American televangelist associated with the charismatic movement. He is the founder of Eagle Mountain International Church Inc. (EMIC), which is based in Tarrant County, Texas. Copeland has also ...
's Victory Channel.
Some of ShopHQ Health's cable carriage was discontinued at the end of May 2022, and was replaced by QVC3; both properties continue streaming online and feature some over-the-air carriage.
Sale to Innovation Ventures, LLC, unsuccessful shift to online platforms
After filing for Chapter 11 bankruptcy
Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
on June 28, 2023, the channel's parent company, iMedia Brands, said on July 10 that it could sell its assets to RNN Media Group for $50 million, in a deal scheduled to close in August. RNN already had an agreement with IMBI, having affiliated its stations with ShopHQ in a three-year agreement in 2021. This deal was eventually unsuccessful and in 2023, the company was instead sold to IV Media's Manoj Bhargava, founder and CEO of 5-hour Energy, and owner of NewsNet.
In the months after, both ShopHQ Health and Bulldog's programming were merged into the ShopHQ schedule, and the network's new management began to pursue an alternative model of increasing their live shopping presence through online platforms such as Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
and TikTok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
. This was part of a broader shift from traditional television models that was also reflected in Bhargava's closure of NewsNet in August 2024. ShopHQ's cable and satellite carriage has begun to be discontinued with the change, as Optimum
Mathematical optimization (alternatively spelled ''optimisation'') or mathematical programming is the selection of a best element, with regard to some criteria, from some set of available alternatives. It is generally divided into two subfiel ...
removed the channel on their systems on February 1, 2025, with Spectrum
A spectrum (: spectra or spectrums) is a set of related ideas, objects, or properties whose features overlap such that they blend to form a continuum. The word ''spectrum'' was first used scientifically in optics to describe the rainbow of co ...
, their largest presence, following on April 1 as ShopHQ refused to provide further programming.
On April 17, 2025, the network's operations abruptly shut down mid-day on all platforms, including YouTube, with news of further layoffs from the network confirmed in the next few days after. After a clearance sale was completed on the website, by the second weekend of May it had been entirely replaced with an image claiming it was "under maintenance", and is expected that the network's website will completely shut down by next month.
Former logos
File:ShopNBC logo.svg, Logo for when the network was known as ShopNBC. The logo was used from 2000 to 2009 and the name was retired in 2013.
File:ShopHQ logo.png, Logo for when the network's prior ShopHQ iteration from 2013 to 2015.
Image:EVINE Logo.png, Evine's logo from 2015 to 2019; for its first year under Evine Live, it was rendered in the same form, except in an abstract design consisting of strips of varying colors vertically rendered in various red, orange and pink shades, and the text in white; the "e" on the right was also rendered backwards.
File:ShopHQ 2019 Logo.png, The second-to-last logo was used with ShopHQ's second iteration from 2019 to 2024.
References
External links
*
iMedia Brands, Inc.
corporate website
{{American broadcast television (English) defunct
Defunct television networks in the United States
English-language television stations in the United States
Television channels and stations established in 1991
Television channels and stations disestablished in 2025
Companies that filed for Chapter 11 bankruptcy in 2023
Companies formerly listed on the Nasdaq
Shopping networks in the United States
1991 establishments in Minnesota
2025 disestablishments in Minnesota
Companies based in Eden Prairie, Minnesota
2023 mergers and acquisitions