Shloer () is a line of soft drinks containing

grape juice Grape juice is obtained from crushing and blending grapes into a juice, liquid. In the wine industry, grape juice that contains 7–23 percent of pulp, skins, stems and seeds is often referred to as ''must''. The sugars in grape juice allow it t ...

, available in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

. Unlike most soft drinks, it is marketed towards adults exclusively. It is made by Merrydown PLC, and available in nine flavours – red grape, white grape, apple and white grape, white grape and elderflower, raspberry, cranberry, rosé, mango and passionfruit, and strawberry punch. To avoid incurring a higher sales cost from new sugary drinks taxes introduced in 2018 in the UK and Ireland, the drinks were reformulated to include the artificial sweetener Sucralose. Slogans of the drinks include "Shloer, The Grown-Up Soft Drink" and "Get your sparkle!". The current slogan is "Best Served Shared". The name "Shloer" is derived from the Swiss brewer Jules Schlör. An alcoholic red grape version called "Shloer Nuveau" in the 1990s was discontinued. In order to strengthen Shloer's position as an adult soft drink alternative to alcoholic beverages, SHS Drinks came out in 2019 with two new drink ranges "Spritzed" and "Pressed", with Spritzed intending to be ‘an alternative to the likes of gin & tonic’, and Pressed as an 'alcohol-free rival to flavoured cider'. Spritzed is sold in a glass bottle, while Pressed is sold in a can.

References

External links

Shloer.com
Juice brands Soft drinks {{soft-drink-stub