Shoichiro Irimajiri
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and raised in Kobe is a Japanese engineer and businessman. He earned an aeronautical engineering degree from the
University of Tokyo The University of Tokyo (, abbreviated as in Japanese and UTokyo in English) is a public research university in Bunkyō, Tokyo, Japan. Founded in 1877 as the nation's first modern university by the merger of several pre-westernisation era ins ...
and worked for Honda Motor Co., Ltd. for 20 years, overseeing the introduction of its CBX motorcycle, design of their F1 racing engines for the RA273 as well as being the president of Honda of America Inc. He resigned in 1992 due to a heart problem, and started a Chinese traditional treatment to restore his condition. During this time, it was said that
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
recruited Irimajiri for a senior executive position at the company, in light of his success at Honda. While he declined that position and accepted a spot as an outside director, if Irimajiri had accepted the offer, he would have been the first Japanese-born automotive executive of an American automobile manufacturer. After his recovery,
Hayao Nakayama is a Japanese businessman and was the former President and CEO of Sega Enterprises, Ltd from 1983 to 1999. Early life and career Nakayama was born into a family of doctors, and was expected to pursue medicine as a career. However, Nakayama ...
, then president of Sega Enterprises, asked him to become vice president of the company. In 1996, he additionally became chairman and CEO of Sega of America. He became president of Sega in 1998, when he laid an ambitious plan using the
Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
to restore Sega's lost market share and prestige, which took a severe downfall following the flawed launches of the
Sega Saturn The is a home video game console developed by Sega and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it is the successor to the succes ...
and the Sega 32X. After Sega reported its third consecutive loss, Irimajiri resigned and
Isao Okawa (May 19, 1926 – March 16, 2001) was a Japanese businessman and the former chairman of Sega. History Okawa was born in Osaka, Japan. As a young adult, he studied at Waseda University in Tokyo. After graduating from Waseda, he formed Com ...
took his place. While president of Sega he invested $5 million into
Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
, after the tiny Silicon Valley startup had failed to deliver on its contract to create the graphics chip for the Dreamcast.
Jensen Huang Jen-Hsun "Jensen" Huang ( zh, t=黃仁勳, poj=N̂g Jîn-hun, hp=Huáng Rénxūn; born February 17, 1963) is a Taiwanese and American businessman, electrical engineer, and philanthropist who is the president, co-founder, and chief executive of ...
has publicly expressed his gratitude to Irimajiri for helping to keep Nvidia alive. Nvidia went public in 1999, and in 2000, after Irimajiri had left, Sega sold its Nvidia stock for $15 million. In 2017, Huang returned the favor by honoring a request from Irimajiri to speak to a small group of business leaders while visiting Japan. Irimajiri's most recent position was as chairman of Asahi Tec, a
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
ese manufacturer of aluminum parts and castings for automobiles, owned by Ripplewood Holdings.


References

1940 births Living people People from Kobe Sega people Honda people Formula One engine engineers Japanese video game businesspeople {{sega-stub