Shin Hee-won () is a South Korean music video director who works with ST-WT Productions. He has directed music videos for several

K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...

artists, including Red Velvet,

f(x) F, or f, is the sixth letter of the Latin alphabet and many modern alphabets influenced by it, including the modern English alphabet and the alphabets of all other modern western European languages. Its name in English is ''ef'' (pronounc ...

Shinee Shinee ( ; ; ; stylized as SHINee) is a South Korean boy band formed by SM Entertainment in 2008. The group consists of four members: Onew, Key (entertainer), Key, Choi Min-ho, Minho, and Taemin. Originally a five-piece band, Jonghyun died on ...

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piec ...

NewJeans NewJeans (), also known as NJZ (), is a South Korean girl group formed by ADOR, a sub-label of Hybe Corporation, Hybe. The group is composed of five members: Minji (singer), Minji, Hanni (singer), Hanni, Danielle Marsh, Danielle, Haerin, and H ...

, and Kiss of Life. His music videos have been nominated or have won awards at the

Melon Music Awards The Melon Music Awards () is a major music awards show that is held annually by Kakao Entertainment (a Kakao company) through its online music store Melon. The event was initially a fan-voted award conducted entirely online from 2005 through ...

, the

MAMA Awards The MAMA Awards (, formerly Mnet Asian Music Awards) is a major Music award, music awards ceremony presented annually by entertainment company CJ ENM. First held in South Korea, the majority of prizes have been won by K-pop artists, although ...

, and the

Genie Music Awards The Genie Music Awards () is a music awards show that is held annually in South Korea and organized by Genie Music together with their partner network. The award winners are selected based on chart data from the Genie Music Genie Music () ...

. Shin's music video for "Bang Bus" by

250 __NOTOC__ Year 250 (Roman numerals, CCL) was a common year starting on Tuesday of the Julian calendar. At the time, it was known as the Year of the Consulship of Traianus and Gratus (or, less frequently, year 1003 ''Ab urbe condita''). The den ...

was selected to compete at some international film festivals and won Best Music Video at the K Asif Chambal International Film Festival.

Career

At the start of his career, Shin directed several music videos for

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...

idol groups, such as Red Velvet,

Exo Exo (; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay Zhang, Lay, Baekhyun, Chen (singer), Chen, Chanyeol, ...

, and

, among others. In 2014, he directed the trailer for the South Korean survival show ''Mix & Match'', created to select the final lineup of

YG Entertainment YG Entertainment () is a South Korean Multinational corporation, multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and conce ...

's boy group

iKon iKon (; stylized as iKON) is a South Korean boy band formed in 2015 by YG Entertainment. The lineup consists of six members: Jay, Song, Bobby, DK, Ju-ne, and Chan. Originally a seven-piece band, B.I departed from the group in June 2019. ...

. In 2015, the music videos for f(x)'s "

4 Walls ''4 Walls'' is the fourth studio album by South Korea-based girl group f(x), released by SM Entertainment and Genie Music on October 27, 2015. A predominantly electropop and synth-pop record that incorporates various genres, such as house, ...

" and Shinee's "Married to the Music", both directed by him, were nominated for

Best Music Video The Grammy Award for Best Music Video is an accolade presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos. ...

at the

. In 2016, Red Velvet won Music Video of the Year at the

for the music video of "

Russian Roulette Russian roulette () is a potentially lethal game of chance in which a player places a single round in a revolver, spins the cylinder, places the muzzle against the head or body (their opponent's or their own), and pulls the trigger. If the ...

", also directed by him. In November 2018, Shin was interviewed by

Jung Il-hoon Jung Il-hoon (; born October 4, 1994), simply known as Ilhoon or Illhoon, is a South Korean rapper, songwriter, record producer, host, actor and entertainer. He was the rapper of the South Korean boy band BtoB. He is well known for his coll ...

on ''

Idol Radio ''Idol Radio'' () is a South Korean radio show created by MBC Radio specially for idols. It is listenable through MBC Standard FM and currently watchable live through MBC Radio's official YouTube channel and online portal BIGC, with replays ava ...

'', where he expressed his desire to eventually direct a film. That same year, the music video for Shinee's "Good Evening", directed by him, was nominated for Best Music Video at the MAMA Awards. In 2021, Shin directed the music video for "Bang Bus" by

starring

Baek Hyun-jin Baek Hyun-jin (; born June 29, 1972) is a South Korean actor, musician, and artist. Film Television Producer * ''The End'' (short, 2009) * ''Eternal Joke'' (short, 2011) Screenwriter * ''The End'' (short, 2009) * ''Eternal Joke'' ( ...

. The video was screened at the

Boston International Film Festival The Boston International Film Festival is a film festival in the United States held in Boston, Massachusetts which showcases over 90 films annually. Established in 2003 by film producer Patrick Jerome, the festival features independent films from ...

, the LA Indie Film Festival, the Swedish International Film Festival, and the Maracay International Film Festival. It won Best Music Video at the K Asif Chambal International Film Festival and was selected to compete at the

Miami Short Film Festival The Miami Short Film Festival is an annual film festival held in Miami, Florida Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in S ...

and the

Woodstock Film Festival The Woodstock Film Festival is an American film festival launched in 2000 by filmmakers Meira Blaustein and Laurent Rejto in the Hudson Valley region of New York. The festival takes place each fall in the towns of Woodstock, Rosendale and Saug ...

. In 2022, he directed music videos for "

Attention Attention or focus, is the concentration of awareness on some phenomenon to the exclusion of other stimuli. It is the selective concentration on discrete information, either subjectively or objectively. William James (1890) wrote that "Atte ...

" by

, "

Feel My Rhythm "Feel My Rhythm" is a song recorded by South Korean girl group Red Velvet for their extended play '' The ReVe Festival 2022 – Feel My Rhythm'' (2022). Written by Seo Ji-eum and composed by various contributors, including Andreas Öberg, the ...

" by Red Velvet, and "

Forever 1 ''Forever 1'' is the seventh Korean-language, Korean studio album and by South Korean girl group Girls' Generation. It was released digitally on August 5 and physically on August 8, 2022, by SM Entertainment to commemorate the group's fifteenth ...

" by

, which were all featured on ''

Teen Vogue ''Teen Vogue'' is an American progressive online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenage girls and young women. Like ''Vogue'', it included stories about fashion and ...

'' list of the best 21 K-pop music video of the year. Red Velvet also won Best Music Video for "Feel My Rhythm" at the

2022 Genie Music Awards The 2022 Genie Music Awards took place on November 8, 2022, at the Namdong Gymnasium in Incheon, South Korea. Organized by Genie Music, the event returned after a one-year hiatus and was the first offline edition since 2019. Artists who released ...

. Shin was accused of having plagiarized

Tokyo Disneysea is a theme park at the Tokyo Disney Resort located in Urayasu, Chiba Prefecture, Japan, just next to Tokyo. It opened on 4 September 2001, at a cost of 335 billion yen. The Oriental Land Company owns the park, and licenses intellectual prope ...

's 15th anniversary logo for one of the

set Set, The Set, SET or SETS may refer to: Science, technology, and mathematics Mathematics *Set (mathematics), a collection of elements *Category of sets, the category whose objects and morphisms are sets and total functions, respectively Electro ...

s of the music video for "Forever 1". He apologized and stated that he had found an image of the logo online and used it as reference without checking the original source.

Selected videography

Music videos

References

{{reflist South Korean music video directors Year of birth missing (living people) Living people