Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of
apparel
Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
for newborns,
infant
In common terminology, a baby is the very young offspring of adult human beings, while infant (from the Latin word ''infans'', meaning 'baby' or 'child') is a formal or specialised synonym. The terms may also be used to refer to juveniles of ...
s, and
toddlers
A toddler is a child approximately 1 to 3 years old, though definitions vary. The toddler years are a time of great cognitive, emotional and social development. The word is derived from "toddle", which means to walk unsteadily, as children at thi ...
.
History
Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a
Hebrew
Hebrew (; ''ʿÎbrit'') is a Northwest Semitic languages, Northwest Semitic language within the Afroasiatic languages, Afroasiatic language family. A regional dialect of the Canaanite languages, it was natively spoken by the Israelites and ...
acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop-shopping" store for baby needs.
Shilav launched its
Tiny Love Tiny Love is a brand of soft developmental toys and developmental activity gyms for infants and children. In 1993, Tiny Love introduced a product called the "Gymini", a portable, collapsible sensory environment for floor playtime for small babies. T ...
line of developmental toys in 1993.
[Shilav Group website]
"The Tiny Love Success Story Limit"
accessed April 25, 2010.
Tiny Love has competed successfully with giants of the toy industry such as
Fisher Price.
References
External links
* http://www.shilav.co.il/ (Shilav Group's official website)
Retail companies of Israel
Israeli brands
Toy companies of Israel
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