ShockHound was an

online In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...

music download A music download is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. This term encompasses both legal downloads ...

site,

retail store The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...

and

social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

platform launched by

Hot Topic Hot Topic, Inc. is an American fast-fashion company specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, and most of the ...

in 2008. ShockHound music files were available for download in the

MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...

format, making them compatible with most

digital music player A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, Electric battery, batter ...

s, and free from

digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures, such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM ...

(DRM) software restrictions. Randy Bookasta ( ''Ray Gun'' magazine) and Dan Epstein ( ''Revolver'' magazine) were contributing content

editors Editing is the process of selecting and preparing written, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organization, a ...

. On March 28, 2011, ShockHound posted an announcement stating they would be shutting down for good on May 15, 2011.

Content

ShockHound had an online social networking platform which allowed users to create and share content. Additional website content included

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

reviews A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indic ...

rock concerts A rock concert is a performance of rock music. During the 1950s, several American musical groups experimented with new musical forms that fused country music, blues, and swing genre to produce the earliest examples of "rock and roll." The coi ...

interviews An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" re ...

music videos A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

streaming audio Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downloadi ...

, and original programming called ''Shock Shows'', including Taco Tuesday and Stella Can't Cook. ShockHound opened its first retail store in

Torrance, California Torrance is a coastal city in the Los Angeles metropolitan area located in southwestern Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the metropolitan ...

in the

Del Amo Fashion Center Del Amo Fashion Center is a three-level regional shopping mall in Torrance, California, United States. It is currently managed and co-owned by Simon Property Group. With a gross leasable area (GLA) of , it is the seventh largest shopping mall ...

Cross merchandising

In addition to music downloads, music-related merchandise was also available on the website, including band

T-shirts A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shir ...

, accessories, posters,

concert A concert, often known informally as a gig or show, is a live performance of music in front of an audience. The performance may be carried by a single musician, in which case it is sometimes called a recital, or by a musical ensemble such as an ...

tickets, and

Vinyl records A phonograph record (also known as a gramophone record, especially in British English) or a vinyl record (for later varieties only) is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The g ...

. This type of cross merchandising was unique in the

digital audio Digital audio is a representation of sound recorded in, or converted into, digital signal (signal processing), digital form. In digital audio, the sound wave of the audio signal is typically encoded as numerical sampling (signal processing), ...

market. ShockHound utilized a proprietary

shopping cart A shopping cart (American English), trolley (British English, Australian English), or buggy (Southern American English, Appalachian English), also known by a variety of #Name, other names, is a wheeled cart supplied by a Retail#Types of ret ...

functionality which combined music downloads and merchandise purchases into a single transaction.

Concert sponsorships

As part of their opening launch in 2008, ShockHound offered free concerts by

No Age No Age is an American noise rock duo consisting of guitarist Randy Randall and drummer/vocalist Dean Allen Spunt. The band is based in Los Angeles, California, and was signed to Sub Pop records from 2008 to 2013. No Age's fourth studio album, '' ...

Titus Andronicus ''The Lamentable Tragedy of Titus Andronicus'', often shortened to ''Titus Andronicus'', is a Shakespearean tragedy, tragedy by William Shakespeare, believed to have been written between 1588 and 1593. It is thought to be Shakespeare's first t ...

and

Snow Patrol Snow Patrol are a Northern Irish–Scottish Rock music, rock band formed in 1994 in Dundee, Scotland, consisting of Gary Lightbody (vocals, guitar), Nathan Connolly (guitar, backing vocals), and Johnny McDaid (piano, guitar, keyboards, backi ...

, to users in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

and

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

.
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References

{{DEFAULTSORT:Shockhound Defunct online music stores Online music stores of the United States 2000s fashion Internet properties established in 2008 Internet properties disestablished in 2011 2008 establishments in the United States 2011 disestablishments in the United States